---
title: "Peanut Butter 1kg — £65K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/peanut-butter-1kg"
last_updated: "2026-07-31T21:59:05.416Z"
locale: en
meta:
description: "Niche score 42/100 · £65K/yr market · 80K searches/yr · £6.94 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · £65K/yr market · 80K searches/yr · £6.94 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Peanut Butter 1kg — £65K/yr Amazon UK Niche (2026) - Flapen"
---
# **peanut butter 1kg**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 16Growth 12Conversion 94Competition 45Returns 100Price range 0Avg price 19Brand share 0Review moat 65Quality gap 78
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.7%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****903.52**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****58%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Bad****£6.94**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£65K**
£65K/yr · 80K searches
**Growth**
**Bad****-26.3%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£2.70–£11.64**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, peanut butter 1kg is a £65K/yr Amazon United Kingdom market (80K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar–Apr–May. Verdict: Skip it — 42/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **peanut butter 1kg market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **£56K–£69K**
- units × avg price
- **Conversion rate**
- **11.7%**
- **Avg BSR**
- **#42**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **48%**
- **Out of stock**
- **6.3%**
- **Avg brand age**
- **64 months**
- **Avg seller age**
- **173 days**
## **Competition & brand share**
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **▼falling
**Sellers**
**67**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**58%**
Top 20: 99%
**Open market**
**0%**
- Whole Earth57% - Biona29% - Pip & Nut7% - Vilgain4% - MANÍLIFE3% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -26.3% search growth over the last 90 days.
5K3KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Apr, May · busiest ÷ quietest = 2.9×
[**Open Trend **](https://flapen.com/research/uk/grocery/peanut-butter-1kg/trend)
## **Top peanut butter 1kg search terms**
- **organic peanut butter**32K/yr-22.2%8.8% conv. - **whole earth peanut butter**36K/yr-31.0%17.3% conv. - **peanut butter organic**6K/yr-20.7%10.6% conv. - **peanut butter whole earth**5K/yr-31.0%12.5% conv. [**All search terms **](https://flapen.com/research/uk/grocery/peanut-butter-1kg/search-terms)
## **Top peanut butter 1kg products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£6K20%£13K30%£19K40%£26K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Whole Earth Crunchy Peanut Butter 1 kg**Whole Earth**£5.19**4.4★2,076 rev](https://www.amazon.co.uk/dp/B00N85TYDS) [2**Whole Earth Peanut Butter Smooth 1000g**Whole Earth**£5.58**4.4★1,278 rev](https://www.amazon.co.uk/dp/B00N85TX20) [3**Biona Organic Peanut Butter Smooth No Salt 500g**Biona**£6.82**4.3★161 rev](https://www.amazon.co.uk/dp/B0013G6E3M) [4**Biona Organic Smooth Peanut Butter 1KG - Unsalted & Palm Oil Free - Made with Freshly Roasted Organic Nuts - Source of Vegan Protein - Gluten & GMO Free**Biona**£10.74**3.9★221 rev](https://www.amazon.co.uk/dp/B01DDEKVB2) [5**Whole Earth Original Crunchy 1 Kg Pack of Peanut Butter 2000 gram (Pack of 2)**Whole Earth**£10.61**4.4★2,076 rev](https://www.amazon.co.uk/dp/B015PR9Q7A)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Vilgain 100% Peanut Butter (1000g) Smooth Creamy Peanut Butter No Added Sugar Palm Oil & Salt Vegan Protein-Rich & Gluten-Free Natural Peanut Cream From Dry Roasted Peanuts**Vilgain**£8.66**291 rev1y ago](https://www.amazon.co.uk/dp/B0DQPXGFQG) [**Vilgain Organic Peanut Butter (1000g) Crunchy Vegan Peanut Cream No Added Sugar & No Palm Oil Protein-Rich Peanut Paste From Roasted Organic Peanuts High-Fiber Fitness Snack**Vilgain**£8.95**212 rev1y ago](https://www.amazon.co.uk/dp/B0DQQ1LZMC) [**ManiLife Deep Roast Smooth Natural Peanut Butter 900g | High Protein No Palm Oil & No Added Sugar | Made from Single Origin Argentine Grade A Peanuts (packaging may vary)**MANÍLIFE**£7.28**288 rev3y ago](https://www.amazon.co.uk/dp/B0BCQ8LPB9) [**ManiLife Original Roast Smooth Natural Peanut Butter 900g | High Protein No Palm Oil & No Added Sugar | Made from Single Origin Argentine Grade A Peanuts (packaging may vary)**MANÍLIFE**£7.26**196 rev3y ago](https://www.amazon.co.uk/dp/B0BCQCKK12) [**Whole Earth Drizzler Original Roasted Peanut Butter Super Smooth Squeezy Runny Nutty Spread Made with 100% Peanuts All Natural Ingredients No Added Sugar Gluten Free Vegan Friendly 320g**Whole Earth**£2.70**623 rev4y ago](https://www.amazon.co.uk/dp/B0B4DJS62F)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Biona Organic Peanut Butter Crunchy 1kg**Biona**£11.64**4.2★**▲ 56%**](https://www.amazon.co.uk/dp/B00MBH9ZZG) [**Biona Organic Smooth Peanut Butter 250g**Biona**£4.76**3.4★**▲ 49%**](https://www.amazon.co.uk/dp/B0013G4BJG) [**Biona Organic Peanut Butter Smooth No Salt 500g**Biona**£6.82**4.3★**▲ 34%**](https://www.amazon.co.uk/dp/B0013G6E3M) [**Whole Earth SMOOTH Peanut Butter All Natural Ingredients No Added Sugar Gluten Free Vegetarian & Vegan Friendly 2 x 1kg Tub**Whole Earth**£11.55**4.4★**▲ 34%**](https://www.amazon.co.uk/dp/B015PR9Q02) [**Vilgain Organic Peanut Butter (1000g) Crunchy Vegan Peanut Cream No Added Sugar & No Palm Oil Protein-Rich Peanut Paste From Roasted Organic Peanuts High-Fiber Fitness Snack**Vilgain**£8.95**4.1★**▲ 29%**](https://www.amazon.co.uk/dp/B0DQQ1LZMC)
**~~View all trending →~~**
## **What buyers say about peanut butter 1kg**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**32%
*“Fantastic taste”*
**Quality-Overall**10%
*“Excellent quality”*
**Value For Money**9%
*“Amazing value”*
**Texture/Consistency-Overall**4%
*“a perfectly creamy texture”*
**Flavor**4%
*“Great flavour”*
**Ingredients-Overall**4%
*“No dodgy ingredients”*
**Ease Of Use**3%
*“So easy to use”*
**Vegan/Organic**3%
*“Organic peanut butter”*
**Soft Feel**3%
*“The smooth texture spreads like a dream”*
**Crispiness**3%
*“Crunch”*
### **What buyers complain about **
**Oily/Greasy**14%
*“Incredibly oily”*
**Taste-Overall**8%
*“Taste ok, not great tho”*
**Dilute/Watery**7%
*“Awful very very watery”*
**Salt Content**7%
*“Too Salty”*
**Texture/Consistency-Overall**6%
*“not quite as reliable, texture wise, as other natural brands Ive used that dont separate as much”*
**Quality-Overall**5%
*“Some quality control issues”*
**Thickness**5%
*“TOO THICK”*
**Moist/Dry**4%
*“It's a very dry peanut butter”*
**Value For Money**4%
*“What a waste of money”*
**Hard Feel**4%
*“rock hard bits”*
## **Common questions**
- **Is peanut butter 1kg profitable to sell on Amazon United Kingdom?**
- The niche generates £65K/yr across 21 tracked products. 90-day search growth is -26.3%. Flapen's verdict: Skip it (42/100).
- **How competitive is the peanut butter 1kg niche?**
- 5 brands and 67 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in peanut butter 1kg?**
- Top complaints mined from reviews: Oily/Greasy, Taste-Overall, Dilute/Watery. The return rate is 0.0%.
- **When does demand for peanut butter 1kg peak?**
- Demand peaks in Mar–Apr–May; the busiest month runs 2.9× the quietest.
- **What does it cost to enter the peanut butter 1kg niche?**
- Listings span £2.70–£11.64; the average listing price is £6.94 (sweet spot $15–$100). The average incumbent carries 904 reviews — the moat a new listing must climb.
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