---
title: "Pastis — £219K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/pastis"
last_updated: "2026-07-31T20:11:04.637Z"
locale: en
meta:
description: "Niche score 50/100 · £219K/yr market · 94K searches/yr. Brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · £219K/yr market · 94K searches/yr. Brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Pastis — £219K/yr Amazon UK Niche (2026) - Flapen"
---
# **pastis**
**Worth a look**
Shows low returns (0.3%), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.
Market size 42Growth 57Conversion 88Competition 9Returns 99Price range 87Avg price 94Brand share 6Review moat 68Quality gap 23
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£22.59**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****10.3%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Great****£13.14–£31.32**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****779.78**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Good****+31.6%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****£219K**
£219K/yr · 94K searches
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****90%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, pastis is a £219K/yr Amazon United Kingdom market (94K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pastis market data**
- **Units sold / yr**
- **8K–10K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **£181K–£226K**
- units × avg price
- **Conversion rate**
- **10.3%**
- **Avg BSR**
- **#253**
- **Page quality**
- **0%**
- **Prime**
- **78%**
- **Sponsored**
- **22%**
- **Out of stock**
- **1.0%**
- **Avg brand age**
- **92 months**
- **Avg seller age**
- **177 days**
## **Competition & brand share**
The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **—flat
**Sellers**
**36**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**90%**
Top 20: 100%
**Open market**
**0%**
- Ricard45% - Pernod41% - Tarquin's Cornish Gin5% - Pastis4% - Henri Bardouin3% - 12 Ouzo2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +31.6% search growth over the last 90 days.
5K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 3.6×
[**Open Trend **](https://flapen.com/research/uk/grocery/pastis/trend)
## **Top pastis search terms**
- **pernod**39K/yr+4.8%10.1% conv. - **pastis**15K/yr+82.8%6.8% conv. - **ricard pastis**9K/yr+98.2%11.3% conv. - **ricard**7K/yr+56.2%9.9% conv. - **pernod 1 litre**12K/yr-16.6%9.4% conv. - **ricard pastis 1ltr**4K/yr+89.3%11.3% conv. - **pastis 51**4K/yr+103.9%6.9% conv. - **pernod 70cl**4K/yr-33.2%14.0% conv. [**All search terms **](https://flapen.com/research/uk/grocery/pastis/search-terms)
## **Top pastis products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£22K20%£44K30%£66K40%£88K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Pernod Aniseed Aperitif Liqueur 70 cl**Pernod**£18.65**4.8★1,705 rev](https://www.amazon.co.uk/dp/B004CFF2GG) [2**Ricard Pastis de Marseille 70cl - French Anise Liqueur**Ricard**£19.98**4.9★384 rev](https://www.amazon.co.uk/dp/B004JUT882) [3**Ricard Pastis 45% 70cl**Ricard**£24.49**4.7★1,107 rev](https://www.amazon.co.uk/dp/B0043A0B2U) [4**Pernod**Pernod**£29.41**4.3★15 rev](https://www.amazon.co.uk/dp/B07C7DXH79) [5**Pastis 51 Liqueur 70 cl**Pastis**£29.41**4.4★68 rev](https://www.amazon.co.uk/dp/B007SMD78A)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Pernod**Pernod**£29.41**15 rev8y ago](https://www.amazon.co.uk/dp/B07C7DXH79) [**Tarquins Cornish Pastis | UKs First Pastis | Crafted on the Wild Cornish Coast | Award Winning | French Aniseed Classic | 42% vol | 35cl**Tarquin's Cornish Gin**£13.14**41 rev12y ago](https://www.amazon.co.uk/dp/B00IQ7NXSK) [**Tarquins Cornish Pastis | UKs First Pastis | Crafted on the Wild Cornish Coast | Award Winning | French Aniseed Classic | 42% vol | 70cl**Tarquin's Cornish Gin**£23.40**166 rev12y ago](https://www.amazon.co.uk/dp/B00XL3OPEU) [**Pastis 51 Liqueur 70 cl**Pastis**£29.41**68 rev14y ago](https://www.amazon.co.uk/dp/B007SMD78A) [**Ricard Pastis 45% 70cl**Ricard**£24.49**1,107 rev15y ago](https://www.amazon.co.uk/dp/B0043A0B2U)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Pastis 51 Liqueur 70 cl**Pastis**£29.41**4.4★**▲ 63%**](https://www.amazon.co.uk/dp/B007SMD78A) [**Tarquins Cornish Pastis | UKs First Pastis | Crafted on the Wild Cornish Coast | Award Winning | French Aniseed Classic | 42% vol | 35cl**Tarquin's Cornish Gin**£13.14**4.6★**▲ 51%**](https://www.amazon.co.uk/dp/B00IQ7NXSK) [**Henri Bardouin-Pastis-70 cl**Henri Bardouin**£31.32**4.7★**▲ 27%**](https://www.amazon.co.uk/dp/B004EAFG0G) [**Ricard Pastis 45% 70cl**Ricard**£24.49**4.7★**▲ 23%**](https://www.amazon.co.uk/dp/B0043A0B2U) [**Ricard Pastis de Marseille 70cl - French Anise Liqueur**Ricard**£19.98**4.9★**▲ 10%**](https://www.amazon.co.uk/dp/B004JUT882)
**~~View all trending →~~**
## **What buyers say about pastis**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**22%
*“Excellent price”*
**Flavor**19%
*“Quite nice aniseed flavour”*
**Alcohol Flavor**17%
*“Amazing drink with an authentic Greek flavour”*
**Taste-Overall**13%
*“Yummy”*
**Ingredients-Overall**7%
**Durability**3%
*“Pastis-at last”*
**Advertised Vs Actual Product**3%
*“This was exactly as ordered”*
**Gifting Purpose**3%
*“Well received gift”*
**Design-Overall**3%
*“has a nice design”*
**Color**2%
*“Ricard is a lovely milky-beige whilst Pernod has a slightly synthetic green tinge to it”*
### **What buyers complain about **
**Artificial Sweeteners**25%
*“a little extra added sugar”*
**Taste-Overall**25%
*“Ouzo has a slight tangy aftertaste which I'm not that fond of”*
## **Common questions**
- **Is pastis profitable to sell on Amazon United Kingdom?**
- The niche generates £219K/yr across 9 tracked products. 90-day search growth is +31.6%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the pastis niche?**
- 6 brands and 36 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in pastis?**
- Top complaints mined from reviews: Artificial Sweeteners, Taste-Overall. The return rate is 0.3%.
- **When does demand for pastis peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.6× the quietest.
- **What does it cost to enter the pastis niche?**
- Listings span £13.14–£31.32; the average listing price is £22.59 (sweet spot $15–$100). The average incumbent carries 780 reviews — the moat a new listing must climb.
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