---
title: "Trend — pasta - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/pasta/trend"
last_updated: "2026-07-31T21:04:14.993Z"
locale: en
meta:
  description: "Niche score 49/100 · £420K/yr market · 1.4M searches/yr · £1.37 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 49/100 · £420K/yr market · 1.4M searches/yr · £1.37 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — pasta - Flapen"
---

# **pasta**

**Skip it**

Prices mostly outside the sweet spot ($0.65–$4.13) — this niche doesn't clear our bar today.

Market size 56Growth 20Conversion 100Competition 71Returns 100Price range 0Avg price 4Brand share 13Review moat 67Quality gap 23

**Conversion**

**Incredible****21.5%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Competition**

**Good****43%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Good****803.52**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Good****£420K**

£420K/yr · 1.4M searches

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-10.4%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****95%**

top-5 brand share — brand-locked demand

**Avg price**

**Bad****£1.37**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£0.65–£4.13**

cheapest to priciest tracked listing — scored on the share inside $15–$100