---
title: "Passion Fruit Liqueur — £123K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/passion-fruit-liqueur"
last_updated: "2026-07-31T22:46:47.339Z"
locale: en
meta:
description: "Niche score 33/100 · £123K/yr market · 73K searches/yr · £11.34 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 33/100 · £123K/yr market · 73K searches/yr · £11.34 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Passion Fruit Liqueur — £123K/yr Amazon UK Niche (2026) - Flapen"
---
# **passion fruit liqueur**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 28Growth 22Conversion 97Competition 0Returns 97Price range 1Avg price 45Brand share 0Review moat 36Quality gap 19
**Conversion**
**Incredible****14.9%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Avg price**
**Okay****£11.34**
avg listing price — sweet spot $15–$100
**Review moat**
**Okay****2,903**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****£123K**
£123K/yr · 73K searches
**Growth**
**Bad****-5.6%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Price range**
**Bad****£9.43–£15.07**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, passion fruit liqueur is a £123K/yr Amazon United Kingdom market (73K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 33/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **passion fruit liqueur market data**
- **Units sold / yr**
- **10K–13K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **£113K–£142K**
- units × avg price
- **Conversion rate**
- **14.9%**
- **Avg BSR**
- **#264**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **67%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **79 months**
- **Avg seller age**
- **180 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **—flat
**Sellers**
**44**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Passoa95% - Apollo5%
## **Demand**
Weekly Amazon search volume, last 20 weeks — -5.6% search growth over the last 90 days.
2K1KSpike '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/uk/grocery/passion-fruit-liqueur/trend)
## **Top passion fruit liqueur search terms**
- **passoa**32K/yr+3.3%13.8% conv. - **passoa passion fruit liqueur**16K/yr+2.9%16.6% conv. - **passion fruit liqueur**17K/yr-18.8%8.0% conv. - **pasoa**6K/yr-43.5%14.5% conv. - **passionfruit liqueur**3K/yr+78.2%9.6% conv. [**All search terms **](https://flapen.com/research/uk/grocery/passion-fruit-liqueur/search-terms)
## **Top passion fruit liqueur products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%25%£31K50%£61K75%£92K100%£123K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 3 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Passoã Passion Fruit Liqueur 70cl**Passoa**£9.51**4.8★8,138 rev](https://www.amazon.co.uk/dp/B003U458FA) [2**Passoa Passion Fruit Liqueur 1 L**Passoa**£15.07**4.7★263 rev](https://www.amazon.co.uk/dp/B008NA0UH2) [3**Apollo Passion Fruit Liqueur for Passionfruit Cocktails & Pornstar Martini Artisan Real Fruit Flavoured Liquor 17% Alcohol Drink Classic Cocktail Ingredient & Natural Flavour for Home Bar 70cl**Apollo**£9.43**4.6★308 rev](https://www.amazon.co.uk/dp/B0B4GL7F5Z)
### **Newest**
by launch date
[**Apollo Passion Fruit Liqueur for Passionfruit Cocktails & Pornstar Martini Artisan Real Fruit Flavoured Liquor 17% Alcohol Drink Classic Cocktail Ingredient & Natural Flavour for Home Bar 70cl**Apollo**£9.43**308 rev4y ago](https://www.amazon.co.uk/dp/B0B4GL7F5Z) [**Passoa Passion Fruit Liqueur 1 L**Passoa**£15.07**263 rev13y ago](https://www.amazon.co.uk/dp/B008NA0UH2) [**Passoã Passion Fruit Liqueur 70cl**Passoa**£9.51**8,138 rev15y ago](https://www.amazon.co.uk/dp/B003U458FA)
### **Trending**
90-day click momentum
[**Passoã Passion Fruit Liqueur 70cl**Passoa**£9.51**4.8★**▲ 13%**](https://www.amazon.co.uk/dp/B003U458FA) [**Apollo Passion Fruit Liqueur for Passionfruit Cocktails & Pornstar Martini Artisan Real Fruit Flavoured Liquor 17% Alcohol Drink Classic Cocktail Ingredient & Natural Flavour for Home Bar 70cl**Apollo**£9.43**4.6★**▼ 47%**](https://www.amazon.co.uk/dp/B0B4GL7F5Z) [**Passoa Passion Fruit Liqueur 1 L**Passoa**£15.07**4.7★**▼ 54%**](https://www.amazon.co.uk/dp/B008NA0UH2)
## **What buyers say about passion fruit liqueur**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**25%
*“Delicious”*
**Flavor**25%
*“Nice flavour”*
**Alcohol Flavor**19%
*“Perfect for cocktails”*
**Ingredients-Overall**13%
*“Essential Ingredient”*
**Sweetness**13%
*“The flavour is juicy and tropical, often balanced with a pleasant tartness that keeps it from being cloyingly sweet”*
**Value For Money**6%
*“Reasonably priced too”*
## **Common questions**
- **Is passion fruit liqueur profitable to sell on Amazon United Kingdom?**
- The niche generates £123K/yr across 3 tracked products. 90-day search growth is -5.6%. Flapen's verdict: Skip it (33/100).
- **How competitive is the passion fruit liqueur niche?**
- 2 brands and 44 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What does it cost to enter the passion fruit liqueur niche?**
- Listings span £9.43–£15.07; the average listing price is £11.34 (sweet spot $15–$100). The average incumbent carries 2,903 reviews — the moat a new listing must climb.
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