---
title: "Passion Flower — £39K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/passion-flower"
last_updated: "2026-07-31T19:22:11.436Z"
locale: en
meta:
description: "Niche score 49/100 · £39K/yr market · 42K searches/yr · £10.71 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · £39K/yr market · 42K searches/yr · £10.71 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Passion Flower — £39K/yr Amazon UK Niche (2026) - Flapen"
---
# **passion flower**
**Skip it**
A small market ($39K/yr) — this niche doesn't clear our bar today.
Market size 10Growth 17Conversion 83Competition 46Returns 100Price range 29Avg price 39Brand share 41Review moat 85Quality gap 80
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****301.88**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Great****8.9%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****58%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****81%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Okay****£10.71**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****£4.74–£19.15**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-16.4%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£39K**
£39K/yr · 42K searches
According to Flapen's Amazon United Kingdom niche tracking, passion flower is a £39K/yr Amazon United Kingdom market (42K searches/yr). The top 5 brands hold 81% of demand. Verdict: Skip it — 49/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **passion flower market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **£32K–£43K**
- units × avg price
- **Conversion rate**
- **8.9%**
- **Avg BSR**
- **#800**
- **Page quality**
- **0%**
- **Prime**
- **64%**
- **Sponsored**
- **68%**
- **Out of stock**
- **3.9%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **187 days**
## **Competition & brand share**
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▲rising
**Sellers**
**28**
**Top-5 brand share**
**81%**
Top 20: 100%
**Top-5 click share**
**58%**
Top 20: 95%
**Open market**
**16%**
- A.Vogel26% - Naturalma22% - Schwabe16% - GardenersDream13% - Origeens4% - LIXINGLY3% - Open — no brand owns it (9 brands, 16%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -16.4% search growth over the last 90 days.
1K600Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/uk/grocery/passion-flower/trend)
## **Top passion flower search terms**
- **passion flower**16K/yr-28.7%5.3% conv. - **passiflora**9K/yr-8.9%8.4% conv. - **passionflower**5K/yr-13.5%4.1% conv. - **passiflora tablets**4K/yr+1.3%8.6% conv. - **passion flower capsules**2K/yr+21.6%5.3% conv. - **passion flower plants**2K/yr-0.2%3.3% conv. - **passiflora drops**2K/yr-20.2%18.1% conv. - **passionflower supplement**2K/yr+4.9%5.5% conv. [**All search terms **](https://flapen.com/research/uk/grocery/passion-flower/search-terms)
## **Top passion flower products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£2K10%£4K15%£6K20%£8K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Schwabe Pharma - RelaxHerb - Passion Flower Extract 425g - Traditionally Used for the Relief of Low Mood - Traditional Herbal Medicinal Product - 30 Tablets**Schwabe**£8.32**4.3★573 rev](https://www.amazon.co.uk/dp/B002NUYTUC) [2**Passionflower (Passiflora incarnata) herb with Flowers Alcohol-Free Mother Tincture Naturalma - Liquid Extract Drops 120 ml - Food Supplement - Vegan**Naturalma**£12.84**4.4★1,509 rev](https://www.amazon.co.uk/dp/B08PVR9QCW) [3**A.Vogel Passiflora Complex 30 Tablets | Supports Relaxation | Extracts of Passion Flower Lemon Balm Magnesium for Nervous System & Zinc to Protect Cells from Oxidative Stress**A.Vogel**£11.56**4.4★243 rev](https://www.amazon.co.uk/dp/B08X176MV1) [4**A.Vogel Passiflora Complex Drops - with Passion Flower Extract - 50ml**A.Vogel**£11.50**4.4★464 rev](https://www.amazon.co.uk/dp/B002TUY780) [5**A.Vogel Relax Spray Passiflora Complex | Passiflora Supports Relaxation | Extracts of Passion Flower Lemon Balm & Zinc which Protects Cells from Oxidative Stress | 20ml**A.Vogel**£11.08**4.2★169 rev](https://www.amazon.co.uk/dp/B08X19JYL9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Passion Flower Nutrient Solution - Helps Sleep Maintains Good Skin Condition- Sleep Aid Achieve Good State of Mind Improves Sleep Drops Promote the Release of Hormones**LIXINGLY**£6.94**5 rev6mo ago](https://www.amazon.co.uk/dp/B0GFCR5ZFX) [**Sleep Oracles Sleep Aid | 600mg Magnesium Glycinate with L-Theanine Passionflower & Valerian Root Relaxation & Sleep Support Blend | Vegan & Gluten Free Night-Time Supplement for Adults | 60 Capsules**Sleep Oracles**£9.89**376 rev6mo ago](https://www.amazon.co.uk/dp/B0GF9K4XNP) [**Carbeth Plants Passiflora Climbing Plant in 9cm Pot - Hardy Passion Flower - Semi Evergreen Garden Perennial - Ideal for Growing on Walls Fences & Trellis (1 Purple Haze)**Carbeth Plants**£9.97**9 rev7mo ago](https://www.amazon.co.uk/dp/B0GC6W4STB) [**Passion Flower Seeds RHS Award of Garden Merit Fast Growing Exotic Flower Half Hardy Perennial for Your Beautiful Garden**The Seed Shed**£4.74**4 rev9mo ago](https://www.amazon.co.uk/dp/B0FSZF4NKW) [**Lowhill Valley Passion Flower Herb cut herb 100% Pure Passiflora Incarnata for Herbal Tea Non-GMO Natural Hand-Packed Embrace the Power of Nature 50g**Lowhill Valley**£6.83**9 rev1y ago](https://www.amazon.co.uk/dp/B0F37Y6KYR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**GardenersDream Passiflora Damsels Delight Plant in Pot - Evergreen Climber with Passion Flowers - Garden Ready Outdoor Plant for Containers Walls Trellises and Fences (9cm Pot 20-30cm)**GardenersDream**£11.52**3.9★**▲ 257%**](https://www.amazon.co.uk/dp/B095WZYGW6) [**Passiflora Beervelde Passion Flower Garden Climber Climbing Semi Evergreen Purple Flowering Outdoor Plant in Pot (9cm Pot 20-30cm)**GardenersDream**£11.09**4.6★**▲ 205%**](https://www.amazon.co.uk/dp/B0BZJKKVV4) [**Carbeth Plants 2 x Passiflora Damsels Delight in 9cm Pots - Passion Flower**Carbeth Plants**£14.95**3.2★**▲ 175%**](https://www.amazon.co.uk/dp/B097BLGZQJ) [**Sleep Oracles Sleep Aid | 600mg Magnesium Glycinate with L-Theanine Passionflower & Valerian Root Relaxation & Sleep Support Blend | Vegan & Gluten Free Night-Time Supplement for Adults | 60 Capsules**Sleep Oracles**£9.89**4.5★**▲ 161%**](https://www.amazon.co.uk/dp/B0GF9K4XNP) [**Passion Flower Seeds RHS Award of Garden Merit Fast Growing Exotic Flower Half Hardy Perennial for Your Beautiful Garden**The Seed Shed**£4.74**3.9★**▲ 152%**](https://www.amazon.co.uk/dp/B0FSZF4NKW)
**~~View all trending →~~**
## **What buyers say about passion flower**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Sleep Quality**40%
*“Restful sleep”*
**Quality-Overall**14%
*“The capsules are high quality”*
**Plant Growth**6%
*“Growing well”*
**Value For Money**6%
*“Worth every penny”*
**Advertised Vs Actual Product**3%
*“works better than expected”*
**Soothing Effect**3%
*“It helped me relax”*
**Efficiency**3%
*“Great results”*
**Strength**2%
*“Effective”*
**Stress/Anxiety**2%
*“Its helped me feel more relaxed”*
**Ease Of Use**2%
*“its simple to use”*
### **What buyers complain about **
**Sleep Quality**27%
*“I absolutely still cant sleep”*
**Functionality-Overall**16%
*“didnt get any results”*
**Plant Growth**5%
*“Not alive plant”*
**Size-Overall**4%
*“small”*
**Durability**4%
*“died completely within a couple of months”*
**Value For Money**4%
*“A bit pricey”*
**Moist/Dry**3%
*“Plant looked very dry”*
**Advertised Vs Actual Product**3%
*“I believe the product description may be inaccurate”*
**Taste-Overall**3%
*“Taste is terrible”*
**Ease Of Chewing/Swallowing**3%
*“They are too big and chalky and I struggle to swallow them, even when cut up, due to the chalky texture”*
### **Top return reasons **
**Plant Growth**100%
## **Common questions**
- **Is passion flower profitable to sell on Amazon United Kingdom?**
- The niche generates £39K/yr across 25 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -16.4%. Flapen's verdict: Skip it (49/100).
- **How competitive is the passion flower niche?**
- 15 brands and 28 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 81% of demand.
- **What do buyers complain about in passion flower?**
- Top complaints mined from reviews: Sleep Quality, Functionality-Overall, Plant Growth. The return rate is 0.0%.
- **When does demand for passion flower peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the passion flower niche?**
- Listings span £4.74–£19.15; the average listing price is £10.71 (sweet spot $15–$100). The average incumbent carries 302 reviews — the moat a new listing must climb.
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