---
title: "Party — £81K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/party"
last_updated: "2026-07-31T19:20:26.248Z"
locale: en
meta:
description: "Niche score 59/100 · £81K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 59/100 · £81K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Party — £81K/yr Amazon UK Niche (2026) - Flapen"
---
# **party**
**Worth a look**
Shows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 20Growth 75Conversion 33Competition 82Returns 97Price range 33Avg price 23Brand share 95Review moat 54Quality gap 45
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Brand share**
**Incredible****38%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****33%**
top-5 click share — an open shelf
**Growth**
**Great****+61.2%**
90-day search growth — must beat 0% to launch
**Review moat**
**Good****1,359.41**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****2.6%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Okay****£1.28–£21.63**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Bad****£8.20**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£81K**
£81K/yr · 372K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, party is a £81K/yr Amazon United Kingdom market (372K searches/yr). The top 5 brands hold 38% of demand. Verdict: Worth a look — 59/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **party market data**
- **Units sold / yr**
- **8K–10K**
- avg 0–100/product
- **Revenue / yr**
- **£66K–£82K**
- units × avg price
- **Conversion rate**
- **2.6%**
- **Avg BSR**
- **#120**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **84%**
- **Out of stock**
- **3.8%**
- **Avg brand age**
- **30 months**
- **Avg seller age**
- **178 days**
## **Competition & brand share**
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.
**Brands**
**43 **▼falling
**Sellers**
**115**
**Top-5 brand share**
**38%**
Top 20: 77%
**Top-5 click share**
**33%**
Top 20: 70%
**Open market**
**58%**
- Vicloon13% - ZERODECO8% - FETETIJD7% - Rotupap6% - DOJoykey5% - JOYIN4%
## **Demand**
Weekly Amazon search volume, last 25 weeks — +61.2% search growth over the last 90 days.
10K6KFeb '26Mar '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/uk/grocery/party/trend)
## **Top party search terms**
- **party**176K/yr+27.0%1.0% conv. - **garden party decorations**46K/yr+521.0%1.2% conv. - **party supplies**35K/yr+1.9%0.4% conv. - **paper decorations**39K/yr+29.8%1.5% conv. - **outdoor party decorations**14K/yr+398.9%0.9% conv. - **hanging decorations**31K/yr-6.1%0.2% conv. - **paper party decorations**12K/yr+44.6%1.1% conv. - **celebration decorations**6K/yr+75.0%0.6% conv. - **hanging birthday decorations**4K/yr+10.7%0.5% conv. - **birthday ceiling decorations**5K/yr+3.0%0.5% conv. [**All search terms **](https://flapen.com/research/uk/grocery/party/search-terms)
## **Top party products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£3K8%£6K12%£10K16%£13K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Vicloon 100 Glow Stick Glow Party Supplies with Connectors to Make Glow Necklaces Neon Bracelets Mixed Color Light Sticks Suitable for Dance Wedding Favors or Party Fillers**Vicloon**£5.11**4.3★7,536 rev](https://www.amazon.co.uk/dp/B07Q1JJQCV) [2**26 Feet Reflective Star Paper Garland - Sparkling Star Bunting Banner Hanging Decoration Sparkling Bunting Banner - for Birthday Holiday Wedding Anniversary Theme Party Supplies (gold)**Rotupap**£3.84**4.3★202 rev](https://www.amazon.co.uk/dp/B0D4R5VPTZ) [3**ZERODECO Party Decorations 41 Pcs Multicoloured Papar Fans Pompoms Garlands String Tissue Paper Tassel for Fiesta Mexican Theme Cinco De Mayo Coco Carnivals Festivals Birthday Party**ZERODECO**£10.44**4.4★951 rev](https://www.amazon.co.uk/dp/B0B9MRZ7LR) [4**FETETIJD Sage Green and Dusty Pink Party Decorations Green & Pink Party Decor Sage Tissue Pom Poms Paper Lanterns Beige Paper Fans for Women Girls Birthday Wedding Bridal Baby Shower Party Decor**FETETIJD**£13.04**4.6★230 rev](https://www.amazon.co.uk/dp/B0DFPHJG36) [5**JOYIN 71 cm Inflatable Palm Tree Cooler Beach Party Decorations inflatable pool bar for Pool Party Supplies Garden Party Accessories Luau and Hawaiian Party Essentials for Outdoor Summer Events**JOYIN**£12.19**4.2★3,966 rev](https://www.amazon.co.uk/dp/B07NS7BG9L)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**SUNBEAUTY Wildflowers Garland Paper Flower Garlands Spring Garden Party Decoration Daisy Wildflower Banner Butterfly Decor for Baby Shower Birthday Tea Supplies**SUNBEAUTY**£9.90**664 rev1y ago](https://www.amazon.co.uk/dp/B0F1N24WLG) [**Garden Outdoor Lights Mains Powered - Festoon Light String LED 100ft 30M Outside Lighting Waterproof Bulb Patio Gazebo Party Pergola Wedding Backyard Porch Yard Terrace Electric Festival Connectable**Warlisou**£21.63**874 rev1y ago](https://www.amazon.co.uk/dp/B0DSVJFNQP) [**100 Glow Sticks Party Packs Adult Glow Sticks with Connectors to Make Glow Necklaces Glow Bracelets Adults Neon Glow Stick for Adults Suitable for Dance Wedding or Party**Famvida**£5.03**179 rev1y ago](https://www.amazon.co.uk/dp/B0DP7LR9Q3) [**FETETIJD Sage Green and Dusty Pink Party Decorations Green & Pink Party Decor Sage Tissue Pom Poms Paper Lanterns Beige Paper Fans for Women Girls Birthday Wedding Bridal Baby Shower Party Decor**FETETIJD**£13.04**230 rev1y ago](https://www.amazon.co.uk/dp/B0DFPHJG36) [**Naler 33Pcs Paper Party Decorations Set**Naler**£8.64**19 rev1y ago](https://www.amazon.co.uk/dp/B0DCS3Q2BH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**DOJoykey 328ft/100M Bunting Banner Reusable Nylon Fabric Pennant Bunting with 200pcs Triangle Flags for Mothers Day Home Outdoor Garden Birthday Wedding National Day Party Decoration**DOJoykey**£4.93**4.4★**▲ 99%**](https://www.amazon.co.uk/dp/B0BWDR8X7T) [**Orifinter 45.9ft Fabric Bunting 46 Flags Vintage Bunting Banner + Drawstring Bag Mothers Day Bunting Flags Reusable Floral Bunting for Easter Afternoon Tea Outdoor Birthday Garden Party**Orifinter**£7.87**4.4★**▲ 93%**](https://www.amazon.co.uk/dp/B09STMVGLP) [**Vicloon 100 Glow Stick Glow Party Supplies with Connectors to Make Glow Necklaces Neon Bracelets Mixed Color Light Sticks Suitable for Dance Wedding Favors or Party Fillers**Vicloon**£5.11**4.3★**▲ 93%**](https://www.amazon.co.uk/dp/B07Q1JJQCV) [**Eocolz 3 in 1 Carnival Games Set Soft Plastic Cones Bean Bags Ring Toss Games for Kids Birthday Party Outdoor Games Supplies 32 Pcs Combo Set**Eocolz**£14.44**4.6★**▲ 86%**](https://www.amazon.co.uk/dp/B07PQCKZSZ) [**JOYIN 71 cm Inflatable Palm Tree Cooler Beach Party Decorations inflatable pool bar for Pool Party Supplies Garden Party Accessories Luau and Hawaiian Party Essentials for Outdoor Summer Events**JOYIN**£12.19**4.2★**▲ 82%**](https://www.amazon.co.uk/dp/B07NS7BG9L)
**~~View all trending →~~**
## **What buyers say about party**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**17%
*“Great value for money”*
**Brightness/Shine/Glow**15%
*“Really bright”*
**Quality-Overall**15%
*“They are good quality cups and I'm pleased”*
**Color**8%
*“Great colours”*
**Fun/Entertainment Experience**5%
*“Family fun”*
**Size-Overall**4%
*“Good size”*
**Advertised Vs Actual Product**4%
*“Works exactually as advertised”*
**Remote Control**3%
*“the remote control works really well”*
**Assembly/Installation**3%
*“Easy to assemble”*
**Sweetness**2%
*“Great tub of sweets the kids enjoyed them”*
### **What buyers complain about **
**Quality-Overall**14%
*“Poor quality”*
**Smell**10%
*“Fishy smell”*
**Size-Overall**10%
*“Very long”*
**Durability**9%
*“Stopped working after a very short time”*
**Functionality-Overall**7%
*“doesnt do anything”*
**Brightness/Shine/Glow**6%
*“Light isn't very bright at all”*
**Advertised Vs Actual Product**3%
*“Very misleading”*
**Value For Money**2%
*“Overpriced and disappointing”*
**Stretchability/Expandability/Elasticity**2%
*“Elastics broke”*
**Color**2%
*“The water turned a disgusting brown”*
### **Top return reasons **
**Size-Overall**22%
**Functionality-Overall**12%
**Quality-Overall**10%
**Brightness/Shine/Glow**7%
**Defective Material/Parts**7%
**Color**5%
**Advertised Vs Actual Product**3%
**Remote Control**3%
**Smell**3%
**Strength**2%
## **Common questions**
- **Is party profitable to sell on Amazon United Kingdom?**
- The niche generates £81K/yr across 49 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +61.2%. Flapen's verdict: Worth a look (59/100).
- **How competitive is the party niche?**
- 43 brands and 115 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 38% of demand.
- **What do buyers complain about in party?**
- Top complaints mined from reviews: Quality-Overall, Smell, Size-Overall. The return rate is 0.6%.
- **What does it cost to enter the party niche?**
- Listings span £1.28–£21.63; the average listing price is £8.20 (sweet spot $15–$100). The average incumbent carries 1,359 reviews — the moat a new listing must climb.
## **Related niches in Grocery**
- 69 [**garden broom**](https://flapen.com/research/uk/grocery/garden-broom)£911K/yr+38.0%**Launch it**- 69 [**electrolytes sachets**](https://flapen.com/research/uk/grocery/electrolytes-sachets)£1.6M/yr+45.8%**Launch it**- 69 [**spider repellent plug in**](https://flapen.com/research/uk/grocery/spider-repellent-plug-in)£109K/yr+71.2%**Worth a look**- 69 [**ice cream tubs**](https://flapen.com/research/uk/grocery/ice-cream-tubs)£167K/yr+150.5%**Worth a look**- 70 [**alcohol free beer**](https://flapen.com/research/uk/grocery/alcohol-free-beer)£514K/yr+32.4%**Worth a look**- 70 [**ice cream cones**](https://flapen.com/research/uk/grocery/ice-cream-cones)£135K/yr+176.7%**Worth a look**[**All Grocery niches **](https://flapen.com/research/uk/grocery)