---
title: "Parmesan Cheese — £521K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/parmesan-cheese"
last_updated: "2026-07-31T20:15:27.695Z"
locale: en
meta:
description: "Niche score 48/100 · £521K/yr market · 380K searches/yr · £5.12 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · £521K/yr market · 380K searches/yr · £5.12 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Parmesan Cheese — £521K/yr Amazon UK Niche (2026) - Flapen"
---
# **parmesan cheese**
**Skip it**
Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Market size 61Growth 20Conversion 100Competition 29Returns 100Price range 55Avg price 14Brand share 8Review moat 75Quality gap 35
**Conversion**
**Incredible****26.8%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****506.87**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****£521K**
£521K/yr · 380K searches
**Price range**
**Good****£1.85–£31.34**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****68%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-9.9%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£5.12**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, parmesan cheese is a £521K/yr Amazon United Kingdom market (380K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 48/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **parmesan cheese market data**
- **Units sold / yr**
- **100K–125K**
- avg 6,000–8,000/product
- **Revenue / yr**
- **£512K–£640K**
- units × avg price
- **Conversion rate**
- **26.8%**
- **Avg BSR**
- **#26**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **13%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **62 months**
- **Avg seller age**
- **180 days**
## **Competition & brand share**
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▲rising
**Sellers**
**48**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**68%**
Top 20: 100%
**Open market**
**2%**
- Morrisons66% - by Amazon18% - Loyd Grossman6% - Napolina4% - Parmareggio3% - Parmigiano Reggiano2% - Open — no brand owns it (1 brand, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -9.9% search growth over the last 90 days.
9K7K seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/uk/grocery/parmesan-cheese/trend)
## **Top parmesan cheese search terms**
- **parmesan cheese**209K/yr-11.1%26.2% conv. - **parmesan**60K/yr-0.2%30.7% conv. - **pecorino**12K/yr+79.5%6.3% conv. - **hard cheese**12K/yr+2.8%13.2% conv. - **italian cheese**11K/yr+5.8%8.6% conv. - **pecorino romano**8K/yr-31.4%2.1% conv. - **parmigiano reggiano**12K/yr-39.2%5.1% conv. - **pecorino cheese**12K/yr-49.1%3.6% conv. - **parmigiano**8K/yr+25.5%21.9% conv. - **grated parmesan cheese**7K/yr-5.5%4.4% conv. [**All search terms **](https://flapen.com/research/uk/grocery/parmesan-cheese/search-terms)
## **Top parmesan cheese products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£52K20%£104K30%£156K40%£208K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Morrisons Grated Parmigiano Reggiano Cheese 100g**Morrisons**£2.85**4.7★1,405 rev](https://www.amazon.co.uk/dp/B01B409C08) [2**Morrisons Grana Padano Cheese 200g**Morrisons**£3.42**4.6★409 rev](https://www.amazon.co.uk/dp/B06XYFWKSP) [3**Morrisons The Best Parmigiano Reggiano 170g**Morrisons**£3.88**4.6★691 rev](https://www.amazon.co.uk/dp/B01M71OT42) [4**by Amazon Grated Parmigiano Reggiano 100g**by Amazon**£2.76**4.6★558 rev](https://www.amazon.co.uk/dp/B085NLMP2Y) [5**by Amazon Parmigiano Reggiano 200g**by Amazon**£3.92**4.7★471 rev](https://www.amazon.co.uk/dp/B085NLPMVD)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Morrisons Parmigiano Reggiano 100g**Morrisons**£2.72**90 rev1y ago](https://www.amazon.co.uk/dp/B0D66WK1CG) [**Morrisons Grated Italian Style Cheese 80g**Morrisons**£2.07**263 rev2y ago](https://www.amazon.co.uk/dp/B0CYQ58VC7) [**Loyd Grossman Italian Grated Cheese 80g**Loyd Grossman**£1.85**111 rev3y ago](https://www.amazon.co.uk/dp/B0BSS2HYPV) [**by Amazon Grated Parmigiano Reggiano 100g**by Amazon**£2.76**558 rev6y ago](https://www.amazon.co.uk/dp/B085NLMP2Y) [**by Amazon Parmigiano Reggiano 200g**by Amazon**£3.92**471 rev6y ago](https://www.amazon.co.uk/dp/B085NLPMVD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Loyd Grossman Italian Grated Cheese 80g**Loyd Grossman**£1.85**4.4★**▲ 36%**](https://www.amazon.co.uk/dp/B0BSS2HYPV) [**Morrisons The Best Parmigiano Reggiano 170g**Morrisons**£3.88**4.6★**▲ 22%**](https://www.amazon.co.uk/dp/B01M71OT42) [**Morrisons Parmigiano Reggiano 100g**Morrisons**£2.72**4.5★**▲ 13%**](https://www.amazon.co.uk/dp/B0D66WK1CG) [**Morrisons Parmigiano Reggiano Shavings Cheese 100g**Morrisons**£3.12**0.0★**— 9%**](https://www.amazon.co.uk/dp/B01AWH5NZM) [**by Amazon Parmigiano Reggiano 200g**by Amazon**£3.92**4.7★**— 4%**](https://www.amazon.co.uk/dp/B085NLPMVD)
**~~View all trending →~~**
## **What buyers say about parmesan cheese**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**33%
*“Delicious cheese”*
**Quality-Overall**20%
*“Great producr”*
**Value For Money**11%
*“good for the price”*
**Flavor**7%
*“Good flavour”*
**Ease Of Use**5%
*“Versatile and easy”*
**Freshness**3%
*“Great and fresh parmigiana powder”*
**Crispiness**3%
*“Good quality delicious finely grated Italian cheese in a shaker”*
**Advertised Vs Actual Product**3%
*“Exactly what I wanted”*
**Cooking Instructions**3%
*“Lovely over pasta”*
**Leak-Proof**2%
*“A lid is included which avoids accidental spills”*
### **What buyers complain about **
**Taste-Overall**30%
*“Horrible taste I never expected it to be so bad”*
**Value For Money**20%
*“very expensive for what you get”*
**Flavor**15%
*“Not much flavour”*
**Durability**10%
*“Went off in days”*
**Size-Overall**10%
*“The product to small for the price”*
**Quality-Overall**5%
*“Not the best”*
## **Common questions**
- **Is parmesan cheese profitable to sell on Amazon United Kingdom?**
- The niche generates £521K/yr across 15 tracked products. 90-day search growth is -9.9%. Flapen's verdict: Skip it (48/100).
- **How competitive is the parmesan cheese niche?**
- 7 brands and 48 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in parmesan cheese?**
- Top complaints mined from reviews: Taste-Overall, Value For Money, Flavor. The return rate is 0.0%.
- **When does demand for parmesan cheese peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the parmesan cheese niche?**
- Listings span £1.85–£31.34; the average listing price is £5.12 (sweet spot $15–$100). The average incumbent carries 507 reviews — the moat a new listing must climb.
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