---
title: "Parma Violets Sweets — £93K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/parma-violets-sweets"
last_updated: "2026-07-31T19:21:10.587Z"
locale: en
meta:
description: "Niche score 33/100 · £93K/yr market · 122K searches/yr · £6.77 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 33/100 · £93K/yr market · 122K searches/yr · £6.77 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Parma Violets Sweets — £93K/yr Amazon UK Niche (2026) - Flapen"
---
# **parma violets sweets**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 23Growth 14Conversion 92Competition 8Returns 100Price range 1Avg price 19Brand share 0Review moat 67Quality gap 23
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.3%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****802**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****£93K**
£93K/yr · 122K searches
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****£6.77**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-21.4%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****90%**
top-5 click share — a locked-up shelf
**Price range**
**Bad****£0.37–£15.22**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, parma violets sweets is a £93K/yr Amazon United Kingdom market (122K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Mar–Apr–Dec. Verdict: Skip it — 33/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **parma violets sweets market data**
- **Units sold / yr**
- **15K–20K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **£102K–£135K**
- units × avg price
- **Conversion rate**
- **11.3%**
- **Avg BSR**
- **#86**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **44%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **177 days**
## **Competition & brand share**
The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**36**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**90%**
Top 20: 100%
**Open market**
**0%**
- Swizzels72% - Berrymans23% - Generic5%
## **Demand & seasonality**
Weekly Amazon search volume, last 90 weeks — -21.4% search growth over the last 90 days.
13K8KHoliday '24Spike '25Holiday '25 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Feb, Mar, Apr, Dec · busiest ÷ quietest = 5.7×
[**Open Trend **](https://flapen.com/research/uk/grocery/parma-violets-sweets/trend)
## **Top parma violets sweets search terms**
- **parma violets**69K/yr-19.3%12.7% conv. - **purple sweets**21K/yr-14.2%1.6% conv. - **parma violets sweets**16K/yr-25.6%12.3% conv. - **parma violet**7K/yr-42.7%4.9% conv. - **parma violet sweets**6K/yr-21.5%7.3% conv. - **purple chocolate**4K/yr-40.0%0.0% conv. [**All search terms **](https://flapen.com/research/uk/grocery/parma-violets-sweets/search-terms)
## **Top parma violets sweets products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£9K20%£19K30%£28K40%£37K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Swizzels Original Parma Violets Sweets Bag- Floral Flavoured Vegan Sweets 130g Bag**Swizzels**£1.18**4.7★347 rev](https://www.amazon.co.uk/dp/B0BRQQSPF1) [2**Swizzels Giant Parma Violets Rolls 24 Pack (24 x 40g) Floral Flavour Retro Sweets with Classic Parma Violet Taste for Sharing Gifting & Celebrations**Swizzels**£6.20**4.8★2,401 rev](https://www.amazon.co.uk/dp/B0046D4ICS) [3**Original Parma Violets Retro Sweets Gift Jar By Berrymans Sweet Shop - Classic Sweets Traditional Taste.**Berrymans**£8.31**4.5★491 rev](https://www.amazon.co.uk/dp/B07S2VPM12) [4**Berrymans 50 Parma Violet Sweets 50 Pack Bulk Bag Assorted Sweet Pick and Mix for Parties Gifts and Sharing.**Berrymans**£6.96**4.6★107 rev](https://www.amazon.co.uk/dp/B0CVH3PBZF) [5**Parma Violets x50 Rolls**Swizzels**£5.12**4.7★2,308 rev](https://www.amazon.co.uk/dp/B0048AB458)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Berrymans 50 Parma Violet Sweets 50 Pack Bulk Bag Assorted Sweet Pick and Mix for Parties Gifts and Sharing.**Berrymans**£6.96**107 rev2y ago](https://www.amazon.co.uk/dp/B0CVH3PBZF) [**40 Original Parma Violet Sweets Bulk Bag Assorted Sweet Pick and Mix for Parties Gifts and Sharing Retro Old School Bag Fillers Haynesdiscounts Ltd**Generic**£7.70**13 rev2y ago](https://www.amazon.co.uk/dp/B0FZ74HCGS) [**Swizzels Original Parma Violets Sweets Bag- Floral Flavoured Vegan Sweets 130g Bag**Swizzels**£1.18**347 rev3y ago](https://www.amazon.co.uk/dp/B0BRQQSPF1) [**Original Parma Violets Retro Sweets Gift Jar By Berrymans Sweet Shop - Classic Sweets Traditional Taste.**Berrymans**£8.31**491 rev7y ago](https://www.amazon.co.uk/dp/B07S2VPM12) [**Original Parma Violets 405g Retro Sweets Gift Jar 23cm Sweet Shop Tub.**Generic**£9.83**5 rev7y ago](https://www.amazon.co.uk/dp/B0GNJ152L4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Original Parma Violets 405g Retro Sweets Gift Jar 23cm Sweet Shop Tub.**Generic**£9.83**4.2★**▲ 314%**](https://www.amazon.co.uk/dp/B0GNJ152L4) [**Giant Parma Violets 1 Pack**Swizzels**£0.37**4.6★**▲ 31%**](https://www.amazon.co.uk/dp/B004THM8Q4) [**40 Original Parma Violet Sweets Bulk Bag Assorted Sweet Pick and Mix for Parties Gifts and Sharing Retro Old School Bag Fillers Haynesdiscounts Ltd**Generic**£7.70**4.9★**▲ 26%**](https://www.amazon.co.uk/dp/B0FZ74HCGS) [**Swizzels Original Parma Violets Sweets Bag- Floral Flavoured Vegan Sweets 130g Bag**Swizzels**£1.18**4.7★**▲ 16%**](https://www.amazon.co.uk/dp/B0BRQQSPF1) [**Parma Violets x50 Rolls**Swizzels**£5.12**4.7★**▲ 12%**](https://www.amazon.co.uk/dp/B0048AB458)
**~~View all trending →~~**
## **What buyers say about parma violets sweets**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Sweetness**40%
*“addictive sweet”*
**Taste-Overall**17%
*“taste like they should”*
**Quality-Overall**9%
*“Excellent product”*
**Value For Money**8%
*“Great value for money”*
**Flavor**8%
*“Lovely flavour”*
**Advertised Vs Actual Product**5%
*“Just what my daughter wanted”*
**Gifting Purpose**3%
*“makes a nice little gift”*
**Size-Overall**2%
*“great size good jar”*
**Freshness**1%
*“Perfectly Portioned: The 50 individual packs keep the sweets fresh”*
**Vegan/Organic**1%
*“* ✅ Dietary Inclusive: Entirely vegan, gluten-free, and gelatine-free so everyone can enjoy them”*
### **What buyers complain about **
**Durability**20%
*“These didnt last very long”*
**Size-Overall**20%
*“Big bag”*
**Smell**4%
*“questioning my life choices every time I smell one”*
**Texture/Consistency-Overall**4%
*“texture must be good”*
**Allergies**3%
*“Cons:. * ❌ Allergy Warning: Packaged in a facility that handles nuts, which may limit suitability for some events”*
## **Common questions**
- **Is parma violets sweets profitable to sell on Amazon United Kingdom?**
- The niche generates £93K/yr across 9 tracked products. 90-day search growth is -21.4%. Flapen's verdict: Skip it (33/100).
- **How competitive is the parma violets sweets niche?**
- 3 brands and 36 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in parma violets sweets?**
- Top complaints mined from reviews: Durability, Size-Overall, Smell. The return rate is 0.0%.
- **When does demand for parma violets sweets peak?**
- Demand peaks in Jan–Feb–Mar–Apr–Dec; the busiest month runs 5.7× the quietest.
- **What does it cost to enter the parma violets sweets niche?**
- Listings span £0.37–£15.22; the average listing price is £6.77 (sweet spot $15–$100). The average incumbent carries 802 reviews — the moat a new listing must climb.
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