---
title: "Parma Violet Gin — £124K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/parma-violet-gin"
last_updated: "2026-07-31T20:14:24.285Z"
locale: en
meta:
description: "Niche score 40/100 · £124K/yr market · 70K searches/yr · £18.81 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · £124K/yr market · 70K searches/yr · £18.81 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Parma Violet Gin — £124K/yr Amazon UK Niche (2026) - Flapen"
---
# **parma violet gin**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 28Growth 28Conversion 85Competition 3Returns 98Price range 73Avg price 85Brand share 0Review moat 65Quality gap 19
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.4%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****£18.81**
avg listing price — sweet spot $15–$100
**Price range**
**Good****£11.03–£25.79**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****893.33**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****£124K**
£124K/yr · 70K searches
**Growth**
**Okay****+2.5%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****96%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, parma violet gin is a £124K/yr Amazon United Kingdom market (70K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 40/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **parma violet gin market data**
- **Units sold / yr**
- **5K–6K**
- avg 500–750/product
- **Revenue / yr**
- **£94K–£113K**
- units × avg price
- **Conversion rate**
- **9.4%**
- **Avg BSR**
- **#151**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **17%**
- **Out of stock**
- **12.5%**
- **Avg brand age**
- **79 months**
- **Avg seller age**
- **186 days**
## **Competition & brand share**
The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▼falling
**Sellers**
**15**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**96%**
Top 20: 100%
**Open market**
**0%**
- Whitley Neill62% - The Handmade Gin Company14% - Mrs Cuthbert's11% - Zymurgorium9% - Boe4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +2.5% search growth over the last 90 days.
8K6KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 5.5×
[**Open Trend **](https://flapen.com/research/uk/grocery/parma-violet-gin/trend)
## **Top parma violet gin search terms**
- **parma violet gin**39K/yr+0.4%7.8% conv. - **palma violet gin**11K/yr+30.7%7.3% conv. - **violet gin**8K/yr-0.3%6.0% conv. - **parma violets gin**9K/yr-14.0%5.0% conv. - **whitley neill parma violet gin**2K/yr-4.8%12.5% conv. [**All search terms **](https://flapen.com/research/uk/grocery/parma-violet-gin/search-terms)
## **Top parma violet gin products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%£25K40%£50K60%£74K80%£99K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 6 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Whitley Neill Parma Violet Gin 70cl**Whitley Neill**£21.07**4.8★325 rev](https://www.amazon.co.uk/dp/B0CC9BDGFD) [2**Mrs Cuthberts Parma Violet Cupcake British Gin Liqueur 50cl**Mrs Cuthbert's**£11.03**4.6★186 rev](https://www.amazon.co.uk/dp/B07K35BDPN) [3**Shimmering Parma Violet Handmade Gin Liqueur 70cl - Premium Craft Gin - 20% ABV**The Handmade Gin Company**£15.86**4.6★335 rev](https://www.amazon.co.uk/dp/B0888N9CJ9) [4**Zymurgorium Sweet Violet Gin 50cl**Zymurgorium**£16.26**4.8★2,619 rev](https://www.amazon.co.uk/dp/B01E5KDTZI) [5**Parma Violet Handmade Gin 70cl - Shimmering Premium Craft Gin - 40% ABV**The Handmade Gin Company**£22.84**4.6★99 rev](https://www.amazon.co.uk/dp/B08DVB1KMF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Whitley Neill Parma Violet Gin 70cl**Whitley Neill**£21.07**325 rev3y ago](https://www.amazon.co.uk/dp/B0CC9BDGFD) [**Parma Violet Handmade Gin 70cl - Shimmering Premium Craft Gin - 40% ABV**The Handmade Gin Company**£22.84**99 rev5y ago](https://www.amazon.co.uk/dp/B08DVB1KMF) [**Shimmering Parma Violet Handmade Gin Liqueur 70cl - Premium Craft Gin - 20% ABV**The Handmade Gin Company**£15.86**335 rev6y ago](https://www.amazon.co.uk/dp/B0888N9CJ9) [**Mrs Cuthberts Parma Violet Cupcake British Gin Liqueur 50cl**Mrs Cuthbert's**£11.03**186 rev7y ago](https://www.amazon.co.uk/dp/B07K35BDPN) [**Boë Violet Gin - Flavoured Gin - 70cl - 41.5% ABV**Boe**£25.79**1,796 rev9y ago](https://www.amazon.co.uk/dp/B06WGRKCHC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Whitley Neill Parma Violet Gin 70cl**Whitley Neill**£21.07**4.8★**▲ 19%**](https://www.amazon.co.uk/dp/B0CC9BDGFD) [**Mrs Cuthberts Parma Violet Cupcake British Gin Liqueur 50cl**Mrs Cuthbert's**£11.03**4.6★**— 3%**](https://www.amazon.co.uk/dp/B07K35BDPN) [**Boë Violet Gin - Flavoured Gin - 70cl - 41.5% ABV**Boe**£25.79**4.8★**— 7%**](https://www.amazon.co.uk/dp/B06WGRKCHC) [**Shimmering Parma Violet Handmade Gin Liqueur 70cl - Premium Craft Gin - 20% ABV**The Handmade Gin Company**£15.86**4.6★**▼ 21%**](https://www.amazon.co.uk/dp/B0888N9CJ9) [**Zymurgorium Sweet Violet Gin 50cl**Zymurgorium**£16.26**4.8★**▼ 33%**](https://www.amazon.co.uk/dp/B01E5KDTZI)
**~~View all trending →~~**
## **What buyers say about parma violet gin**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**18%
*“good parma violets taste”*
**Alcohol Flavor**16%
*“I will still drink it as it is quite pleasant”*
**Value For Money**15%
*“Well worth the purchase”*
**Quality-Overall**15%
*“Amazing quality”*
**Flavor**14%
*“Excellent flavour and very good, safe service for delivery, Excellent flavour and very good, safe service for delivery,”*
**Gifting Purpose**12%
*“Great gift”*
**Advertised Vs Actual Product**3%
*“but otherwise the same as pictured”*
**Sweetness**2%
*“If you like Parma violet sweets You will like this, beautiful Aroma and favours”*
**Color**2%
*“Great colour”*
**Smell**1%
*“Smells amazing”*
### **What buyers complain about **
**Color**33%
*“not purple so either this is the wrong one or it's a new recipe it's ok”*
**Taste-Overall**28%
*“Drank far too quickly and required more, tastes better with Lemonade”*
**Flavor**28%
*“just not as strong a flavour”*
## **Common questions**
- **Is parma violet gin profitable to sell on Amazon United Kingdom?**
- The niche generates £124K/yr across 6 tracked products. 90-day search growth is +2.5%. Flapen's verdict: Skip it (40/100).
- **How competitive is the parma violet gin niche?**
- 5 brands and 15 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in parma violet gin?**
- Top complaints mined from reviews: Color, Taste-Overall, Flavor. The return rate is 0.5%.
- **When does demand for parma violet gin peak?**
- Demand peaks in Nov–Dec; the busiest month runs 5.5× the quietest.
- **What does it cost to enter the parma violet gin niche?**
- Listings span £11.03–£25.79; the average listing price is £18.81 (sweet spot $15–$100). The average incumbent carries 893 reviews — the moat a new listing must climb.
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