---
title: "Paprika — £138K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/paprika"
last_updated: "2026-07-31T19:20:59.834Z"
locale: en
meta:
description: "Niche score 47/100 · £138K/yr market · 168K searches/yr · £3.89 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · £138K/yr market · 168K searches/yr · £3.89 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Paprika — £138K/yr Amazon UK Niche (2026) - Flapen"
---
# **paprika**
**Skip it**
Prices mostly outside the sweet spot ($0.42–$9.53) — this niche doesn't clear our bar today.
Market size 30Growth 19Conversion 100Competition 58Returns 100Price range 0Avg price 11Brand share 43Review moat 82Quality gap 21
**Conversion**
**Incredible****21.1%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****364.08**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****50%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****79%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****£138K**
£138K/yr · 168K searches
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-11.4%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£3.89**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£0.42–£9.53**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, paprika is a £138K/yr Amazon United Kingdom market (168K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Jan. Verdict: Skip it — 47/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **paprika market data**
- **Units sold / yr**
- **30K–40K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **£117K–£156K**
- units × avg price
- **Conversion rate**
- **21.1%**
- **Avg BSR**
- **#56**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **36%**
- **Out of stock**
- **3.5%**
- **Avg brand age**
- **80 months**
- **Avg seller age**
- **174 days**
## **Competition & brand share**
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▲rising
**Sellers**
**76**
**Top-5 brand share**
**79%**
Top 20: 100%
**Top-5 click share**
**50%**
Top 20: 96%
**Open market**
**15%**
- Schwartz26% - Morrisons25% - Old India12% - Rajah10% - La Chinata6% - indus6% - Open — no brand owns it (8 brands, 15%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -11.4% search growth over the last 90 days.
4K3KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/uk/grocery/paprika/trend)
## **Top paprika products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£6K8%£11K12%£17K16%£22K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Morrisons Paprika 45g**Morrisons**£1.19**4.6★459 rev](https://www.amazon.co.uk/dp/B01BMA35YY) [2**Schwartz Paprika 40g**Schwartz**£1.96**4.6★462 rev](https://www.amazon.co.uk/dp/B0151I1GFI) [3**Rajah Spices Ground Paprika Powder 1kg**Rajah**£7.10**4.8★852 rev](https://www.amazon.co.uk/dp/B009LK1F6I) [4**Schwartz Paprika Powder Rich and Earthy Spice for Goulash Ready to Use 424.9g**Schwartz**£5.89**4.7★647 rev](https://www.amazon.co.uk/dp/B003K11AZ0) [5**Morrisons Smoked Paprika 40g**Morrisons**£1.19**4.6★198 rev](https://www.amazon.co.uk/dp/B0CFVJNZCM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Indus Paprika Powder 100g**indus**£1.04**0 rev4mo ago](https://www.amazon.co.uk/dp/B0GQBVRV4H) [**Spices2Go Premium Paprika Powder - Sweet & Hot Spices For Cooking 100% Pure Paprika Seasoning Long Shelf Life GMO-Free Vegan Made In Britain Certified (100G)**SPICES2GO.CO.UK**£2.93**42 rev7mo ago](https://www.amazon.co.uk/dp/B0G9XP73G8) [**Morrisons Smoked Paprika 95g**Morrisons**£1.92**59 rev1y ago](https://www.amazon.co.uk/dp/B0DG93JXDV) [**LalolaGourmet - Smoked Paprika Powder - Sweet & Hot -Set 2 x 70g Tins with Dispensing Lid - Premiun Quality from La Vera D.P.O. -Authentic Spanish Taste**LalolaGourmet**£8.62**85 rev2y ago](https://www.amazon.co.uk/dp/B0CZB1RHCJ) [**Morrisons Smoked Paprika 40g**Morrisons**£1.19**198 rev2y ago](https://www.amazon.co.uk/dp/B0CFVJNZCM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Indus Paprika Powder 100g**indus**£1.04**0.0★**▲ 154%**](https://www.amazon.co.uk/dp/B0GQBVRV4H) [**Spices2Go Premium Paprika Powder - Sweet & Hot Spices For Cooking 100% Pure Paprika Seasoning Long Shelf Life GMO-Free Vegan Made In Britain Certified (100G)**SPICES2GO.CO.UK**£2.93**4.8★**▲ 153%**](https://www.amazon.co.uk/dp/B0G9XP73G8) [**Smoked Paprika (200g/7.05oz) | Paprika Smoked Powder | Premium Quality | 100% Natural | Authentic | No Additives**The Worldwide Mint**£5.01**4.6★**▲ 128%**](https://www.amazon.co.uk/dp/B0C74P6RLP) [**Prymat Ground Sweet Paprika Seasoning 20g**Prymat**£0.42**4.8★**▲ 69%**](https://www.amazon.co.uk/dp/B00IOQUXEA) [**Indus Paprika Powder 300g**indus**£1.81**4.9★**▲ 60%**](https://www.amazon.co.uk/dp/B0C9V88V8B)
**~~View all trending →~~**
## **What buyers say about paprika**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**19%
*“The quality is consistent”*
**Flavor**15%
*“the flavour is strong”*
**Taste-Overall**12%
*“The cooked taste is good”*
**Spiciness**11%
*“Spicy”*
**Value For Money**10%
*“low price”*
**Smell**8%
*“aromatic smell”*
**Sweetness**5%
*“Theres a nice balance between sweet”*
**Color**5%
*“vibrant colour”*
**Cooking Instructions**3%
*“so allow time in cooking to mellow out”*
**Freshness**2%
*“Very fresh”*
### **What buyers complain about **
**Allergies**8%
*“Don't buy if you have allergens”*
**Flavor**8%
*“No real flavour”*
**Value For Money**7%
*“At £40/kg it isn't great value for money”*
**Smell**6%
*“Intense smell that made me sneeze”*
**Spiciness**4%
*“this doesn't have the smoked paprika or spicy paprika flavour”*
**Advertised Vs Actual Product**4%
*“don't like the confusing claims”*
**Quality-Overall**4%
*“Not the same quality as before”*
**Taste-Overall**3%
*“slightly rough in taste”*
**Natural Ingredients**1%
*“it's unusual to find a completely natural paprika powder”*
**Moist/Dry**1%
*“Paprika powder is dried”*
## **Common questions**
- **Is paprika profitable to sell on Amazon United Kingdom?**
- The niche generates £138K/yr across 25 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -11.4%. Flapen's verdict: Skip it (47/100).
- **How competitive is the paprika niche?**
- 14 brands and 76 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 79% of demand.
- **What do buyers complain about in paprika?**
- Top complaints mined from reviews: Allergies, Flavor, Value For Money. The return rate is 0.0%.
- **When does demand for paprika peak?**
- Demand peaks in Jan; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the paprika niche?**
- Listings span £0.42–£9.53; the average listing price is £3.89 (sweet spot $15–$100). The average incumbent carries 364 reviews — the moat a new listing must climb.
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