---
title: "Paper Towel Roll — £1.0M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/paper-towel-roll"
last_updated: "2026-07-31T20:19:01.510Z"
locale: en
meta:
description: "Niche score 45/100 · £1.0M/yr market · 623K searches/yr · £8.79 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · £1.0M/yr market · 623K searches/yr · £8.79 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Paper Towel Roll — £1.0M/yr Amazon UK Niche (2026) - Flapen"
---
# **paper towel roll**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 78Growth 19Conversion 99Competition 38Returns 100Price range 14Avg price 24Brand share 0Review moat 20Quality gap 20
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****19.0%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Great****£1.0M**
£1.0M/yr · 623K searches
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Bad****£8.79**
avg listing price — sweet spot $15–$100
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****13,674.05**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-12.7%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£2.30–£17.11**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, paper towel roll is a £1.0M/yr Amazon United Kingdom market (623K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 45/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **paper towel roll market data**
- **Units sold / yr**
- **100K–125K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **£879K–£1.1M**
- units × avg price
- **Conversion rate**
- **19.0%**
- **Avg BSR**
- **#42**
- **Page quality**
- **0%**
- **Prime**
- **79%**
- **Sponsored**
- **68%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **58 months**
- **Avg seller age**
- **171 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**4 **▼falling
**Sellers**
**111**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 100%
**Open market**
**0%**
- Regina63% - PLENTY29% - UINCLU6% - by Amazon2% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 37 weeks — -12.7% search growth over the last 90 days.
15K10KSpike '26Nov '25Dec '25Feb '26Mar '26Apr '26Jun '26
[**Open Trend **](https://flapen.com/research/uk/grocery/paper-towel-roll/trend)
## **Top paper towel roll search terms**
- **regina blitz kitchen rolls**129K/yr-14.7%16.5% conv. - **plenty kitchen roll**61K/yr+99.3%16.4% conv. - **blitz kitchen roll**70K/yr-6.6%18.3% conv. - **regina blitz**48K/yr+28.4%13.2% conv. - **blitz**64K/yr-12.8%6.7% conv. - **regina**39K/yr-10.8%7.8% conv. - **plenty**37K/yr+3.6%13.8% conv. - **regina kitchen roll**33K/yr-33.8%13.1% conv. - **kitchen roll regina**13K/yr-3.1%14.9% conv. - **plenty kitchen towel**74K/yr-89.7%16.2% conv. [**All search terms **](https://flapen.com/research/uk/grocery/paper-towel-roll/search-terms)
## **Top paper towel roll products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£52K10%£104K15%£156K20%£208K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Regina Blitz 12 Rolls of Household Towel 3-Ply**Regina**£15.62**4.8★47,328 rev](https://www.amazon.co.uk/dp/B07T2SBZV8) [2**Plenty Kitchen Roll 6 Rolls 2-Ply Tissue**PLENTY**£6.35**4.7★12,383 rev](https://www.amazon.co.uk/dp/B0FHBLML5L) [3**Regina Blitz 8 Rolls of Household Towel 3-Ply**Regina**£10.82**4.8★47,328 rev](https://www.amazon.co.uk/dp/B01JS6YLQK) [4**Regina Blitz Plus 8 Rolls of Household Towel 3-Ply**Regina**£13.04**4.8★696 rev](https://www.amazon.co.uk/dp/B0DBQJYQKG) [5**Regina Blitz Giant 1 Roll of Household Towel 3-Ply**Regina**£3.47**4.7★498 rev](https://www.amazon.co.uk/dp/B0CC5RNF58)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Plenty Kitchen Roll 6 Rolls 2-Ply Tissue**PLENTY**£6.35**12,383 rev1y ago](https://www.amazon.co.uk/dp/B0FHBLML5L) [**Regina Absorb Plus 8 Rolls of Kitchen Towel 2-Ply**Regina**£10.91**121 rev1y ago](https://www.amazon.co.uk/dp/B0FF5882TR) [**Plenty Original Kitchen Roll 12 Rolls Kitchen Towel Kitchen Tissue**PLENTY**£13.21**484 rev1y ago](https://www.amazon.co.uk/dp/B0D7RZ3KC3) [**Plenty Max Kitchen Roll 12 Rolls Kitchen Towel Kitchen Tissue**PLENTY**£14.95**298 rev1y ago](https://www.amazon.co.uk/dp/B0DT1C57CP) [**Regina Blitz Plus 8 Rolls of Household Towel 3-Ply**Regina**£13.04**696 rev1y ago](https://www.amazon.co.uk/dp/B0DBQJYQKG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Regina Absorb Plus 8 Rolls of Kitchen Towel 2-Ply**Regina**£10.91**4.6★**▲ 81%**](https://www.amazon.co.uk/dp/B0FF5882TR) [**Regina Blitz Giant 1 Roll of Household Towel 3-Ply**Regina**£3.47**4.7★**▲ 37%**](https://www.amazon.co.uk/dp/B0CC5RNF58) [**Plenty Kitchen Roll 6 Rolls 2-Ply Tissue**PLENTY**£6.35**4.7★**▲ 33%**](https://www.amazon.co.uk/dp/B0FHBLML5L) [**Plenty White Kitchen Roll 4 rolls (Pack of 1)**PLENTY**£6.40**4.7★**▲ 30%**](https://www.amazon.co.uk/dp/B073VT4XTL) [**Regina Blitz 12 Rolls of Household Towel 3-Ply**Regina**£15.62**4.8★**▲ 19%**](https://www.amazon.co.uk/dp/B07T2SBZV8)
**~~View all trending →~~**
## **What buyers say about paper towel roll**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**31%
*“Amazing value”*
**Quality-Overall**24%
*“Brilliant quality”*
**Absorbency**9%
*“Absorbent enough”*
**Thickness**5%
*“these sheets are incredibly thick”*
**Advertised Vs Actual Product**4%
*“As described”*
**Ease Of Cleaning**3%
*“great for cleaning”*
**Durability**3%
*“theyve held up well for normal household use”*
**Strength**3%
*“Very powerful”*
**Size-Overall**2%
*“Nice and big”*
**Ease Of Use**2%
*“Ease of use”*
### **What buyers complain about **
**Size-Overall**18%
*“Small in size”*
**Thickness**15%
*“THINNER THAN I EXPECTED”*
**Quality-Overall**15%
*“Reduced quality”*
**Value For Money**10%
*“Expensive”*
**Absorbency**7%
*“aren't as absorbent”*
**Advertised Vs Actual Product**3%
*“so its deceiving”*
**Leak-Proof**2%
*“the contents spilled out”*
**Smell**2%
*“Awful and stinks”*
**Durability**2%
*“Ran out quick”*
**Strength**2%
*“These are so flimsy”*
### **Top return reasons **
**Quality-Overall**20%
**Value For Money**13%
**Thin**9%
**Size-Overall**8%
**Advertised Vs Actual Product**8%
**Leak-Proof**8%
**Thickness**7%
**Smell**6%
**Moist/Dry**5%
**Contamination**2%
## **Common questions**
- **Is paper towel roll profitable to sell on Amazon United Kingdom?**
- The niche generates £1.0M/yr across 19 tracked products. 90-day search growth is -12.7%. Flapen's verdict: Skip it (45/100).
- **How competitive is the paper towel roll niche?**
- 4 brands and 111 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in paper towel roll?**
- Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 0.1%.
- **What does it cost to enter the paper towel roll niche?**
- Listings span £2.30–£17.11; the average listing price is £8.79 (sweet spot $15–$100). The average incumbent carries 13,674 reviews — the moat a new listing must climb.
## **Related niches in Grocery**
- 69 [**garden broom**](https://flapen.com/research/uk/grocery/garden-broom)£911K/yr+38.0%**Launch it**- 69 [**electrolytes sachets**](https://flapen.com/research/uk/grocery/electrolytes-sachets)£1.6M/yr+45.8%**Launch it**- 69 [**spider repellent plug in**](https://flapen.com/research/uk/grocery/spider-repellent-plug-in)£109K/yr+71.2%**Worth a look**- 69 [**ice cream tubs**](https://flapen.com/research/uk/grocery/ice-cream-tubs)£167K/yr+150.5%**Worth a look**- 70 [**alcohol free beer**](https://flapen.com/research/uk/grocery/alcohol-free-beer)£514K/yr+32.4%**Worth a look**- 70 [**ice cream cones**](https://flapen.com/research/uk/grocery/ice-cream-cones)£135K/yr+176.7%**Worth a look**[**All Grocery niches **](https://flapen.com/research/uk/grocery)