---
title: "Paneer — £31K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/paneer"
last_updated: "2026-08-01T21:57:22.489Z"
locale: en
meta:
description: "Niche score 36/100 · £31K/yr market · 78K searches/yr · £1.96 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · £31K/yr market · 78K searches/yr · £1.96 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Paneer — £31K/yr Amazon UK Niche (2026) - Flapen"
---
# **paneer**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 8Growth 29Conversion 100Competition 0Returns 100Price range 0Avg price 5Brand share 0Review moat 89Quality gap 62
**Conversion**
**Incredible****20.4%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****210.4**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+3.2%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£31K**
£31K/yr · 78K searches
**Avg price**
**Bad****£1.96**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£1.74–£2.20**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, paneer is a £31K/yr Amazon United Kingdom market (78K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 36/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **paneer market data**
- **Units sold / yr**
- **30K–40K**
- avg 4,000–5,000/product
- **Revenue / yr**
- **£59K–£78K**
- units × avg price
- **Conversion rate**
- **20.4%**
- **Avg BSR**
- **#1**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **0%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **56 months**
- **Avg seller age**
- **202 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **—flat
**Sellers**
**6**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Apetina44% - by Amazon24% - Morrisons22% - Generic10%
## **Demand & seasonality**
Weekly Amazon search volume, last 86 weeks — +3.2% search growth over the last 90 days.
2K1KSpike '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/uk/grocery/paneer/trend)
## **Top paneer search terms**
- **paneer**65K/yr-4.0%21.5% conv. - **low fat paneer**5K/yr+115.3%0.7% conv. - **apetina paneer**3K/yr+34.2%14.4% conv. - **paneer cheese**3K/yr-15.2%5.3% conv. - **panner**2K/yr+5.7%7.7% conv. [**All search terms **](https://flapen.com/research/uk/grocery/paneer/search-terms)
## **Top paneer products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£3K20%£6K30%£9K40%£12K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 5 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**by Amazon Paneer 200g**by Amazon**£1.74**4.4★172 rev](https://www.amazon.co.uk/dp/B0C8NJQY7R) [2**Apetina Original Paneer Cheese 225g**Apetina**£2.05**4.5★210 rev](https://www.amazon.co.uk/dp/B007FPRDPI) [3**Morrisons Paneer 200g**Morrisons**£1.85**4.4★161 rev](https://www.amazon.co.uk/dp/B0D66W7TTP) [4**Apetina Original Paneer Cheese 225g**Apetina**£1.97**4.4★430 rev](https://www.amazon.co.uk/dp/B01GCQ5M8U) [5**Lancashire Farm Paneer 226g**Generic**£2.20**4.2★79 rev](https://www.amazon.co.uk/dp/B0D79DFC1P)
### **Newest**
by launch date
[**Lancashire Farm Paneer 226g**Generic**£2.20**79 rev2y ago](https://www.amazon.co.uk/dp/B0D79DFC1P) [**Morrisons Paneer 200g**Morrisons**£1.85**161 rev2y ago](https://www.amazon.co.uk/dp/B0D66W7TTP) [**by Amazon Paneer 200g**by Amazon**£1.74**172 rev3y ago](https://www.amazon.co.uk/dp/B0C8NJQY7R) [**Apetina Original Paneer Cheese 225g**Apetina**£1.97**430 rev10y ago](https://www.amazon.co.uk/dp/B01GCQ5M8U) [**Apetina Original Paneer Cheese 225g**Apetina**£2.05**210 rev12y ago](https://www.amazon.co.uk/dp/B007FPRDPI)
### **Trending**
90-day click momentum
[**Lancashire Farm Paneer 226g**Generic**£2.20**4.2★**▲ 14%**](https://www.amazon.co.uk/dp/B0D79DFC1P) [**Apetina Original Paneer Cheese 225g**Apetina**£2.05**4.5★**— 9%**](https://www.amazon.co.uk/dp/B007FPRDPI) [**Apetina Original Paneer Cheese 225g**Apetina**£1.97**4.4★**— 8%**](https://www.amazon.co.uk/dp/B01GCQ5M8U) [**by Amazon Paneer 200g**by Amazon**£1.74**4.4★**— 1%**](https://www.amazon.co.uk/dp/B0C8NJQY7R) [**Morrisons Paneer 200g**Morrisons**£1.85**4.4★**▼ 17%**](https://www.amazon.co.uk/dp/B0D66W7TTP)
## **What buyers say about paneer**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**67%
*“Good quality”*
**Taste-Overall**33%
*“Best taste delicious”*
### **What buyers complain about **
**Hard Feel**75%
*“not soft”*
**Taste-Overall**25%
*“Taste like paneer”*
## **Common questions**
- **Is paneer profitable to sell on Amazon United Kingdom?**
- The niche generates £31K/yr across 5 tracked products. 90-day search growth is +3.2%. Flapen's verdict: Skip it (36/100).
- **How competitive is the paneer niche?**
- 4 brands and 6 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in paneer?**
- Top complaints mined from reviews: Hard Feel, Taste-Overall. The return rate is 0.0%.
- **When does demand for paneer peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the paneer niche?**
- Listings span £1.74–£2.20; the average listing price is £1.96 (sweet spot $15–$100). The average incumbent carries 210 reviews — the moat a new listing must climb.
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