---
title: "Pancake Mix — £136K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/pancake-mix"
last_updated: "2026-07-31T19:22:11.362Z"
locale: en
meta:
description: "Niche score 51/100 · £136K/yr market · 132K searches/yr · £9.30 avg price. Soft demand (-61.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · £136K/yr market · 132K searches/yr · £9.30 avg price. Soft demand (-61.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Pancake Mix — £136K/yr Amazon UK Niche (2026) - Flapen"
---
# **pancake mix**
**Worth a look**
Shows low returns (0.0%), but soft demand (-61.7% this quarter) keeps it on the watch list.
Market size 30Growth 0Conversion 91Competition 54Returns 100Price range 48Avg price 28Brand share 78Review moat 67Quality gap 47
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.1%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Great****57%**
top-5 brand share — no brand owns this niche
**Review moat**
**Good****826.54**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****53%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****£1.18–£27.79**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****£136K**
£136K/yr · 132K searches
**Avg price**
**Okay****£9.30**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-61.7%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, pancake mix is a £136K/yr Amazon United Kingdom market (132K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Feb–Mar. Verdict: Worth a look — 51/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pancake mix market data**
- **Units sold / yr**
- **13K–15K**
- avg 250–500/product
- **Revenue / yr**
- **£116K–£140K**
- units × avg price
- **Conversion rate**
- **11.1%**
- **Avg BSR**
- **#44**
- **Page quality**
- **0%**
- **Prime**
- **89%**
- **Sponsored**
- **43%**
- **Out of stock**
- **3.6%**
- **Avg brand age**
- **64 months**
- **Avg seller age**
- **179 days**
## **Competition & brand share**
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**17 **▲rising
**Sellers**
**73**
**Top-5 brand share**
**57%**
Top 20: 95%
**Top-5 click share**
**53%**
Top 20: 92%
**Open market**
**38%**
- Krusteaz16% - Bisquick14% - Bob's Red Mill13% - mallx7% - Morrisons6% - Dr. Oetker6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -61.7% search growth over the last 90 days.
18K13KSpike '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb, Mar · busiest ÷ quietest = 4.0×
[**Open Trend **](https://flapen.com/research/uk/grocery/pancake-mix/trend)
## **Top pancake mix search terms**
- **pancake mix**102K/yr-64.6%8.3% conv. - **american pancake mix**13K/yr-53.2%6.2% conv. - **bisquick**9K/yr-29.5%8.6% conv. - **bisquick pancake mix**4K/yr-58.0%12.0% conv. - **buttermilk pancake mix**3K/yr-45.8%8.4% conv. [**All search terms **](https://flapen.com/research/uk/grocery/pancake-mix/search-terms)
## **Top pancake mix products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£5K8%£11K12%£16K16%£22K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Krusteaz Buttermilk Complete Pancake Mix Just Add Water Reseal Pouch 4.53kg**Krusteaz**£14.12**4.9★17 rev](https://www.amazon.co.uk/dp/B0GR19QK58) [2**Betty Crocker Bisquick Original Pancake and Baking Mix 1.13kg**Bisquick**£7.91**4.5★5,241 rev](https://www.amazon.co.uk/dp/B000PL2W3W) [3**Bobs Red Mill Signature Buttermilk Pancake Mix 567g - Just Add Water Makes 32-40 Pancakes per Bag**Bob's Red Mill**£7.55**4.6★216 rev](https://www.amazon.co.uk/dp/B0D5JXMKV3) [4**Krusteaz Buttermilk Complete Pancake Mix Just Add Water 4.53kg Reusable Pouch**mallx**£14.81**4.7★244 rev](https://www.amazon.co.uk/dp/B07XTP5YTS) [5**Dr. Oetker American Style Pancake Mix 170g**Dr. Oetker**£1.40**4.5★52 rev](https://www.amazon.co.uk/dp/B0DP6W8FM7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Krusteaz Buttermilk Complete Pancake Mix Just Add Water Reseal Pouch 4.53kg**Krusteaz**£14.12**17 rev4mo ago](https://www.amazon.co.uk/dp/B0GR19QK58) [**Slurrp Farm No Refined Flour Classic Pancake Mix | Instant Breakfast Mix made with Oats and Jowar | 100% Vegetarian Eggless Healthy Breakfast for Kids & Adults**Slurrp Farm**£4.78**1,958 rev1y ago](https://www.amazon.co.uk/dp/B0985PRNKB) [**Pancake Mix Bundle with Pancake Shaker 155g x3 and Intrinsic Treats Shopping List Card (Makes a Total of 18 Pancakes)**Intrinsic Treats**£10.12**3 rev1y ago](https://www.amazon.co.uk/dp/B0F27YZNKW) [**Dr. Oetker American Style Pancake Mix 170g**Dr. Oetker**£1.40**52 rev1y ago](https://www.amazon.co.uk/dp/B0DP6W8FM7) [**Pancake Shaker (155g 2-Pack) Quick & Convenient Pancake Mix for Fluffy Breakfasts**Blue Nile Foods**£9.48**6 rev1y ago](https://www.amazon.co.uk/dp/B0DNN3L4BH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Krusteaz Buttermilk Complete Pancake Mix Just Add Water Reseal Pouch 4.53kg**Krusteaz**£14.12**4.9★**▲ 358%**](https://www.amazon.co.uk/dp/B0GR19QK58) [**Pancake Shaker (155g 2-Pack) Quick & Convenient Pancake Mix for Fluffy Breakfasts**Blue Nile Foods**£9.48**4.6★**▲ 90%**](https://www.amazon.co.uk/dp/B0DNN3L4BH) [**Aunt Jemima Original Pancake-Waffle Mix - 907g**--**£9.13**4.5★**▲ 85%**](https://www.amazon.co.uk/dp/B00LQKUE1I) [**Betty Crocker Bisquick Original Pancake & Baking Mix 567g (20oz) - American Import**Bisquick**£6.85**4.2★**▲ 58%**](https://www.amazon.co.uk/dp/B017XKJ1GS) [**Morrisons American Pancake Mix 200g**Morrisons**£1.18**4.4★**▲ 39%**](https://www.amazon.co.uk/dp/B0BKLGFCQB)
**~~View all trending →~~**
## **What buyers say about pancake mix**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**26%
*“the taste is yummy”*
**Baking**22%
*“Decent pancakes”*
**Ease Of Use**11%
*“it is so convenient”*
**Quality-Overall**8%
*“Good quality”*
**Blend/Ratio**6%
*“Very nice mix”*
**Value For Money**5%
*“worth it”*
**Flavor**4%
*“Great flavour”*
**Advertised Vs Actual Product**4%
*“As described”*
**Health Benefits-Overall**3%
*“this is a healthy breakfast”*
**Nutritional Content**2%
*“Great. gluten free”*
### **What buyers complain about **
**Taste-Overall**33%
*“also had an odd aftertaste”*
**Blend/Ratio**13%
*“I was disappointed with the pancake mix”*
**Value For Money**10%
*“very expensive”*
**Ingredients-Overall**7%
*“The original version did not include this ingredient”*
**Flavor**7%
*“these are pretty dense, overly sweet and not particularly flavourful”*
**Stale/Rotten/Spoiled**3%
*“Absolutely vile”*
**Sweetness**3%
*“overly sweet”*
**Dilute/Watery**3%
*“All it really needs is water”*
**Nutritional Content**2%
*“you cannot buy a gluten free product”*
## **Common questions**
- **Is pancake mix profitable to sell on Amazon United Kingdom?**
- The niche generates £136K/yr across 28 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -61.7%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the pancake mix niche?**
- 17 brands and 73 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 57% of demand.
- **What do buyers complain about in pancake mix?**
- Top complaints mined from reviews: Taste-Overall, Blend/Ratio, Value For Money. The return rate is 0.0%.
- **When does demand for pancake mix peak?**
- Demand peaks in Feb–Mar; the busiest month runs 4.0× the quietest.
- **What does it cost to enter the pancake mix niche?**
- Listings span £1.18–£27.79; the average listing price is £9.30 (sweet spot $15–$100). The average incumbent carries 827 reviews — the moat a new listing must climb.
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