---
title: "Paella Rice — £57K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/paella-rice"
last_updated: "2026-07-31T19:28:16.252Z"
locale: en
meta:
description: "Niche score 45/100 · £57K/yr market · 42K searches/yr · £8.33 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · £57K/yr market · 42K searches/yr · £8.33 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Paella Rice — £57K/yr Amazon UK Niche (2026) - Flapen"
---
# **paella rice**
**Skip it**
A small market ($57K/yr) — this niche doesn't clear our bar today.
Market size 14Growth 63Conversion 98Competition 19Returns 100Price range 38Avg price 23Brand share 21Review moat 68Quality gap 24
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****16.1%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****797.82**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Good****+40.3%**
90-day search growth — must beat 0% to launch
**Price range**
**Okay****£1.08–£23.44**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****£8.33**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
**Competition**
**Bad****77%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****£57K**
£57K/yr · 42K searches
According to Flapen's Amazon United Kingdom niche tracking, paella rice is a £57K/yr Amazon United Kingdom market (42K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Aug. Verdict: Skip it — 45/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **paella rice market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **£50K–£67K**
- units × avg price
- **Conversion rate**
- **16.1%**
- **Avg BSR**
- **#129**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **64%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **86 months**
- **Avg seller age**
- **210 days**
## **Competition & brand share**
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▼falling
**Sellers**
**20**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**77%**
Top 20: 100%
**Open market**
**5%**
- Alises39% - Morrisons24% - THE BLACK HOOF16% - by Amazon8% - Calasparra5% - Schwartz3% - Open — no brand owns it (2 brands, 5%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +40.3% search growth over the last 90 days.
2K1KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/uk/grocery/paella-rice/trend)
## **Top paella rice products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£6K20%£11K30%£17K40%£23K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Alises - 1 Kg Paella Rice Bahia D.O. Valencia - Arroz Bahia Spanish Premium Rice for Paella**Alises**£8.57**4.7★1,025 rev](https://www.amazon.co.uk/dp/B08BMQPJD7) [2**Morrisons Paella Rice 500g**Morrisons**£2.10**4.6★279 rev](https://www.amazon.co.uk/dp/B079RMGMH6) [3**Spanish Bomba Rice D.O. Valencia by The Black Hoof**THE BLACK HOOF**£12.25**4.6★1,016 rev](https://www.amazon.co.uk/dp/B08NF8QCGZ) [4**by Amazon Arborio Risotto Rice 500g**by Amazon**£1.68**4.6★640 rev](https://www.amazon.co.uk/dp/B096LH2RC2) [5**Spanish Bahia Paella Rice D.O. Valencia by The Black Hoof**THE BLACK HOOF**£8.48**4.6★455 rev](https://www.amazon.co.uk/dp/B0C49KBST3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Spanish Bahia Paella Rice D.O. Valencia by The Black Hoof**THE BLACK HOOF**£8.48**455 rev3y ago](https://www.amazon.co.uk/dp/B0C49KBST3) [**by Amazon Arborio Risotto Rice 500g**by Amazon**£1.68**640 rev3y ago](https://www.amazon.co.uk/dp/B096LH2RC2) [**Spanish Bomba Rice D.O. Valencia by The Black Hoof**THE BLACK HOOF**£12.25**1,016 rev5y ago](https://www.amazon.co.uk/dp/B08NF8QCGZ) [**Alises-2 Kg Paella Rice Bahia D.O. Valencia - Arroz Bahia Spanish Premium Rice for Paella**Alises**£14.43**1,025 rev6y ago](https://www.amazon.co.uk/dp/B08DDCG1FP) [**Alises - 1 Kg Paella Rice Bahia D.O. Valencia - Arroz Bahia Spanish Premium Rice for Paella**Alises**£8.57**1,025 rev6y ago](https://www.amazon.co.uk/dp/B08BMQPJD7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Alises - 1 Kg Paella Rice Bomba - Spanish Premium White Rice - Arroz redondo bomba**Alises**£11.98**4.7★**▲ 92%**](https://www.amazon.co.uk/dp/B08BN1NVZX) [**Carmencita Paella Seasoning Mix - Traditional Spanish Rice Spices Blend for Paella & Rice Dishes A Blend of Saffron Garlic Paprika Pepper Salt and Cloves - 5 Sachets 30 Servings**Carmencita**£4.11**4.6★**▲ 32%**](https://www.amazon.co.uk/dp/B002K8VFE0) [**by Amazon Arborio Risotto Rice 500g**by Amazon**£1.68**4.6★**— 9%**](https://www.amazon.co.uk/dp/B096LH2RC2) [**Spanish Bahia Paella Rice D.O. Valencia by The Black Hoof**THE BLACK HOOF**£8.48**4.6★**— 8%**](https://www.amazon.co.uk/dp/B0C49KBST3) [**Alises-2 Kg Paella Rice Bahia D.O. Valencia - Arroz Bahia Spanish Premium Rice for Paella**Alises**£14.43**4.7★**— 7%**](https://www.amazon.co.uk/dp/B08DDCG1FP)
**~~View all trending →~~**
## **What buyers say about paella rice**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**31%
*“Delicious”*
**Baking**13%
*“Great for risotto”*
**Value For Money**12%
*“Really good value for money Light weight ey”*
**Quality-Overall**10%
*“Great quality”*
**Flavor**5%
*“the Bomba added something more; good structure and great flavour from the absorbed stock and saffron”*
**Texture/Consistency-Overall**5%
*“Good texture”*
**Absorbency**4%
*“absorbs well”*
**Crispiness**4%
*“Lovely creamy risottos with this rice”*
**Ingredients-Overall**4%
*“Excellent rice & good value- definitely recommend”*
**Cooking Instructions**3%
*“makes risotto just fine”*
### **What buyers complain about **
**Value For Money**25%
*“Just very expensive”*
**Weight Heavy**8%
*“Underweight also”*
**Advertised Vs Actual Product**8%
*“Rubbish not as picture shows”*
**Cooking Instructions**6%
*“The cooking time will vary for different recipes”*
**Absorbency**6%
*“It does not absorb liquids well”*
**Quality-Overall**6%
*“frankly its not that good”*
## **Common questions**
- **Is paella rice profitable to sell on Amazon United Kingdom?**
- The niche generates £57K/yr across 11 tracked products. 90-day search growth is +40.3%. Flapen's verdict: Skip it (45/100).
- **How competitive is the paella rice niche?**
- 8 brands and 20 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in paella rice?**
- Top complaints mined from reviews: Value For Money, Weight Heavy, Advertised Vs Actual Product. The return rate is 0.0%.
- **When does demand for paella rice peak?**
- Demand peaks in Aug; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the paella rice niche?**
- Listings span £1.08–£23.44; the average listing price is £8.33 (sweet spot $15–$100). The average incumbent carries 798 reviews — the moat a new listing must climb.
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