---
title: "Oxy — £149K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/oxy"
last_updated: "2026-07-31T19:19:57.692Z"
locale: en
meta:
description: "Niche score 49/100 · £149K/yr market · 237K searches/yr · £9.16 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · £149K/yr market · 237K searches/yr · £9.16 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Oxy — £149K/yr Amazon UK Niche (2026) - Flapen"
---
# **oxy**
**Skip it**
Pricing outside the sweet spot ($9.16 avg) — this niche doesn't clear our bar today.
Market size 32Growth 34Conversion 74Competition 46Returns 100Price range 46Avg price 26Brand share 28Review moat 60Quality gap 52
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****6.9%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****1,119.5**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****57%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****£1.02–£26.93**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+7.1%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****£149K**
£149K/yr · 237K searches
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Okay****£9.16**
avg listing price — sweet spot $15–$100
According to Flapen's Amazon United Kingdom niche tracking, oxy is a £149K/yr Amazon United Kingdom market (237K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Apr–May–Sep. Verdict: Skip it — 49/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **oxy market data**
- **Units sold / yr**
- **13K–15K**
- avg 500–750/product
- **Revenue / yr**
- **£115K–£137K**
- units × avg price
- **Conversion rate**
- **6.9%**
- **Avg BSR**
- **#222**
- **Page quality**
- **0%**
- **Prime**
- **40%**
- **Sponsored**
- **55%**
- **Out of stock**
- **16.9%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **164 days**
## **Competition & brand share**
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▲rising
**Sellers**
**72**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**57%**
Top 20: 100%
**Open market**
**5%**
- ACE28% - t&b enterprise24% - Epished15% - Generic13% - Dr. Beckmann9% - AcE7% - Open — no brand owns it (3 brands, 5%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +7.1% search growth over the last 90 days.
23K18KSpike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Sep · busiest ÷ quietest = 3.6×
[**Open Trend **](https://flapen.com/research/uk/grocery/oxy/trend)
## **Top oxy search terms**
- **ace**131K/yr-23.1%1.8% conv. - **ace for whites**35K/yr+109.5%6.7% conv. - **ace stain remover**18K/yr+31.6%5.6% conv. - **ace bleach**16K/yr+10.7%6.8% conv. - **ace bleach for whites**13K/yr+67.9%6.9% conv. - **ace whites laundry bleach**9K/yr+62.4%7.5% conv. - **ace for colours**4K/yr+65.3%7.6% conv. - **ace whites**3K/yr+32.6%6.3% conv. - **ace bleach for colours**3K/yr+38.8%7.9% conv. - **ace ultra for whites**3K/yr+55.2%8.3% conv. [**All search terms **](https://flapen.com/research/uk/grocery/oxy/search-terms)
## **Top oxy products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£6K8%£12K12%£18K16%£24K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Ace Gentle Stain Remover 1L**ACE**£2.31**4.6★718 rev](https://www.amazon.co.uk/dp/B00NPUQD9O) [2**ACE Whites Bleach 1L Twin Pack Laundry Stain Remover for White Clothes Brightening & Whitening Formula Deep Clean Bleach Solution 2 x 1L Bottles**Epished**£8.28**3.6★11 rev](https://www.amazon.co.uk/dp/B0GVB4TJV5) [3**3x ACE Ultra for Whites Powerful Laundry Bleach for Brilliant Whites Deep Cleaning & Tough Stain Removal Formula Brightens & Revives Fabrics**t&b enterprise**£11.42**4.7★19 rev](https://www.amazon.co.uk/dp/B0FMGJ2DGD) [4**Dr. Beckmann Glowhite | maintains brighter white laundry | 5 In-Wash Sachets**Dr. Beckmann**£1.02**4.5★7,002 rev](https://www.amazon.co.uk/dp/B0037LKSJ2) [5**2x ACE Ultra Floral for Whites Powerful Laundry Bleach for Brilliant Whites Deep Cleaning & Tough Stain Removal Formula Brightens & Revives Fabrics**t&b enterprise**£8.51**4.8★45 rev](https://www.amazon.co.uk/dp/B0FJ8R1NG4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ACE Whites Bleach 1L Twin Pack Laundry Stain Remover for White Clothes Brightening & Whitening Formula Deep Clean Bleach Solution 2 x 1L Bottles**Epished**£8.28**11 rev3mo ago](https://www.amazon.co.uk/dp/B0GVB4TJV5) [**ACE Ultra for Colours Stain Remover Active-Oxygen Formula Removes Stains and Odours 1L 2 Pack**Generic**£10.67**0 rev4mo ago](https://www.amazon.co.uk/dp/B0GTWFQJQX) [**3x ACE Ultra for Colours Advanced Laundry Liquid for Colour Protection Deep Cleaning & Tough Stain Removal Keeps Fabrics Bright Vibrant & Fresh**t&b enterprise**£12.42**3 rev4mo ago](https://www.amazon.co.uk/dp/B0GQQDDSPL) [**3x ACE Ultra for Whites Powerful Laundry Bleach for Brilliant Whites Deep Cleaning & Tough Stain Removal Formula Brightens & Revives Fabrics**t&b enterprise**£11.42**19 rev11mo ago](https://www.amazon.co.uk/dp/B0FMGJ2DGD) [**2x ACE Ultra Floral for Whites Powerful Laundry Bleach for Brilliant Whites Deep Cleaning & Tough Stain Removal Formula Brightens & Revives Fabrics**t&b enterprise**£8.51**45 rev1y ago](https://www.amazon.co.uk/dp/B0FJ8R1NG4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ACE Whites Bleach 1L Twin Pack Laundry Stain Remover for White Clothes Brightening & Whitening Formula Deep Clean Bleach Solution 2 x 1L Bottles**Epished**£8.28**3.6★**▲ 208%**](https://www.amazon.co.uk/dp/B0GVB4TJV5) [**ACE Ultra for Colours Stain Remover Active-Oxygen Formula Removes Stains and Odours 1L 2 Pack**Generic**£10.67**0.0★**▲ 200%**](https://www.amazon.co.uk/dp/B0GTWFQJQX) [**3x ACE Ultra for Colours Advanced Laundry Liquid for Colour Protection Deep Cleaning & Tough Stain Removal Keeps Fabrics Bright Vibrant & Fresh**t&b enterprise**£12.42**5.0★**▲ 152%**](https://www.amazon.co.uk/dp/B0GQQDDSPL) [**3x ACE Ultra for Whites Powerful Laundry Bleach for Brilliant Whites Deep Cleaning & Tough Stain Removal Formula Brightens & Revives Fabrics**t&b enterprise**£11.42**4.7★**▲ 121%**](https://www.amazon.co.uk/dp/B0FMGJ2DGD) [**Ace Ultra Laundry Bleach for White Garments Clothes Stain Remover 6 x 1L Pack**Generic**£18.66**4.3★**▲ 84%**](https://www.amazon.co.uk/dp/B0DFVL44LV)
**~~View all trending →~~**
## **What buyers say about oxy**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**16%
*“are reasonably priced”*
**Quality-Overall**13%
*“Excellent product”*
**Color**11%
*“Brighter whiter whites”*
**Advertised Vs Actual Product**10%
*“Did the job”*
**Ease Of Use**9%
*“Easy to use”*
**Washability**8%
*“Beautiful washing”*
**Efficiency**4%
*“Does the job”*
**Ease Of Cleaning**4%
*“it cleans ok”*
**Tooth Brightening**3%
*“is a very good bleach”*
**Brightness/Shine/Glow**3%
*“Keeps Whites Bright”*
### **What buyers complain about **
**Stain Resistance**25%
*“Stain”*
**Color**22%
*“Not that gentle on colours”*
**Functionality-Overall**18%
*“Did nothing”*
**Color Fading/Discoloration**7%
*“One start as it not only whitned my clothes”*
**Value For Money**4%
*“Waste of money”*
**Smell**3%
*“leaves a horrid leftover chlorine smell even after two rinses in the washing machine”*
**Instructions/User Manual/Troubleshooting**3%
*“No instructions”*
**Jamming/Clogging**3%
*“Can clogged up in washing machine drawer”*
**Temperature Control**1%
*“unfit for use at any temperature”*
**Itch Relief**1%
*“I ended up with incessant itch for weeks until I figured out it was this”*
### **Top return reasons **
**Leak-Proof**20%
**Functionality-Overall**15%
**Stain Resistance**10%
**Color**10%
**Advertised Vs Actual Product**10%
**Ease Of Cleaning**5%
**Strength**5%
**Tooth Brightening**5%
**Ease Of Use**5%
**Size-Overall**5%
## **Common questions**
- **Is oxy profitable to sell on Amazon United Kingdom?**
- The niche generates £149K/yr across 20 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is +7.1%. Flapen's verdict: Skip it (49/100).
- **How competitive is the oxy niche?**
- 9 brands and 72 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in oxy?**
- Top complaints mined from reviews: Stain Resistance, Color, Functionality-Overall. The return rate is 0.0%.
- **When does demand for oxy peak?**
- Demand peaks in Apr–May–Sep; the busiest month runs 3.6× the quietest.
- **What does it cost to enter the oxy niche?**
- Listings span £1.02–£26.93; the average listing price is £9.16 (sweet spot $15–$100). The average incumbent carries 1,120 reviews — the moat a new listing must climb.
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