---
title: "Oxy Powder — £49K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/oxy-powder"
last_updated: "2026-07-31T20:14:51.398Z"
locale: en
meta:
description: "Niche score 42/100 · £49K/yr market · 63K searches/yr · £7.55 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · £49K/yr market · 63K searches/yr · £7.55 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Oxy Powder — £49K/yr Amazon UK Niche (2026) - Flapen"
---
# **oxy powder**
**Skip it**
Prices mostly outside the sweet spot ($1.57–$12.61) — this niche doesn't clear our bar today.
Market size 12Growth 61Conversion 88Competition 21Returns 100Price range 0Avg price 21Brand share 31Review moat 45Quality gap 24
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.2%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Good****+36.8%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****2,028.45**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****86%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****75%**
top-5 click share — a locked-up shelf
**Avg price**
**Bad****£7.55**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£49K**
£49K/yr · 63K searches
**Price range**
**Bad****£1.57–£12.61**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, oxy powder is a £49K/yr Amazon United Kingdom market (63K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Jan–Feb–Mar–Apr. Verdict: Skip it — 42/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **oxy powder market data**
- **Units sold / yr**
- **5K–6K**
- avg 250–500/product
- **Revenue / yr**
- **£38K–£45K**
- units × avg price
- **Conversion rate**
- **10.2%**
- **Avg BSR**
- **#74**
- **Page quality**
- **0%**
- **Prime**
- **45%**
- **Sponsored**
- **64%**
- **Out of stock**
- **0.5%**
- **Avg brand age**
- **57 months**
- **Avg seller age**
- **164 days**
## **Competition & brand share**
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▼falling
**Sellers**
**50**
**Top-5 brand share**
**86%**
Top 20: 100%
**Top-5 click share**
**75%**
Top 20: 100%
**Open market**
**6%**
- by Amazon32% - Vanish21% - JOVS13% - Ecover12% - Customchem9% - Arborfill7% - Open — no brand owns it (2 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 64 weeks — +36.8% search growth over the last 90 days.
4K3KPrime Day '25Spike '25Spike '26 seasonMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Feb, Mar, Apr · busiest ÷ quietest = 5.6×
[**Open Trend **](https://flapen.com/research/uk/grocery/oxy-powder/trend)
## **Top oxy powder search terms**
- **oxygen bleach**47K/yr+59.4%8.2% conv. - **oxygen bleach powder**12K/yr-9.0%6.5% conv. - **oxy bleach**3K/yr-34.9%8.1% conv. - **oxygen bleach for clothes**2K/yr-23.6%4.1% conv. [**All search terms **](https://flapen.com/research/uk/grocery/oxy-powder/search-terms)
## **Top oxy powder products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£5K20%£10K30%£15K40%£20K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**by Amazon Oxy Power Stain Remover Powder for Colours 1kg**by Amazon**£2.72**4.6★1,656 rev](https://www.amazon.co.uk/dp/B0D5QSPJBK) [2**Vanish Oxi Action Laundry Whitener and Stain Remover Powder 1kg For Whites**Vanish**£5.10**4.6★7,950 rev](https://www.amazon.co.uk/dp/B007GX5FCW) [3**Ecover Laundry Brilliant Bleach Stain Remover Powder Cleans & Brightens without Chlorine 1 x 400g**Ecover**£1.57**4.3★3,210 rev](https://www.amazon.co.uk/dp/B001DPS648) [4**Customchem 1KG - Sodium Percarbonate Pure Granular Coated Oxygen Bleach Cleaner Stain Remover**Customchem**£7.30**4.7★366 rev](https://www.amazon.co.uk/dp/B0CN5WBXZZ) [5**Oxygen Bleach Powder 1kg Natural Stain Remover & Non Toxic Bleach Alternative Whitens Laundry Removes Odours & Cleans Surfaces Eco Friendly Chlorine Free Vegan**Arborfill**£9.84**4.7★12 rev](https://www.amazon.co.uk/dp/B0FMKP36VS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**JOVS Sodium Percarbonate 3 kg - Pure Granular Oxygen Bleach Cleaner Eco-Friendly Stain Remover & Laundry Whitener Biodegradable Household Cleaning Agent.**JOVS**£11.95**135 rev10mo ago](https://www.amazon.co.uk/dp/B0FR98P8G3) [**Oxygen Bleach Powder 1kg Natural Stain Remover & Non Toxic Bleach Alternative Whitens Laundry Removes Odours & Cleans Surfaces Eco Friendly Chlorine Free Vegan**Arborfill**£9.84**12 rev11mo ago](https://www.amazon.co.uk/dp/B0FMKP36VS) [**VAXEN Sodium Percarbonate Powder 1500g Green Bleach Oxygen Bleach Coated Multi-Purpose Stain Remover**VAXEN**£8.24**58 rev1y ago](https://www.amazon.co.uk/dp/B0FHQCK1R9) [**1kg Oxygen Bleach Green Bleach Sodium Percarbonate plastic free from small UK business**Generic**£8.62**42 rev1y ago](https://www.amazon.co.uk/dp/B0FHJ4N49J) [**by Amazon Oxy Power Stain Remover Powder for Colours 1kg**by Amazon**£2.72**1,656 rev1y ago](https://www.amazon.co.uk/dp/B0D5QSPJBK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Vanish Gold Crystal White Stain Remover Powder 2.4kg Oxi Action for Quick Wash Restores Whites & Removes Tough Stains Without Pre-treating**Vanish**£12.61**4.7★**▲ 53%**](https://www.amazon.co.uk/dp/B07DVZ357R) [**1kg Oxygen Bleach Green Bleach Sodium Percarbonate plastic free from small UK business**Generic**£8.62**4.7★**▲ 37%**](https://www.amazon.co.uk/dp/B0FHJ4N49J) [**JOVS Sodium Percarbonate 3 kg - Pure Granular Oxygen Bleach Cleaner Eco-Friendly Stain Remover & Laundry Whitener Biodegradable Household Cleaning Agent.**JOVS**£11.95**4.6★**▲ 34%**](https://www.amazon.co.uk/dp/B0FR98P8G3) [**Vanish Gold Crystal White Stain Remover Powder 1.5kg Oxi Action for Quick Wash Restores Whites & Removes Tough Stains Without Pre-treating**Vanish**£7.78**4.7★**▲ 34%**](https://www.amazon.co.uk/dp/B07RCK4TV5) [**Oxygen Bleach Powder 1kg Natural Stain Remover & Non Toxic Bleach Alternative Whitens Laundry Removes Odours & Cleans Surfaces Eco Friendly Chlorine Free Vegan**Arborfill**£9.84**4.7★**▲ 33%**](https://www.amazon.co.uk/dp/B0FMKP36VS)
**~~View all trending →~~**
## **What buyers say about oxy powder**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**17%
*“Excellent product”*
**Value For Money**17%
*“Excellent value for money”*
**Advertised Vs Actual Product**8%
*“It does the job”*
**Color**7%
*“I'm always very pleased with the results my whites stay white”*
**Ease Of Cleaning**7%
*“it cleans ok”*
**Washability**6%
*“Great stuff a scoop in the washing machine works wonders”*
**Eco Friendliness**6%
*“Friendly for the environment”*
**Efficiency**5%
*“works well”*
**Size-Overall**3%
*“which feels reasonable for the size”*
**Smell**3%
*“Lovely scent”*
### **What buyers complain about **
**Stain Resistance**29%
*“it came out stained blue”*
**Functionality-Overall**9%
*“Doesn't activate”*
**Value For Money**7%
*“Not cheaper,”*
**Quality-Overall**6%
*“didnt see any difference in clothes it was same as washing without it”*
**Color**5%
*“it bleached my shirt”*
**Advertised Vs Actual Product**4%
*“This means the package is 212g short of the advertised 3kg”*
**Weight Heavy**4%
*“Underweight slightly”*
**Jamming/Clogging**3%
*“Can clogged up in washing machine drawer”*
**Smell**3%
*“Not as nicer scent left as other brands”*
**Washability**2%
*“It doesn't remove all types of stains during a regular wash”*
### **Top return reasons **
**Leak-Proof**38%
**Stain Resistance**12%
**Functionality-Overall**11%
**Product Condition**7%
**Advertised Vs Actual Product**5%
**Size-Overall**4%
**Smell**4%
**Quality-Overall**3%
**Value For Money**2%
**Maintenance And Repair**2%
## **Common questions**
- **Is oxy powder profitable to sell on Amazon United Kingdom?**
- The niche generates £49K/yr across 11 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +36.8%. Flapen's verdict: Skip it (42/100).
- **How competitive is the oxy powder niche?**
- 8 brands and 50 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 86% of demand.
- **What do buyers complain about in oxy powder?**
- Top complaints mined from reviews: Stain Resistance, Functionality-Overall, Value For Money. The return rate is 0.1%.
- **When does demand for oxy powder peak?**
- Demand peaks in Jan–Feb–Mar–Apr; the busiest month runs 5.6× the quietest.
- **What does it cost to enter the oxy powder niche?**
- Listings span £1.57–£12.61; the average listing price is £7.55 (sweet spot $15–$100). The average incumbent carries 2,028 reviews — the moat a new listing must climb.
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