---
title: "Organic — £138K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/organic"
last_updated: "2026-07-31T19:21:08.792Z"
locale: en
meta:
description: "Niche score 53/100 · £138K/yr market · 349K searches/yr. Prices mostly outside the sweet spot ($0.91–$10.96) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · £138K/yr market · 349K searches/yr. Prices mostly outside the sweet spot ($0.91–$10.96) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Organic — £138K/yr Amazon UK Niche (2026) - Flapen"
---
# **organic**
**Worth a look**
Shows low returns (0.0%), but prices mostly outside the sweet spot ($0.91–$10.96) keeps it on the watch list.
Market size 30Growth 18Conversion 97Competition 89Returns 100Price range 0Avg price 7Brand share 46Review moat 76Quality gap 40
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****15.1%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Great****26%**
top-5 click share — an open shelf
**Review moat**
**Great****470.23**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****77%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****£138K**
£138K/yr · 349K searches
**Growth**
**Bad****-13.3%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£2.63**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£0.91–£10.96**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, organic is a £138K/yr Amazon United Kingdom market (349K searches/yr). The top 5 brands hold 77% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **organic market data**
- **Units sold / yr**
- **60K–80K**
- avg 250–500/product
- **Revenue / yr**
- **£158K–£210K**
- units × avg price
- **Conversion rate**
- **15.1%**
- **Avg BSR**
- **#79**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **9%**
- **Out of stock**
- **2.4%**
- **Avg brand age**
- **76 months**
- **Avg seller age**
- **170 days**
## **Competition & brand share**
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.
**Brands**
**22 **▼falling
**Sellers**
**49**
**Top-5 brand share**
**77%**
Top 20: 99%
**Top-5 click share**
**26%**
Top 20: 62%
**Open market**
**20%**
- Morrisons41% - by Amazon19% - Yeo Valley7% - Purely5% - The Tomato Stall5% - Fyffes3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -13.3% search growth over the last 90 days.
10K6KSpike '24Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/uk/grocery/organic/trend)
## **Top organic search terms**
- **organic**322K/yr-12.2%8.2% conv. - **organic vegetables**23K/yr-30.7%17.5% conv. - **organic veg**4K/yr+10.3%24.1% conv. [**All search terms **](https://flapen.com/research/uk/grocery/organic/search-terms)
## **Top organic products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£4K6%£8K9%£12K12%£17K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Morrisons Organic Carrots 600g Pack of 1**Morrisons**£1.16**4.6★1,537 rev](https://www.amazon.co.uk/dp/B01LPOS21I) [2**Purely Organic 10 Mixed Weight**Purely**£5.14**4.8★83 rev](https://www.amazon.co.uk/dp/B0F5BV2C39) [3**by Amazon Organic Fairtrade Bananas 5 Pack**by Amazon**£1.45**4.6★1,794 rev](https://www.amazon.co.uk/dp/B0862Z3NRR) [4**Organic Mushrooms 280g**Morrisons**£1.59**4.4★70 rev](https://www.amazon.co.uk/dp/B0FKBRRDNW) [5**Yeo Valley Organic Salted Butter 200g**Yeo Valley**£2.53**4.7★288 rev](https://www.amazon.co.uk/dp/B0C8TTYPPC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Fyffes Organic Fairtrade Bananas 6pk**Fyffes**£1.95**315 rev9mo ago](https://www.amazon.co.uk/dp/B0FVM82CLX) [**Organic Mushrooms 280g**Morrisons**£1.59**70 rev10mo ago](https://www.amazon.co.uk/dp/B0FKBRRDNW) [**Organic Cherry Tomatoes On The Vine 200g**Morrisons**£2.11**77 rev1y ago](https://www.amazon.co.uk/dp/B0D66VYFR6) [**Morrisons Organic Ripe & Ready Avocado Pack of 2**Morrisons**£2.72**49 rev1y ago](https://www.amazon.co.uk/dp/B0DF2YLCJV) [**Organic Raspberries 125g**Morrisons**£2.88**55 rev1y ago](https://www.amazon.co.uk/dp/B0DJWFW5TZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Organic Raspberries 125g**Morrisons**£2.88**4.3★**▲ 76%**](https://www.amazon.co.uk/dp/B0DJWFW5TZ) [**Morrisons Organic Carrots 600g Pack of 1**Morrisons**£1.16**4.6★**▲ 73%**](https://www.amazon.co.uk/dp/B01LPOS21I) [**Organic Peppers 2 pack**Morrisons**£1.86**4.4★**▲ 30%**](https://www.amazon.co.uk/dp/B01LPOSMN6) [**Morrisons Organic Vine Ripened Tomatoes 400g**Morrisons**£2.38**4.6★**▲ 28%**](https://www.amazon.co.uk/dp/B01MS5PDF8) [**Purely Organic 10 Mixed Weight**Purely**£5.14**4.8★**▲ 28%**](https://www.amazon.co.uk/dp/B0F5BV2C39)
**~~View all trending →~~**
## **What buyers say about organic**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**27%
*“Great tea”*
**Vegan/Organic**15%
*“Great gift for a vegan”*
**Quality-Overall**10%
*“The oats seem of good quality”*
**Freshness**10%
*“Nice and fresh”*
**Value For Money**7%
*“Great value”*
**Flavor**4%
*“Great flavour”*
**Baking**3%
*“Nice beans, thoroughly enjoyed them”*
**Texture/Consistency-Overall**2%
*“Great chunky texture”*
**Sweetness**2%
*“not over sweet which is a good thing”*
**Nutritional Content**2%
*“Gluten free and yummy”*
### **What buyers complain about **
**Value For Money**14%
*“Way too expensive”*
**Taste-Overall**11%
*“tasteless”*
**Size-Overall**9%
*“These are huge”*
**Quality-Overall**7%
*“Inconsistent quality”*
**Color**4%
*“were the wrong colour”*
**Stale/Rotten/Spoiled**3%
*“Banana was not fresh”*
**Storage Temperature**3%
*“Two of them had 'bloomed' probably from being stored too warm, they are very hard and completely tasteless”*
**Blend/Ratio**3%
*“I have now had to decant the whole Plenish into an electric blender to do finish the blending process that Plenish never managed ro do”*
**Flavor**3%
*“watery and flavourless”*
**Ease Of Chewing/Swallowing**2%
*“Some of the blueberries were chewy”*
## **Common questions**
- **Is organic profitable to sell on Amazon United Kingdom?**
- The niche generates £138K/yr across 56 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -13.3%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the organic niche?**
- 22 brands and 49 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 77% of demand.
- **What do buyers complain about in organic?**
- Top complaints mined from reviews: Value For Money, Taste-Overall, Size-Overall. The return rate is 0.0%.
- **When does demand for organic peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the organic niche?**
- Listings span £0.91–£10.96; the average listing price is £2.63 (sweet spot $15–$100). The average incumbent carries 470 reviews — the moat a new listing must climb.
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