---
title: "Organic Tomatoes — £50K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/organic-tomatoes"
last_updated: "2026-07-31T20:16:41.132Z"
locale: en
meta:
description: "Niche score 51/100 · £50K/yr market · 46K searches/yr · £6.08 avg price. A small market ($50K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · £50K/yr market · 46K searches/yr · £6.08 avg price. A small market ($50K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Organic Tomatoes — £50K/yr Amazon UK Niche (2026) - Flapen"
---
# **organic tomatoes**
**Worth a look**
Shows low returns (0.0%), but a small market ($50K/yr) keeps it on the watch list.
Market size 13Growth 56Conversion 99Competition 70Returns 100Price range 14Avg price 17Brand share 27Review moat 79Quality gap 24
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****17.8%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****413.14**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****43%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Good****+29.5%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****£6.08**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£1.16–£17.17**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****£50K**
£50K/yr · 46K searches
According to Flapen's Amazon United Kingdom niche tracking, organic tomatoes is a £50K/yr Amazon United Kingdom market (46K searches/yr). The top 5 brands hold 89% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **organic tomatoes market data**
- **Units sold / yr**
- **8K–10K**
- avg 100–250/product
- **Revenue / yr**
- **£49K–£61K**
- units × avg price
- **Conversion rate**
- **17.8%**
- **Avg BSR**
- **#80**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **20%**
- **Out of stock**
- **8.9%**
- **Avg brand age**
- **74 months**
- **Avg seller age**
- **192 days**
## **Competition & brand share**
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▼falling
**Sellers**
**21**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**43%**
Top 20: 88%
**Open market**
**5%**
- The Tomato Stall52% - Isle of Wight Tomatoes15% - Morrisons8% - Biona7% - Mutti7% - Mr Organic6% - Open — no brand owns it (2 brands, 5%)
## **Demand**
Weekly Amazon search volume, last 20 weeks — +29.5% search growth over the last 90 days.
2K1KSpike '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/uk/grocery/organic-tomatoes/trend)
## **Top organic tomatoes search terms**
- **isle of wight**15K/yr+81.2%13.8% conv. - **organic tomatoes**13K/yr-9.6%22.6% conv. - **isle of wight tomatoes**7K/yr+199.7%8.3% conv. - **isle of**3K/yr+48.6%0.9% conv. - **organic chopped tomatoes**4K/yr-12.4%12.3% conv. - **organic tinned tomatoes**4K/yr-34.4%14.8% conv. [**All search terms **](https://flapen.com/research/uk/grocery/organic-tomatoes/search-terms)
## **Top organic tomatoes products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£2K8%£4K12%£6K16%£8K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Isle of Wight Mixed Heritage Tomato Box 1kg**Isle of Wight Tomatoes**£7.08**4.6★6 rev](https://www.amazon.co.uk/dp/B0GX7G8WBN) [2**Isle of Wight Organic Large Vine Tomatoes 425g**The Tomato Stall**£2.43**4.6★3,246 rev](https://www.amazon.co.uk/dp/B016UO74M6) [3**Isle of Wight Mixed Heritage Beefsteak Tomatoes 1.5kg**The Tomato Stall**£8.39**4.5★121 rev](https://www.amazon.co.uk/dp/B0929HNSPZ) [4**Isle of Wight Organic Cherry Tomatoes on the Vine 200g**The Tomato Stall**£2.07**4.7★1,465 rev](https://www.amazon.co.uk/dp/B016UOK9KK) [5**Isle of Wight Tomato Selection 300g**The Tomato Stall**£2.73**4.7★400 rev](https://www.amazon.co.uk/dp/B016UO6ZDK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Isle of Wight Organic Mixed Family Tomatoes 1Kg**Isle of Wight Tomatoes**£7.01**0 rev2mo ago](https://www.amazon.co.uk/dp/B0H11X882V) [**Isle of Wight Mixed Heritage Tomato Box 1kg**Isle of Wight Tomatoes**£7.08**6 rev3mo ago](https://www.amazon.co.uk/dp/B0GX7G8WBN) [**Mr Organic - Italian Chopped Tomatoes - 12 x 400g Tins - Organic Vegan & Gluten Free - Sun-Ripened from Our Farm in Italy - No Added Salt Sugar or Citric Acid - BPA-Free Tin**Mr Organic**£14.95**340 rev10mo ago](https://www.amazon.co.uk/dp/B0FQP8XL4Q) [**Isle of Wight Oak Smoked Tomato Balsamic 200 ml**The Tomato Stall**£10.38**0 rev10mo ago](https://www.amazon.co.uk/dp/B0FQCT3G33) [**Organic Cherry Tomatoes On The Vine 200g**Morrisons**£2.11**77 rev1y ago](https://www.amazon.co.uk/dp/B0D66VYFR6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Isle of Wight Organic Mixed Family Tomatoes 1Kg**Isle of Wight Tomatoes**£7.01**0.0★**▲ 199%**](https://www.amazon.co.uk/dp/B0H11X882V) [**Isle of Wight Mixed Heritage Tomato Box 1kg**Isle of Wight Tomatoes**£7.08**4.6★**▲ 199%**](https://www.amazon.co.uk/dp/B0GX7G8WBN) [**Isle of Wight Tomato Selection 300g**The Tomato Stall**£2.73**4.7★**▲ 117%**](https://www.amazon.co.uk/dp/B016UO6ZDK) [**Isle of Wight Mixed Heritage Beefsteak Tomatoes 1.5kg**The Tomato Stall**£8.39**4.5★**▲ 98%**](https://www.amazon.co.uk/dp/B0929HNSPZ) [**Isle of Wight Market Fresh Vine Tomatoes 450g**The Tomato Stall**£2.36**4.6★**▲ 77%**](https://www.amazon.co.uk/dp/B016UO7A2U)
**~~View all trending →~~**
## **What buyers say about organic tomatoes**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**24%
*“Lovely food”*
**Quality-Overall**20%
*“Reliable quality”*
**Value For Money**19%
*“good value”*
**Flavor**9%
*“Great flavour”*
**Vegan/Organic**6%
*“Maybe organic”*
**Freshness**5%
*“Fresh”*
**Cooking Instructions**4%
*“an easy way to enhance any dish”*
**Advertised Vs Actual Product**2%
*“Exactly as described”*
**Ingredients-Overall**1%
*“clean ingredients”*
**Nutritional Content**1%
*“Great to eat tomatoes again instead of a load of unhealthy additions”*
### **What buyers complain about **
**Value For Money**16%
*“Of course they are expensive”*
**Quality-Overall**11%
*“Not trustworthy, Poor quality with all cans heavily dented”*
**Dilute/Watery**9%
*“A bit watery”*
**Advertised Vs Actual Product**8%
*“Deceptive advertising”*
**Flavor**7%
*“watery and flavourless”*
**Taste-Overall**5%
*“Suspicious Chinese taste”*
**Contamination**4%
*“Disappointed as I use biona a lot”*
**Nutritional Content**4%
*“Not food”*
**Durability**4%
*“Went off in a few days”*
**Chunk/Clump/Collection**2%
*“More Pulp than chopped tomato”*
## **Common questions**
- **Is organic tomatoes profitable to sell on Amazon United Kingdom?**
- The niche generates £50K/yr across 35 tracked products. 2 of 8 products launched in the last 360 days are still selling. 90-day search growth is +29.5%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the organic tomatoes niche?**
- 8 brands and 21 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in organic tomatoes?**
- Top complaints mined from reviews: Value For Money, Quality-Overall, Dilute/Watery. The return rate is 0.0%.
- **What does it cost to enter the organic tomatoes niche?**
- Listings span £1.16–£17.17; the average listing price is £6.08 (sweet spot $15–$100). The average incumbent carries 413 reviews — the moat a new listing must climb.
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