---
title: "Organic Olive Oil — £234K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/organic-olive-oil"
last_updated: "2026-07-31T22:47:42.437Z"
locale: en
meta:
description: "Niche score 55/100 · £234K/yr market · 93K searches/yr · £21.79 avg price. Soft demand (-17.8% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · £234K/yr market · 93K searches/yr · £21.79 avg price. Soft demand (-17.8% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Organic Olive Oil — £234K/yr Amazon UK Niche (2026) - Flapen"
---
# **organic olive oil**
**Worth a look**
Shows low returns (0.0%), but soft demand (-17.8% this quarter) keeps it on the watch list.
Market size 44Growth 16Conversion 93Competition 53Returns 100Price range 79Avg price 92Brand share 65Review moat 25Quality gap 22
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.5%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****£21.79**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£4.27–£57.99**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****66%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****53%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****£234K**
£234K/yr · 93K searches
**Review moat**
**Bad****4,119.92**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-17.8%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, organic olive oil is a £234K/yr Amazon United Kingdom market (93K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Oct. Verdict: Worth a look — 55/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **organic olive oil market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **£174K–£218K**
- units × avg price
- **Conversion rate**
- **11.5%**
- **Avg BSR**
- **#34**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **75%**
- **Out of stock**
- **13.2%**
- **Avg brand age**
- **64 months**
- **Avg seller age**
- **173 days**
## **Competition & brand share**
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**18 **▼falling
**Sellers**
**57**
**Top-5 brand share**
**66%**
Top 20: 100%
**Top-5 click share**
**53%**
Top 20: 97%
**Open market**
**28%**
- Filippo Berio18% - Biona18% - Odysea15% - November Polyphenols8% - MANI7% - Yolioo6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -17.8% search growth over the last 90 days.
3K2KHoliday '24Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Oct · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/uk/grocery/organic-olive-oil/trend)
## **Top organic olive oil search terms**
- **organic olive oil**45K/yr-13.9%8.1% conv. - **organic extra virgin olive oil**20K/yr-33.4%5.5% conv. - **organic olive oil extra virgin cold pressed**15K/yr-10.9%6.5% conv. - **olive oil organic**6K/yr-9.8%8.6% conv. - **olive oil extra virgin organic**3K/yr-18.8%5.8% conv. - **organic cold pressed olive oil**3K/yr-9.2%6.7% conv. [**All search terms **](https://flapen.com/research/uk/grocery/organic-olive-oil/search-terms)
## **Top organic olive oil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£12K10%£23K15%£35K20%£47K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Biona Organic Extra Virgin Olive Oil 750ml - Cold Pressed - From Organically Grown Mediterranean Olives - Rich Fruity Flavour - For Marinating and Dipping**Biona**£10.96**4.6★688 rev](https://www.amazon.co.uk/dp/B0B3F2QPP6) [2**Filippo Berio Extra Virgin Olive Oil Organic Large Bottle (1.5 Litres)**Filippo Berio**£11.76**4.7★2,810 rev](https://www.amazon.co.uk/dp/B018RAMNW2) [3**Odysea Organic Greek Extra Virgin Olive Oil PGI Chania 500 ml**Odysea**£8.37**4.6★957 rev](https://www.amazon.co.uk/dp/B07L8TZKCY) [4**November Polyphenols Olive Oil Extra Virgin - Organic High Phenolic EVOO Early Harvest Lab Certified +1200mg/kg High Polyphenol Cold Pressed Extra Virgin Greek 500ml Bottle**November Polyphenols**£27.05**4.7★2,774 rev](https://www.amazon.co.uk/dp/B07PJS56PR) [5**MANI Organic Extra Virgin Olive Oil Bottle 1L Premium Greek Olive Oil cold-extracted from Koroneiki olives 100% natural organic olive oil Organic Oil mildly fruity vegan & sustainable**MANI**£19.69**4.8★233 rev](https://www.amazon.co.uk/dp/B07VTR4J6N)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Morrisons Organic Extra Virgin Olive Oil 500ml**Morrisons**£7.03**7 rev1y ago](https://www.amazon.co.uk/dp/B0FCFXW1VF) [**NaturaleBio Organic Olive Oil Extra Virgin 500ml. Harvested in Spain. D.O.P Certified. Premium Cornicabra and Picual Olives from Centenary Trees. Cold Pressed for Superior Flavour and Aroma.**NaturaleBio**£11.95**38,444 rev1y ago](https://www.amazon.co.uk/dp/B07GC32DKB) [**Enios Organic Extra Virgin Olive Oil 3L. 100% Greek-Kalamata. High Polyphenols First Cold Pressed Ultra-Low Acidity 0.32%. New Harvest 2025-2026. Best Before: Oct-2027**Enios**£44.88**28 rev1y ago](https://www.amazon.co.uk/dp/B0DYPLKW3G) [**Mr Organic Extra Virgin Olive Oil for Healthy Home Cooking Cold Pressed Certified Organic No Additives 1 x 750ml Glass Bottle**Mr Organic**£11.90**120 rev1y ago](https://www.amazon.co.uk/dp/B0DY2HXZGY) [**Organic Extra Virgin Olive Oil - 5L Can - First Cold Extraction - Best Spanish Organic Olive Oil - Gold Medal Ecotrama 2019 - EVOO 5L**Jacoliva**£57.99**756 rev2y ago](https://www.amazon.co.uk/dp/B005UO9SXQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**NaturaleBio Organic Olive Oil Extra Virgin 500ml. Harvested in Spain. D.O.P Certified. Premium Cornicabra and Picual Olives from Centenary Trees. Cold Pressed for Superior Flavour and Aroma.**NaturaleBio**£11.95**4.7★**▲ 298%**](https://www.amazon.co.uk/dp/B07GC32DKB) [**MANI Organic Extra Virgin Olive Oil Bottle 1L Premium Greek Olive Oil cold-extracted from Koroneiki olives 100% natural organic olive oil Organic Oil mildly fruity vegan & sustainable**MANI**£19.69**4.8★**▲ 269%**](https://www.amazon.co.uk/dp/B07VTR4J6N) [**Filippo Berio Extra Virgin Olive Oil Organic Large Bottle (1.5 Litres)**Filippo Berio**£11.76**4.7★**▲ 124%**](https://www.amazon.co.uk/dp/B018RAMNW2) [**TERRAOLIVE - Organic Extra Virgin Olive Oil Olive Variety Cooking Oil Olive Variety Smooth Body Sourced in Spain Montes de Toledo Recycled PET Container - 5L**TERRAOLIVE**£45.93**4.6★**▲ 45%**](https://www.amazon.co.uk/dp/B089DDXCNY) [**Organic Extra Virgin Olive Oil - 5L Can - First Cold Extraction - Best Spanish Organic Olive Oil - Gold Medal Ecotrama 2019 - EVOO 5L**Jacoliva**£57.99**4.5★**▲ 30%**](https://www.amazon.co.uk/dp/B005UO9SXQ)
**~~View all trending →~~**
## **What buyers say about organic olive oil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**23%
*“It's a great brand and trustworthy”*
**Taste-Overall**23%
*“Amazing taste”*
**Value For Money**13%
*“Excellent value”*
**Oily/Greasy**6%
*“Really nice oil”*
**Flavor**5%
*“The flavor is rich”*
**Vegan/Organic**4%
*“Organic oil”*
**Ingredients-Overall**3%
*“Olive oil with high polyphenols”*
**Advertised Vs Actual Product**2%
*“As advertised”*
**Spiciness**2%
*“Delicious fresh peppery taste yum”*
**Ease Of Use**2%
*“Easy to use”*
### **What buyers complain about **
**Taste-Overall**19%
*“hence not the usual taste”*
**Value For Money**13%
*“Expensive”*
**Quality-Overall**7%
*“Not good quality”*
**Oily/Greasy**6%
*“I know it is not a mix of oils”*
**Bitter**5%
*“It was extremely bitter”*
**Spiciness**4%
*“Although there was a mild peppery feeling it seemed much too smooth”*
**Smell**3%
*“immediately noticed it had zero aroma”*
**Advertised Vs Actual Product**3%
*“Yet on Amazon advert they say there is. So I wonder what is true.”*
**Flavor**2%
*“not great fo flavour”*
**Ingredients-Overall**2%
*“This oil isn't good to meany chemicals in it”*
### **Top return reasons **
**Taste-Overall**100%
## **Common questions**
- **Is organic olive oil profitable to sell on Amazon United Kingdom?**
- The niche generates £234K/yr across 24 tracked products. 90-day search growth is -17.8%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the organic olive oil niche?**
- 18 brands and 57 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 66% of demand.
- **What do buyers complain about in organic olive oil?**
- Top complaints mined from reviews: Taste-Overall, Value For Money, Quality-Overall. The return rate is 0.0%.
- **When does demand for organic olive oil peak?**
- Demand peaks in Oct; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the organic olive oil niche?**
- Listings span £4.27–£57.99; the average listing price is £21.79 (sweet spot $15–$100). The average incumbent carries 4,120 reviews — the moat a new listing must climb.
## **Related niches in Grocery**
- 69 [**garden broom**](https://flapen.com/research/uk/grocery/garden-broom)£911K/yr+38.0%**Launch it**- 69 [**electrolytes sachets**](https://flapen.com/research/uk/grocery/electrolytes-sachets)£1.6M/yr+45.8%**Launch it**- 69 [**spider repellent plug in**](https://flapen.com/research/uk/grocery/spider-repellent-plug-in)£109K/yr+71.2%**Worth a look**- 69 [**ice cream tubs**](https://flapen.com/research/uk/grocery/ice-cream-tubs)£167K/yr+150.5%**Worth a look**- 70 [**alcohol free beer**](https://flapen.com/research/uk/grocery/alcohol-free-beer)£514K/yr+32.4%**Worth a look**- 70 [**ice cream cones**](https://flapen.com/research/uk/grocery/ice-cream-cones)£135K/yr+176.7%**Worth a look**[**All Grocery niches **](https://flapen.com/research/uk/grocery)