---
title: "Products — organic instant coffee - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/organic-instant-coffee/products"
last_updated: "2026-07-31T22:48:36.309Z"
locale: en
meta:
  description: "Niche score 45/100 · £85K/yr market · 63K searches/yr · £17.29 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 45/100 · £85K/yr market · 63K searches/yr · £17.29 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Products — organic instant coffee - Flapen"
---

# **organic instant coffee**

**Skip it**

Soft demand (-27.3% this quarter) — this niche doesn't clear our bar today.

Market size 21Growth 11Conversion 78Competition 28Returns 100Price range 67Avg price 81Brand share 21Review moat 81Quality gap 50

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Review moat**

**Great****382.35**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Great****£17.29**

avg listing price — sweet spot $15–$100

**Conversion**

**Great****7.7%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Good****£3.25–£38.70**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.5★**

avg incumbent rating — lower means beatable quality

**Competition**

**Okay****68%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Bad****£85K**

£85K/yr · 63K searches

**Brand share**

**Bad****92%**

top-5 brand share — brand-locked demand

**Growth**

**Bad****-27.3%**

90-day search growth — must beat 0% to launch