---
title: "Organic Dates — £41K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/organic-dates"
last_updated: "2026-07-31T19:20:06.257Z"
locale: en
meta:
description: "Niche score 54/100 · £41K/yr market · 29K searches/yr · £12.97 avg price. A small market ($41K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · £41K/yr market · 29K searches/yr · £12.97 avg price. A small market ($41K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Organic Dates — £41K/yr Amazon UK Niche (2026) - Flapen"
---
# **organic dates**
**Worth a look**
Shows low returns (0.0%), but a small market ($41K/yr) keeps it on the watch list.
Market size 10Growth 15Conversion 90Competition 66Returns 100Price range 43Avg price 58Brand share 63Review moat 77Quality gap 65
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.8%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****460.9**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****46%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****67%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Good****£12.97**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****£2.12–£24.86**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-20.0%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£41K**
£41K/yr · 29K searches
According to Flapen's Amazon United Kingdom niche tracking, organic dates is a £41K/yr Amazon United Kingdom market (29K searches/yr). The top 5 brands hold 67% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **organic dates market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **£39K–£52K**
- units × avg price
- **Conversion rate**
- **10.8%**
- **Avg BSR**
- **#238**
- **Page quality**
- **0%**
- **Prime**
- **80%**
- **Sponsored**
- **70%**
- **Out of stock**
- **8.1%**
- **Avg brand age**
- **68 months**
- **Avg seller age**
- **202 days**
## **Competition & brand share**
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▲rising
**Sellers**
**32**
**Top-5 brand share**
**67%**
Top 20: 100%
**Top-5 click share**
**46%**
Top 20: 91%
**Open market**
**25%**
- Raw Farm Organic Natural Fresh21% - Wholefood Earth21% - Yaffa8% - Mundo Feliz8% - KoRo8% - Thames Organic8%
## **Demand**
Weekly Amazon search volume, last 16 weeks — -20.0% search growth over the last 90 days.
600400Apr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/uk/grocery/organic-dates/trend)
## **Top organic dates search terms**
- **organic dates**17K/yr-22.9%9.8% conv. - **organic medjool dates**5K/yr-18.7%12.4% conv. - **medjool dates organic**4K/yr-2.7%10.7% conv. - **organic dates medjool**3K/yr-22.9%15.5% conv. [**All search terms **](https://flapen.com/research/uk/grocery/organic-dates/search-terms)
## **Top organic dates products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£2K8%£3K12%£5K16%£7K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Raw Farm - Raw Fresh Medjool Dates With Pits 1 kg Large Size Naturally Sweet & Juicy No Added Sugar Preservatives or Additives Premium Quality Vegan Snack**Raw Farm Organic Natural Fresh**£16.97**4.4★1,133 rev](https://www.amazon.co.uk/dp/B08JWSVH8C) [2**Mundo Feliz - Organic Dried Pitted Dates 2 x 500 g**Mundo Feliz**£8.19**4.3★1,426 rev](https://www.amazon.co.uk/dp/B07WWHTL41) [3**KoRo - Organic Medjool Dates Medium delight 1kg box - Gently dried honey sweet and super tender**KoRo**£14.19**4.3★972 rev](https://www.amazon.co.uk/dp/B083995MMX) [4**Wholefood Earth Pitted Dates 1kg | Freeflow Soft Whole Dried Dates | High in Fibre | No Added Sugar | Single-Ingredient Natural Snack | Vegan | GMO Free | For Date Paste Smoothies & Energy Balls**Wholefood Earth**£6.62**4.0★1,428 rev](https://www.amazon.co.uk/dp/B08GDHMMJM) [5**Raw Farm - Organic Raw Fresh Medjool Dates With Pits 1 kg Large Sun-Dried & Naturally Sweet | Non-GMO No Sugar Added | Healthy Snack**Raw Farm Organic Natural Fresh**£18.44**4.2★261 rev](https://www.amazon.co.uk/dp/B098LSCFQD)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Premium Organic Medjool Dates 500 g Large Juicy & Naturally Sweet No Added Sugar Non-GMO Ready to Eat Fresh Harvest Quality Fruit Snack**Medjool Plus**£8.78**11 rev6mo ago](https://www.amazon.co.uk/dp/B09HKZ1PFJ) [**Morrisons Organic Dates 200g**Morrisons**£2.12**5 rev8mo ago](https://www.amazon.co.uk/dp/B0FZW4N763) [**Yaffa Organic Medjool Dates (Box of 450g) - All Natural No Added Sugar Free from Additives Sustainably Grown and Hand-Picked Dried Fruit Palestinian Dates**Yaffa**£8.96**211 rev2y ago](https://www.amazon.co.uk/dp/B0CW9XV15F) [**Yaffa Organic Medjool Dates (Box of 900g) - All Natural No Added Sugar Free from Additives Sustainably Grown and Hand-Picked Dried Fruit Palestinian Dates**Yaffa**£15.32**211 rev2y ago](https://www.amazon.co.uk/dp/B0CW9YT33L) [**Raw Farm - Organic Raw Fresh Medjool Dates With Pits 1 kg Large Sun-Dried & Naturally Sweet | Non-GMO No Sugar Added | Healthy Snack**Raw Farm Organic Natural Fresh**£18.44**261 rev4y ago](https://www.amazon.co.uk/dp/B098LSCFQD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**KoRo - Organic Medjool Dates Medium delight 1kg box - Gently dried honey sweet and super tender**KoRo**£14.19**4.3★**▲ 195%**](https://www.amazon.co.uk/dp/B083995MMX) [**Premium Organic Medjool Dates 500 g Large Juicy & Naturally Sweet No Added Sugar Non-GMO Ready to Eat Fresh Harvest Quality Fruit Snack**Medjool Plus**£8.78**3.5★**▲ 158%**](https://www.amazon.co.uk/dp/B09HKZ1PFJ) [**Yaffa Organic Medjool Dates (Box of 450g) - All Natural No Added Sugar Free from Additives Sustainably Grown and Hand-Picked Dried Fruit Palestinian Dates**Yaffa**£8.96**4.6★**▲ 105%**](https://www.amazon.co.uk/dp/B0CW9XV15F) [**Yaffa Organic Medjool Dates (Box of 900g) - All Natural No Added Sugar Free from Additives Sustainably Grown and Hand-Picked Dried Fruit Palestinian Dates**Yaffa**£15.32**4.6★**▲ 40%**](https://www.amazon.co.uk/dp/B0CW9YT33L) [**Organic Dates Pitted Deglet Nour 1kg (BWFO)**Buy Whole Foods Online**£8.45**4.6★**▲ 40%**](https://www.amazon.co.uk/dp/B0BH4D6M72)
**~~View all trending →~~**
## **What buyers say about organic dates**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**33%
*“Smooth, sticky and with a soft caramel flavour, really delicious”*
**Quality-Overall**18%
*“I love these dates great quality”*
**Sweetness**6%
*“Sweet, juicy, huge, delicious”*
**Freshness**5%
*“Nice and fresh”*
**Flavor**5%
*“the flavour is there and nice and chewy”*
**Moist/Dry**3%
*“Love to try one that wasnt dry and tough”*
**Value For Money**3%
*“worth the price”*
**Soft Feel**3%
*“Excellent dates nice and soft”*
**Nutritional Content**3%
*“I was really looking forward to eating these”*
**Texture/Consistency-Overall**2%
*“The rich caramelly texture”*
### **What buyers complain about **
**Moist/Dry**28%
*“Its very dry”*
**Quality-Overall**16%
*“Bad quality”*
**Taste-Overall**7%
*“Rock hard tasteless”*
**Ease Of Chewing/Swallowing**5%
*“Most of them are dry and chewy”*
**Value For Money**4%
*“Too expensive”*
**Hard Feel**4%
*“Rather small and quite hard”*
**Sweetness**3%
*“Not excessively sweet”*
**Texture/Consistency-Overall**3%
*“the texture made them quite unpleasant to eat”*
**Flavor**2%
*“Very dry dont have any flavour”*
**Smell**2%
*“They smelled pretty bad too”*
## **Common questions**
- **Is organic dates profitable to sell on Amazon United Kingdom?**
- The niche generates £41K/yr across 30 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -20.0%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the organic dates niche?**
- 14 brands and 32 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 67% of demand.
- **What do buyers complain about in organic dates?**
- Top complaints mined from reviews: Moist/Dry, Quality-Overall, Taste-Overall. The return rate is 0.0%.
- **What does it cost to enter the organic dates niche?**
- Listings span £2.12–£24.86; the average listing price is £12.97 (sweet spot $15–$100). The average incumbent carries 461 reviews — the moat a new listing must climb.
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