---
title: "Organic Coffee — £214K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/organic-coffee"
last_updated: "2026-07-31T19:22:58.613Z"
locale: en
meta:
description: "Niche score 50/100 · £214K/yr market · 141K searches/yr · £16.28 avg price. Soft demand (-14.6% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · £214K/yr market · 141K searches/yr · £16.28 avg price. Soft demand (-14.6% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Organic Coffee — £214K/yr Amazon UK Niche (2026) - Flapen"
---
# **organic coffee**
**Worth a look**
Shows low returns (0.1%), but soft demand (-14.6% this quarter) keeps it on the watch list.
Market size 41Growth 18Conversion 84Competition 31Returns 100Price range 62Avg price 78Brand share 25Review moat 80Quality gap 48
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.3%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****401.35**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****£16.28**
avg listing price — sweet spot $15–$100
**Price range**
**Good****£3.65–£33.29**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****£214K**
£214K/yr · 141K searches
**Competition**
**Okay****66%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****90%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-14.6%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, organic coffee is a £214K/yr Amazon United Kingdom market (141K searches/yr). The top 5 brands hold 90% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **organic coffee market data**
- **Units sold / yr**
- **15K–20K**
- avg 250–500/product
- **Revenue / yr**
- **£244K–£326K**
- units × avg price
- **Conversion rate**
- **9.3%**
- **Avg BSR**
- **#50**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **35%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **70 months**
- **Avg seller age**
- **162 days**
## **Competition & brand share**
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▼falling
**Sellers**
**41**
**Top-5 brand share**
**90%**
Top 20: 100%
**Top-5 click share**
**66%**
Top 20: 100%
**Open market**
**7%**
- Café Direct66% - EXHALE9% - Grumpy Mule6% - Clipper5% - Clipper Natural, Fair & Delicious3% - Morrisons3% - Open — no brand owns it (3 brands, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -14.6% search growth over the last 90 days.
5K4KSpike '24Holiday '24Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/uk/grocery/organic-coffee/trend)
## **Top organic coffee search terms**
- **organic coffee**60K/yr-27.1%5.0% conv. - **organic ground coffee**17K/yr-15.5%6.8% conv. - **organic coffee ground**17K/yr-9.4%6.6% conv. - **cafe direct**13K/yr-13.3%7.3% conv. - **cafe direct machu picchu**11K/yr+35.2%11.8% conv. - **machu picchu coffee ground**9K/yr+17.6%15.6% conv. - **machu picchu coffee**4K/yr+2.8%7.9% conv. - **coffee organic**3K/yr-22.6%6.8% conv. - **fairtrade coffee**3K/yr-5.2%1.8% conv. - **cafe direct ground coffee**4K/yr-9.5%12.0% conv. [**All search terms **](https://flapen.com/research/uk/grocery/organic-coffee/search-terms)
## **Top organic coffee products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£21K20%£43K30%£64K40%£85K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Cafedirect Machu Picchu Organic Ground Coffee 200 g**Café Direct**£4.72**4.6★489 rev](https://www.amazon.co.uk/dp/B01CUDI3R6) [2**Cafédirect Machu Picchu Organic Fairtrade Ground Arabica Coffee 200 g (Pack of 6)**Café Direct**£27.44**4.7★911 rev](https://www.amazon.co.uk/dp/B0733B51WG) [3**Cafédirect Mayan Gold Mexico Organic Fairtrade Ground Arabica Coffee 200g**Café Direct**£4.86**4.5★186 rev](https://www.amazon.co.uk/dp/B0CV4BVPMP) [4**Cafédirect Machu Picchu Coffee Beans Medium-Dark Roast Organic and Fairtrade 100 Percent Arabica Coffee Beans 750 g**Café Direct**£13.79**4.7★701 rev](https://www.amazon.co.uk/dp/B089SWVXTP) [5**EXHALE Organic Ground Coffee - 450g Pack - Mycotoxin Free Mould Free & Polyphenol Rich - For Cafetiere Filter or AeroPress (Medium Roast 450g)**EXHALE**£21.48**4.3★287 rev](https://www.amazon.co.uk/dp/B09N9MQQFL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**NATURELA Organic 100% Slow Roasted Arabica Ground Coffee 1kg Bag**Naturela**£19.17**87 rev1y ago](https://www.amazon.co.uk/dp/B0F66MJSL1) [**EXHALE FINE Organic Ground Coffee - Mycotoxin Free Mould Free & Polyphenol Rich - For Cafetiere Filter or AeroPress (Medium Roast 225g)**EXHALE**£14.64**105 rev2y ago](https://www.amazon.co.uk/dp/B0D76WKD5B) [**Cafédirect Mayan Gold Mexico Organic Fairtrade Ground Arabica Coffee 200g**Café Direct**£4.86**186 rev2y ago](https://www.amazon.co.uk/dp/B0CV4BVPMP) [**EXHALE Organic Ground Coffee - 450g Pack - Mycotoxin Free Mould Free & Polyphenol Rich - For Cafetiere Filter or AeroPress (Medium Roast 450g)**EXHALE**£21.48**287 rev4y ago](https://www.amazon.co.uk/dp/B09N9MQQFL) [**EXHALE Organic Ground Coffee - 450G PACK - Mycotoxin Free Single Origin and 100% Arabica Beans. For Cafetiere Filter or AeroPress (Dark Roast)**EXHALE**£21.69**243 rev4y ago](https://www.amazon.co.uk/dp/B09N9NJVJ6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Clipper Organic Medium Roast Arabica Instant Coffee 500 g Refill Fairtrade Sustainable**Clipper Natural, Fair & Delicious**£27.49**4.5★**▲ 80%**](https://www.amazon.co.uk/dp/B0053PLVX2) [**EXHALE Organic Ground Coffee - 450g Pack - Mycotoxin Free Mould Free & Polyphenol Rich - For Cafetiere Filter or AeroPress (Medium Roast 450g)**EXHALE**£21.48**4.3★**▲ 58%**](https://www.amazon.co.uk/dp/B09N9MQQFL) [**NATURELA Organic 100% Slow Roasted Arabica Ground Coffee 1kg Bag**Naturela**£19.17**4.2★**▲ 48%**](https://www.amazon.co.uk/dp/B0F66MJSL1) [**Grumpy Mule Colombia Planadas Organic (Ground Coffee) with notes of Caramel and Red Fruits 200g**Grumpy Mule**£5.63**4.3★**▲ 25%**](https://www.amazon.co.uk/dp/B00FC9G53A) [**Cafedirect Machu Picchu Organic Ground Coffee 200 g**Café Direct**£4.72**4.6★**▲ 15%**](https://www.amazon.co.uk/dp/B01CUDI3R6)
**~~View all trending →~~**
## **What buyers say about organic coffee**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**29%
*“Excellent taste”*
**Caffeine Content**13%
*“Best Cup of Coffee ever”*
**Flavor**11%
*“Good flavour and bouquet and smooth taste”*
**Vegan/Organic**9%
*“Great being organic too”*
**Value For Money**8%
*“Good price”*
**Quality-Overall**8%
*“Good quality coffee”*
**Smell**5%
*“strong aroma”*
**Freshness**3%
*“Theyre really fresh”*
**Soft Feel**2%
*“So smooth”*
**Health Benefits-Overall**2%
*“Delicious and healthy”*
### **What buyers complain about **
**Taste-Overall**19%
*“No taste”*
**Flavor**10%
*“The flavour was simply the worst coffee i have ever had”*
**Strength**8%
*“Very weak strength”*
**Value For Money**8%
*“Its a bit on the expensive side”*
**Quality-Overall**6%
*“the coffee there wasnt as good as this one”*
**Bitter**5%
*“bitter for me”*
**Caffeine Content**4%
*“caffeine content seens to be low to moderate rather than strong as suggested”*
**Burnt/Roasted/Overbaked**3%
*“Roast too dark”*
**Indigestion**3%
*“Gave me indigestion”*
**Stale/Rotten/Spoiled**2%
*“Not for us unfortunately, very bitter and doesnt seem very fresh :”*
## **Common questions**
- **Is organic coffee profitable to sell on Amazon United Kingdom?**
- The niche generates £214K/yr across 17 tracked products. 90-day search growth is -14.6%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the organic coffee niche?**
- 9 brands and 41 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 90% of demand.
- **What do buyers complain about in organic coffee?**
- Top complaints mined from reviews: Taste-Overall, Flavor, Strength. The return rate is 0.1%.
- **When does demand for organic coffee peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the organic coffee niche?**
- Listings span £3.65–£33.29; the average listing price is £16.28 (sweet spot $15–$100). The average incumbent carries 401 reviews — the moat a new listing must climb.
## **Related niches in Grocery**
- 69 [**garden broom**](https://flapen.com/research/uk/grocery/garden-broom)£911K/yr+38.0%**Launch it**- 69 [**electrolytes sachets**](https://flapen.com/research/uk/grocery/electrolytes-sachets)£1.6M/yr+45.8%**Launch it**- 69 [**spider repellent plug in**](https://flapen.com/research/uk/grocery/spider-repellent-plug-in)£109K/yr+71.2%**Worth a look**- 69 [**ice cream tubs**](https://flapen.com/research/uk/grocery/ice-cream-tubs)£167K/yr+150.5%**Worth a look**- 70 [**alcohol free beer**](https://flapen.com/research/uk/grocery/alcohol-free-beer)£514K/yr+32.4%**Worth a look**- 70 [**ice cream cones**](https://flapen.com/research/uk/grocery/ice-cream-cones)£135K/yr+176.7%**Worth a look**[**All Grocery niches **](https://flapen.com/research/uk/grocery)