---
title: "Oregano — £116K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/oregano"
last_updated: "2026-07-31T19:21:11.443Z"
locale: en
meta:
description: "Niche score 39/100 · £116K/yr market · 119K searches/yr · £4.39 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · £116K/yr market · 119K searches/yr · £4.39 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Oregano — £116K/yr Amazon UK Niche (2026) - Flapen"
---
# **oregano**
**Skip it**
Prices mostly outside the sweet spot ($1.15–$9.84) — this niche doesn't clear our bar today.
Market size 27Growth 24Conversion 100Competition 23Returns 100Price range 0Avg price 12Brand share 13Review moat 81Quality gap 21
**Conversion**
**Incredible****22.3%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****386.21**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****£116K**
£116K/yr · 119K searches
**Growth**
**Bad****-1.7%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****73%**
top-5 click share — a locked-up shelf
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
**Avg price**
**Bad****£4.39**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£1.15–£9.84**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, oregano is a £116K/yr Amazon United Kingdom market (119K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 39/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **oregano market data**
- **Units sold / yr**
- **25K–30K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **£110K–£132K**
- units × avg price
- **Conversion rate**
- **22.3%**
- **Avg BSR**
- **#18**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **29%**
- **Out of stock**
- **10.3%**
- **Avg brand age**
- **57 months**
- **Avg seller age**
- **170 days**
## **Competition & brand share**
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▼falling
**Sellers**
**51**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**73%**
Top 20: 100%
**Open market**
**3%**
- Schwartz37% - Morrisons32% - Old India17% - APSOGO6% - Chefs Larder3% - Bevelini2% - Open — no brand owns it (2 brands, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 89 weeks — -1.7% search growth over the last 90 days.
3K2KSpike '25 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/uk/grocery/oregano/trend)
## **Top oregano search terms**
- **oregano**89K/yr+1.9%19.7% conv. - **oregano dried**18K/yr-26.8%13.6% conv. - **dried oregano**9K/yr+12.3%14.0% conv. - **origano**2K/yr+0.3%16.2% conv. [**All search terms **](https://flapen.com/research/uk/grocery/oregano/search-terms)
## **Top oregano products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£12K20%£23K30%£35K40%£46K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Schwartz Dried Oregano 85g Aromatic Herb with Sweet Peppery Flavour and Citrus Notes Ideal for Italian Greek Mexican and Caribbean Recipes in Restaurants Catering and Home Cooking**Schwartz**£3.90**4.7★260 rev](https://www.amazon.co.uk/dp/B0DHSWWNLF) [2**Morrisons Oregano 12g**Morrisons**£1.15**4.6★555 rev](https://www.amazon.co.uk/dp/B01B1NQTMC) [3**Old India Oregano 500g**Old India**£6.27**4.7★591 rev](https://www.amazon.co.uk/dp/B08LVVFZWR) [4**Morrisons Oregano 28g**Morrisons**£1.87**4.5★70 rev](https://www.amazon.co.uk/dp/B0DG93Z8GS) [5**Schwartz Oregano 7g**Schwartz**£1.88**4.7★327 rev](https://www.amazon.co.uk/dp/B014DDVCLU)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Schwartz Dried Oregano 85g Aromatic Herb with Sweet Peppery Flavour and Citrus Notes Ideal for Italian Greek Mexican and Caribbean Recipes in Restaurants Catering and Home Cooking**Schwartz**£3.90**260 rev1y ago](https://www.amazon.co.uk/dp/B0DHSWWNLF) [**Morrisons Oregano 28g**Morrisons**£1.87**70 rev1y ago](https://www.amazon.co.uk/dp/B0DG93Z8GS) [**Dried Oregano 50g Wholerich Foods**Wholerich Foods**£2.54**16 rev2y ago](https://www.amazon.co.uk/dp/B0D8ZXPK3X) [**Apsogo Organic Greek Oregano - Mountain Oregano produced in Greece Sun-Dried Strong Aroma & Flavour - Authentic Greek Herb in Eco Resealable Pouch (200g)**APSOGO**£9.84**773 rev3y ago](https://www.amazon.co.uk/dp/B0BLZCC7QY) [**Dried Oregano Herbs | Leaves | Seasoning (Greek) Premium Quality Free UK P&P 50g-450g (50g)**Spice Mart**£3.14**218 rev5y ago](https://www.amazon.co.uk/dp/B08ZNWBXLD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Dried Oregano 50g Wholerich Foods**Wholerich Foods**£2.54**4.6★**▲ 43%**](https://www.amazon.co.uk/dp/B0D8ZXPK3X) [**Schwartz Oregano 7 g**Schwartz**£2.20**4.6★**▲ 34%**](https://www.amazon.co.uk/dp/B00564UX1G) [**Apsogo Organic Greek Oregano - Mountain Oregano produced in Greece Sun-Dried Strong Aroma & Flavour - Authentic Greek Herb in Eco Resealable Pouch (200g)**APSOGO**£9.84**4.7★**▲ 26%**](https://www.amazon.co.uk/dp/B0BLZCC7QY) [**Old India Oregano 250g**Old India**£4.93**4.7★**▲ 20%**](https://www.amazon.co.uk/dp/B08LVWSNZH) [**Old India Oregano 1kg**Old India**£9.36**4.7★**▲ 19%**](https://www.amazon.co.uk/dp/B08LVV7582)
**~~View all trending →~~**
## **What buyers say about oregano**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**25%
*“Super price”*
**Quality-Overall**19%
*“Good quality dried herbs”*
**Taste-Overall**17%
*“Taste good”*
**Flavor**15%
*“Great flavour, organic, and will last for ages”*
**Spiciness**4%
*“Great spice use this a lot so paid to get bigger bags”*
**Smell**4%
*“Very nice aromatic herb use it on pizza, great aroma and big size, will last for ages”*
**Health Benefits-Overall**3%
*“Good healthy options”*
**Durability**2%
*“Very versatile and keeps well”*
**Ingredients-Overall**2%
*“I use lots of Oregano - just as well as this is a big bag”*
**Vegan/Organic**1%
*“providing excellent value for a premium organic herb”*
### **What buyers complain about **
**Advertised Vs Actual Product**20%
*“Mis-selling ad images”*
**Natural Resource Wastage**20%
*“Waste of money”*
**Ease Of Use**20%
*“Use sparingly”*
**Quality-Overall**10%
*“Very poor quality, lots of little hard sticks and dust”*
**Chunk/Clump/Collection**10%
*“hard lumps, possibly seed heads or flowers”*
**Value For Money**10%
*“Quite expensive”*
## **Common questions**
- **Is oregano profitable to sell on Amazon United Kingdom?**
- The niche generates £116K/yr across 14 tracked products. 90-day search growth is -1.7%. Flapen's verdict: Skip it (39/100).
- **How competitive is the oregano niche?**
- 8 brands and 51 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in oregano?**
- Top complaints mined from reviews: Advertised Vs Actual Product, Natural Resource Wastage, Ease Of Use. The return rate is 0.0%.
- **When does demand for oregano peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the oregano niche?**
- Listings span £1.15–£9.84; the average listing price is £4.39 (sweet spot $15–$100). The average incumbent carries 386 reviews — the moat a new listing must climb.
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