---
title: "Orbit Chewing Gum — £839K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/orbit-chewing-gum"
last_updated: "2026-07-31T21:49:19.253Z"
locale: en
meta:
description: "Niche score 53/100 · £839K/yr market. Brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · £839K/yr market. Brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Orbit Chewing Gum — £839K/yr Amazon UK Niche (2026) - Flapen"
---
# **orbit chewing gum**
**Worth a look**
Shows low returns (0.0%), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.
Market size 75Growth 22Conversion 94Competition 73Returns 100Price range 19Avg price 15Brand share 10Review moat 42Quality gap 35
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.7%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****£839K**
£839K/yr · 1.4M searches
**Competition**
**Good****41%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****2,319.87**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-5.6%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£0.95–£18.23**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Bad****£5.29**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, orbit chewing gum is a £839K/yr Amazon United Kingdom market (1.4M searches/yr). The top 5 brands hold 96% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **orbit chewing gum market data**
- **Units sold / yr**
- **150K–200K**
- avg 4,000–5,000/product
- **Revenue / yr**
- **£794K–£1.1M**
- units × avg price
- **Conversion rate**
- **11.7%**
- **Avg BSR**
- **#26**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **79%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **64 months**
- **Avg seller age**
- **163 days**
## **Competition & brand share**
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▲rising
**Sellers**
**156**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**41%**
Top 20: 83%
**Open market**
**1%**
- WRIGLEY'S EXTRA42% - Extra41% - PUR Gum6% - Mars5% - AirWaves3% - Wrigley's3% - Open — no brand owns it (2 brands, 1%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -5.6% search growth over the last 90 days.
30K20KSpike '24Holiday '24Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.2×
[**Open Trend **](https://flapen.com/research/uk/grocery/orbit-chewing-gum/trend)
## **Top orbit chewing gum search terms**
- **chewing gum**532K/yr-1.0%12.4% conv. - **gum**298K/yr-6.9%6.1% conv. - **extra chewing gum**100K/yr+6.9%9.8% conv. - **wrigleys extra chewing gum**51K/yr-2.2%10.6% conv. - **chewing gum bulk**68K/yr-22.7%5.6% conv. - **extra gum**52K/yr-9.8%9.1% conv. - **extra**48K/yr-31.3%9.3% conv. - **wrigleys chewing gum**44K/yr-16.0%5.9% conv. - **sugar free gum**41K/yr-18.6%9.3% conv. - **sugar free chewing gum**29K/yr-9.6%9.5% conv. [**All search terms **](https://flapen.com/research/uk/grocery/orbit-chewing-gum/search-terms)
## **Top orbit chewing gum products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£34K8%£67K12%£101K16%£134K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Wrigleys Extra Chewing Gum Spearmint Flavour 46 pieces Sugar Free Chewing Gum Bottle with Xylitol**WRIGLEY'S EXTRA**£1.62**4.6★795 rev](https://www.amazon.co.uk/dp/B015J4KB82) [2**Wrigleys Extra Chewing Gum Peppermint Flavour 46 pieces Sugar Free Chewing Gum Bottle with Xylitol**Extra**£1.54**4.7★786 rev](https://www.amazon.co.uk/dp/B017BSX7GM) [3**Wrigleys Extra White Chewing Gum Bubblemint Flavour 46 pieces Sugar Free Chewing Gum Bottle with Xylitol**Extra**£1.78**4.6★3,486 rev](https://www.amazon.co.uk/dp/B01CHT7BOE) [4**Extra White Chewing Gum Bulk Box Sugar Free Chewing Gum Bulk 30 Packs of 10 Pieces | Fresh Peppermint Breath & Stain Removal | Ideal for Office Desk Breaks Commuting & Daily Refreshment**Extra**£10.81**4.8★510 rev](https://www.amazon.co.uk/dp/B00AC2JISQ) [5**Extra Chewing Gum Sugar Free Cool Breeze Flavour 5 x10 Pieces Air Travel Essentials Festival Accessories & Road Trip Snacks**WRIGLEY'S EXTRA**£1.96**4.8★453 rev](https://www.amazon.co.uk/dp/B0851SV1SW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Wrigleys Extra Chewing Gum Peppermint Flavour 6 Bottles of 46 Pieces Extra Blue Price Marked Sugar Free Chewing Gum Bulk Pack with Xylitol 276 pieces**Wrigley's**£13.50**38 rev1y ago](https://www.amazon.co.uk/dp/B0F1KR9817) [**PUR Jumbo Gum | Aspartame Free Chewing Gum | Made with Xylitol | Natural Bubblegum Grape Watermelon Flavour 20 Pieces (Pack of 1)**PUR Gum**£3.60**3,866 rev1y ago](https://www.amazon.co.uk/dp/B0CCSY1F5P) [**Extra Refreshers Watermelon Raspberry Sugar Free Chewing Gum Pack 30 Pieces - Fresh Breath Fruit Gum - Air Travel Essentials Festival Accessories Summer Holiday & Road Trip Snacks**Extra**£1.86**208 rev1y ago](https://www.amazon.co.uk/dp/B0DP5F7YK6) [**Extra Watermelon Sugar Free Chewing Gum Bottle 46 Pieces - Fresh Breath Fruit Gum - Travel Essentials Air Travel Accessories Road Trip Snacks & Summer Festival Survival Kit**Extra**£1.87**285 rev2y ago](https://www.amazon.co.uk/dp/B0CQP88LPT) [**Wrigleys Extra Strawberry Sugar Free Chewing Gum Bottle 46 Pieces - Fresh Breath Fruit Gum - Air Travel Essentials Festival Accessories Summer Holiday & Road Trip Snacks**WRIGLEY'S EXTRA**£1.84**581 rev4y ago](https://www.amazon.co.uk/dp/B09RG7YVFT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Wrigleys Extra Spearmint Sugar Free Chewing Gum Multipack 5 x 10 Pieces - Mint Fresh Breath Gum - Air Travel Essentials Festival Accessories & Road Trip Snacks**WRIGLEY'S EXTRA**£2.08**4.6★**▲ 56%**](https://www.amazon.co.uk/dp/B0851SNZ3J) [**PUR Jumbo Gum | Aspartame Free Chewing Gum | Made with Xylitol | Natural Bubblegum Grape Watermelon Flavour 20 Pieces (Pack of 1)**PUR Gum**£3.60**3.5★**▲ 36%**](https://www.amazon.co.uk/dp/B0CCSY1F5P) [**Wrigleys Extra Chewing Gum Cool Breeze Mint Flavour 46 pieces Sugar Free Chewing Gum Bottle with Xylitol**Extra**£1.77**4.6★**▲ 32%**](https://www.amazon.co.uk/dp/B07YDWQ8MM) [**Wrigleys Extra White Chewing Gum Peppermint Flavour 46 pieces Sugar Free Chewing Gum Bottle with Xylitol**Extra**£2.14**4.7★**▲ 26%**](https://www.amazon.co.uk/dp/B01CNNNC06) [**PUR Gum | Sugar Free Chewing Gum | Made with Xylitol | Vegan Aspartame Free Gluten Free & Keto Friendly | Natural Wintergreen Flavoured Gum 55 Pieces (Pack of 1)**PUR Gum**£3.76**4.3★**▲ 24%**](https://www.amazon.co.uk/dp/B00CQN9SLG)
**~~View all trending →~~**
## **What buyers say about orbit chewing gum**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**20%
*“Decent price”*
**Taste-Overall**20%
*“Nice tasting gum”*
**Flavor**18%
*“Strong fresh flavour”*
**Ease Of Chewing/Swallowing**12%
*“nice to chew”*
**Quality-Overall**7%
*“no complaints”*
**Advertised Vs Actual Product**3%
*“As advertised”*
**Freshness**3%
*“Its a fresh”*
**Sweetness**3%
*“sugar free”*
**Breathability**2%
*“Fresh breath lovely smell”*
**Health Benefits-Overall**1%
*“Healthy”*
### **What buyers complain about **
**Flavor**17%
*“Disappointed - washed out flavour”*
**Taste-Overall**16%
*“Taste doesnt last”*
**Advertised Vs Actual Product**12%
*“Misleading description”*
**Stale/Rotten/Spoiled**7%
*“Dont taste fresh”*
**Ease Of Chewing/Swallowing**5%
*“Horrible chewing gum”*
**Durability**5%
*“Doesnt last”*
**Ingredients-Overall**4%
*“Product does not contain Xylitol”*
**Value For Money**4%
*“Waste of money”*
**Quality-Overall**4%
*“Not the best”*
**Artificial Sweeteners**2%
*“Added xylitol AND ASPARTAME”*
## **Common questions**
- **Is orbit chewing gum profitable to sell on Amazon United Kingdom?**
- The niche generates £839K/yr across 38 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -5.6%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the orbit chewing gum niche?**
- 8 brands and 156 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in orbit chewing gum?**
- Top complaints mined from reviews: Flavor, Taste-Overall, Advertised Vs Actual Product. The return rate is 0.0%.
- **When does demand for orbit chewing gum peak?**
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- **What does it cost to enter the orbit chewing gum niche?**
- Listings span £0.95–£18.23; the average listing price is £5.29 (sweet spot $15–$100). The average incumbent carries 2,320 reviews — the moat a new listing must climb.
## **Related niches in Grocery**
- 69 [**garden broom**](https://flapen.com/research/uk/grocery/garden-broom)£911K/yr+38.0%**Launch it**- 69 [**electrolytes sachets**](https://flapen.com/research/uk/grocery/electrolytes-sachets)£1.6M/yr+45.8%**Launch it**- 69 [**spider repellent plug in**](https://flapen.com/research/uk/grocery/spider-repellent-plug-in)£109K/yr+71.2%**Worth a look**- 69 [**ice cream tubs**](https://flapen.com/research/uk/grocery/ice-cream-tubs)£167K/yr+150.5%**Worth a look**- 70 [**alcohol free beer**](https://flapen.com/research/uk/grocery/alcohol-free-beer)£514K/yr+32.4%**Worth a look**- 70 [**ice cream cones**](https://flapen.com/research/uk/grocery/ice-cream-cones)£135K/yr+176.7%**Worth a look**[**All Grocery niches **](https://flapen.com/research/uk/grocery)