---
title: "Orange Squash — £68K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/orange-squash"
last_updated: "2026-07-31T19:21:08.781Z"
locale: en
meta:
description: "Niche score 49/100 · £68K/yr market · 91K searches/yr · £3.89 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · £68K/yr market · 91K searches/yr · £3.89 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Orange Squash — £68K/yr Amazon UK Niche (2026) - Flapen"
---
# **orange squash**
**Skip it**
Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Market size 17Growth 60Conversion 99Competition 55Returns 100Price range 27Avg price 11Brand share 6Review moat 74Quality gap 32
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****19.2%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****524.52**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Good****+36.5%**
90-day search growth — must beat 0% to launch
**Competition**
**Good****52%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****£0.87–£20.32**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****£68K**
£68K/yr · 91K searches
**Avg price**
**Bad****£3.89**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, orange squash is a £68K/yr Amazon United Kingdom market (91K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Aug–Sep. Verdict: Skip it — 49/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **orange squash market data**
- **Units sold / yr**
- **25K–30K**
- avg 750–1,000/product
- **Revenue / yr**
- **£97K–£117K**
- units × avg price
- **Conversion rate**
- **19.2%**
- **Avg BSR**
- **#107**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **70%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **59 months**
- **Avg seller age**
- **160 days**
## **Competition & brand share**
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▲rising
**Sellers**
**54**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**52%**
Top 20: 97%
**Open market**
**1%**
- Robinsons88% - Morrisons4% - GLUG!2% - Generic2% - Pago1% - LITTLE MIXERS1% - Open — no brand owns it (1 brand, 1%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +36.5% search growth over the last 90 days.
10K6KSpike '25Prime Day '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Sep · busiest ÷ quietest = 3.7×
[**Open Trend **](https://flapen.com/research/uk/grocery/orange-squash/trend)
## **Top orange squash search terms**
- **robinsons fruit creations**31K/yr+55.4%19.0% conv. - **peach juice**20K/yr+35.5%4.4% conv. - **peach squash**13K/yr+2.5%17.6% conv. - **fruit creations**6K/yr+43.4%26.7% conv. - **robinsons fruit and barley squash**3K/yr+88.3%11.9% conv. - **peach drink**4K/yr+35.9%1.5% conv. - **robinsons creations**3K/yr+45.0%23.7% conv. - **fruit and barley**3K/yr+24.3%15.1% conv. - **peach cordial**3K/yr+24.7%9.2% conv. - **robinsons peach**2K/yr-2.6%15.8% conv. [**All search terms **](https://flapen.com/research/uk/grocery/orange-squash/search-terms)
## **Top orange squash products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£3K8%£5K12%£8K16%£11K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Robinsons Fruit & Barley Peach Squash 1L**Robinsons**£1.04**4.7★1,208 rev](https://www.amazon.co.uk/dp/B017NVF62K) [2**Robinsons Fruit Creations Real Fruit Squash Low Calorie Zesty Orange and Mango 1 Litre Bottle**Robinsons**£1.23**4.7★440 rev](https://www.amazon.co.uk/dp/B07BGBD7J8) [3**Robinsons Fruit Creations Real Fruit Squash 1L Peach and Raspberry**Robinsons**£1.34**4.7★839 rev](https://www.amazon.co.uk/dp/B075ZVZDFW) [4**Robinsons Fruit Creations Real Fruit Squash Lemon and Raspberry 1L Bottle (Pack of 1)**Robinsons**£1.44**4.5★539 rev](https://www.amazon.co.uk/dp/B09RFTVWX9) [5**Robinsons Fruit Creations Real Fruit Squash Strawberry Cherry & Lime 1L**Robinsons**£1.57**4.3★41 rev](https://www.amazon.co.uk/dp/B0GPY9VQB1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Robinsons Fruit Creations Real Fruit Squash Strawberry Cherry & Lime 1L**Robinsons**£1.57**41 rev4mo ago](https://www.amazon.co.uk/dp/B0GPY9VQB1) [**GLUG! 100% Peach Fruit Juice Healthy Juice Drink With No Added Sugar (12X320ML)**GLUG!**£17.46**37 rev12mo ago](https://www.amazon.co.uk/dp/B0FK6GLYHJ) [**Little Mixers White Peach Purée (1kg)**LITTLE MIXERS**£9.60**38 rev1y ago](https://www.amazon.co.uk/dp/B0DK8H1V2Y) [**Robinsons Fruit Creations Tangy Apple & Rhubarb 1L Bottle**Robinsons**£1.65**240 rev2y ago](https://www.amazon.co.uk/dp/B0D67BNR56) [**Strike Peach Drink Juice fruit juice 1000 Mililiter x 3 Pieces**Generic**£9.93**3 rev2y ago](https://www.amazon.co.uk/dp/B0DQVPNR55)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Robinsons Fruit Creations Real Fruit Squash Low Calorie Exotic Pineapple Mango and Passion Fruit 1 Litre**Robinsons**£1.41**4.6★**▲ 157%**](https://www.amazon.co.uk/dp/B07BGBKTB2) [**Robinsons Fruit Creations Real Fruit Squash Strawberry Cherry & Lime 1L**Robinsons**£1.57**4.3★**▲ 140%**](https://www.amazon.co.uk/dp/B0GPY9VQB1) [**Robinsons Fruit & Barley with Vitamins Summer Fruits Squash 1L**Robinsons**£1.68**4.6★**▲ 129%**](https://www.amazon.co.uk/dp/B005LLZ6YI) [**Robinsons Fruit & Barley Orange Squash 1L**Robinsons**£0.87**4.7★**▲ 35%**](https://www.amazon.co.uk/dp/B016IP74DQ) [**Robinsons Fruit Creations Real Fruit Squash Lemon and Raspberry 1L Bottle (Pack of 1)**Robinsons**£1.44**4.5★**▲ 13%**](https://www.amazon.co.uk/dp/B09RFTVWX9)
**~~View all trending →~~**
## **What buyers say about orange squash**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**30%
*“it tastes lovely”*
**Flavor**21%
*“The flavour is rich”*
**Value For Money**12%
*“Excellent value”*
**Freshness**8%
*“It is refreshing”*
**Quality-Overall**7%
*“The quality is perfect with every can tasting as good as the previous”*
**Sweetness**3%
*“Chilling it enhances the sweetness”*
**Size-Overall**2%
*“just right size”*
**Ease Of Use**2%
*“easy to store”*
**Portability**1%
*“Convenient little bottle to carry around”*
**Advertised Vs Actual Product**1%
*“As described”*
### **What buyers complain about **
**Taste-Overall**22%
*“Disgusting taste”*
**Value For Money**18%
*“Not Worth It”*
**Flavor**8%
*“Absolutely gutted Robinson's seem to have discontinued this flavour”*
**Sweetness**7%
*“Too much sugar”*
**Size-Overall**6%
*“I was a little shocked at how tiny the bottle was”*
**Artificial Sweeteners**4%
*“but there is a relatively strong artificial sweetener aftertaste”*
**Strength**3%
*“Very weak”*
**Smell**2%
*“Smelled awful”*
**Dilute/Watery**2%
*“Robinson diluted juice”*
**Ingredients-Overall**1%
*“Would never had bought it I'd know all the ingredients in it”*
## **Common questions**
- **Is orange squash profitable to sell on Amazon United Kingdom?**
- The niche generates £68K/yr across 23 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +36.5%. Flapen's verdict: Skip it (49/100).
- **How competitive is the orange squash niche?**
- 7 brands and 54 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in orange squash?**
- Top complaints mined from reviews: Taste-Overall, Value For Money, Flavor. The return rate is 0.1%.
- **When does demand for orange squash peak?**
- Demand peaks in Aug–Sep; the busiest month runs 3.7× the quietest.
- **What does it cost to enter the orange squash niche?**
- Listings span £0.87–£20.32; the average listing price is £3.89 (sweet spot $15–$100). The average incumbent carries 525 reviews — the moat a new listing must climb.
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