---
title: "Orange Gin — £298K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/orange-gin"
last_updated: "2026-07-31T19:21:08.424Z"
locale: en
meta:
description: "Niche score 50/100 · £298K/yr market. Brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · £298K/yr market. Brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Orange Gin — £298K/yr Amazon UK Niche (2026) - Flapen"
---
# **orange gin**
**Worth a look**
Shows low returns (0.3%), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.
Market size 51Growth 57Conversion 91Competition 35Returns 98Price range 47Avg price 69Brand share 9Review moat 27Quality gap 19
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.9%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****£14.30**
avg listing price — sweet spot $15–$100
**Growth**
**Good****+31.6%**
90-day search growth — must beat 0% to launch
**Market size**
**Good****£298K**
£298K/yr · 191K searches
**Price range**
**Okay****£9.39–£20.03**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****64%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****3,847.25**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, orange gin is a £298K/yr Amazon United Kingdom market (191K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **orange gin market data**
- **Units sold / yr**
- **20K–25K**
- avg 750–1,000/product
- **Revenue / yr**
- **£286K–£358K**
- units × avg price
- **Conversion rate**
- **10.9%**
- **Avg BSR**
- **#64**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **69%**
- **Out of stock**
- **6.1%**
- **Avg brand age**
- **80 months**
- **Avg seller age**
- **168 days**
## **Competition & brand share**
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▼falling
**Sellers**
**53**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**64%**
Top 20: 100%
**Open market**
**0%**
- Aber Falls47% - Beefeater19% - Tanqueray18% - Malfy7% - Gordon's5% - Whitley Neill4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +31.6% search growth over the last 90 days.
13K8KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 6.3×
[**Open Trend **](https://flapen.com/research/uk/grocery/orange-gin/trend)
## **Top orange gin search terms**
- **orange gin**46K/yr+5.8%9.0% conv. - **aber falls gin**19K/yr+221.2%11.6% conv. - **aber falls**27K/yr+20.1%7.2% conv. - **blood orange gin**24K/yr+23.6%8.4% conv. - **beefeater gin**21K/yr+16.5%7.7% conv. - **tanqueray sevilla gin**16K/yr+41.6%14.3% conv. - **marmalade gin**7K/yr+46.0%12.5% conv. - **beefeater gin 1 litre**5K/yr+14.3%2.4% conv. - **seville orange gin**4K/yr+106.1%12.6% conv. - **beefeater**5K/yr+6.0%5.7% conv. [**All search terms **](https://flapen.com/research/uk/grocery/orange-gin/search-terms)
## **Top orange gin products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£30K20%£60K30%£89K40%£119K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Aber Falls Orange Marmalade Gin 70cl (Packaging may vary)**Aber Falls**£14.71**4.8★3,296 rev](https://www.amazon.co.uk/dp/B077Q3D3LK) [2**Tanqueray Flor De Sevilla Gin | 41.3% vol | 70cl | Zesty & Citrus Flavoured | Notes of Seville Orange & Botanicals | Enjoy with Ice & Tonic**Tanqueray**£17.67**4.8★11,548 rev](https://www.amazon.co.uk/dp/B07C8NJV9P) [3**Beefeater Blood Orange Flavoured Gin 70cl**Beefeater**£14.25**4.8★10,551 rev](https://www.amazon.co.uk/dp/B07NMN2CHF) [4**Beefeater London Dry Gin 70cl**Beefeater**£14.45**4.8★10,551 rev](https://www.amazon.co.uk/dp/B017P1Q9HE) [5**Malfy Arancia Sicilian Blood Orange Flavoured Gin | 41% ABV | 70cl | Flavoured Italian Gin | Orange Blossom Notes | Background Notes of Juniper | Orange Flavoured Gin Inspired by the Amalfi Coast**Malfy**£18.88**4.8★5,626 rev](https://www.amazon.co.uk/dp/B0795ZW5LB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Aber Falls | Rhubarb & Ginger | Gin Liqueur | 70cl**Aber Falls**£10.13**90 rev1y ago](https://www.amazon.co.uk/dp/B0FFH7XQMP) [**Aber Falls | Wild Raspberry | Gin Liqueur | 70cl**Aber Falls**£10.03**99 rev1y ago](https://www.amazon.co.uk/dp/B0FFHLDSHW) [**Aber Falls Welsh Vodka**Aber Falls**£13.16**183 rev1y ago](https://www.amazon.co.uk/dp/B0FF55W3N6) [**Aber Falls | Pistachio Cream Liqueur | 70cl**Aber Falls**£9.84**126 rev1y ago](https://www.amazon.co.uk/dp/B0FBYC33HF) [**Aber Falls Distillery Welsh Dry Gin 70 cl**Aber Falls**£14.35**88 rev1y ago](https://www.amazon.co.uk/dp/B0DQ51LBHN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Tanqueray Flor de Sevilla Gin & Tonic | 6.5% vol | 12 x 250ml | Ready to Drink Cans | Bittersweet Taste of Seville Oranges & Tanqueray London Dry Gin | Mixed with Tonic**Tanqueray**£17.23**4.7★**▲ 71%**](https://www.amazon.co.uk/dp/B0C5RTTQLX) [**Aber Falls Distillery Welsh Dry Gin 70 cl**Aber Falls**£14.35**4.7★**▲ 56%**](https://www.amazon.co.uk/dp/B0DQ51LBHN) [**Aber Falls Orange Marmalade Gin 70cl (Packaging may vary)**Aber Falls**£14.71**4.8★**▲ 53%**](https://www.amazon.co.uk/dp/B077Q3D3LK) [**Aber Falls Welsh Vodka**Aber Falls**£13.16**4.3★**▲ 30%**](https://www.amazon.co.uk/dp/B0FF55W3N6) [**Beefeater Pink Strawberry Flavoured Gin 70 cl**Beefeater**£13.95**4.8★**— 6%**](https://www.amazon.co.uk/dp/B0763W2SN6)
**~~View all trending →~~**
## **What buyers say about orange gin**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**30%
*“Flavour is nice and creamy”*
**Alcohol Flavor**29%
*“Smooth drink”*
**Value For Money**11%
*“Good value”*
**Flavor**9%
*“Flavour is nice and creamy”*
**Quality-Overall**6%
*“Decent gin”*
**Gifting Purpose**3%
*“Bought as a gift and gratefully received”*
**Sweetness**3%
*“Very smooth with sweet undertones”*
**Ease Of Use**1%
*“Easy drinking really affordable”*
**Freshness**1%
*“So refreshing”*
**Bitter**1%
*“Delicious bitter orange flavour of gin”*
### **What buyers complain about **
**Taste-Overall**32%
*“Just the taste was not for me”*
**Alcohol Flavor**12%
*“This vodka is the same I'm afraid”*
**Bitter**6%
*“Seems slightly rough and rather bitter”*
**Flavor**6%
*“Nice liqueur, very smooth and moreish, the only reason I marked it down as the pistachio flavour isn't very strong”*
**Value For Money**5%
*“yes it is more expensive”*
**Sweetness**5%
*“Boiled sweet in liquid form 👎 Sickly sweet”*
**Alcohol Content**4%
*“And a lower alcohol content than gin alone”*
**Smell**4%
*“Smells and tastes like bells 8yr old,nicer as its going down though, overpriced, i think £25 per litre max”*
**Artificial Sweeteners**2%
*“Taste is very artificial”*
**Quality-Overall**2%
*“Not the best”*
## **Common questions**
- **Is orange gin profitable to sell on Amazon United Kingdom?**
- The niche generates £298K/yr across 16 tracked products. 90-day search growth is +31.6%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the orange gin niche?**
- 6 brands and 53 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in orange gin?**
- Top complaints mined from reviews: Taste-Overall, Alcohol Flavor, Bitter. The return rate is 0.3%.
- **When does demand for orange gin peak?**
- Demand peaks in Nov–Dec; the busiest month runs 6.3× the quietest.
- **What does it cost to enter the orange gin niche?**
- Listings span £9.39–£20.03; the average listing price is £14.30 (sweet spot $15–$100). The average incumbent carries 3,847 reviews — the moat a new listing must climb.
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