---
title: "Orange Food Colouring — £26K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/orange-food-colouring"
last_updated: "2026-07-31T22:47:47.220Z"
locale: en
meta:
description: "Niche score 36/100 · £26K/yr market · 31K searches/yr · £3.78 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · £26K/yr market · 31K searches/yr · £3.78 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Orange Food Colouring — £26K/yr Amazon UK Niche (2026) - Flapen"
---
# **orange food colouring**
**Skip it**
Prices mostly outside the sweet spot ($2.55–$6.70) — this niche doesn't clear our bar today.
Market size 7Growth 18Conversion 100Competition 22Returns 99Price range 0Avg price 11Brand share 32Review moat 29Quality gap 43
**Conversion**
**Incredible****22.3%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****86%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****3,632.64**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****74%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-14.8%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£3.78**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£26K**
£26K/yr · 31K searches
**Price range**
**Bad****£2.55–£6.70**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, orange food colouring is a £26K/yr Amazon United Kingdom market (31K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 36/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **orange food colouring market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **£23K–£30K**
- units × avg price
- **Conversion rate**
- **22.3%**
- **Avg BSR**
- **#121**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **36%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **60 months**
- **Avg seller age**
- **197 days**
## **Competition & brand share**
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**10 **▲rising
**Sellers**
**27**
**Top-5 brand share**
**86%**
Top 20: 100%
**Top-5 click share**
**74%**
Top 20: 100%
**Open market**
**9%**
- Sugarflair Colours37% - Belissia23% - Wilton12% - Colour Splash7% - Rainbow Dust7% - Colour Mill5% - Open — no brand owns it (4 brands, 9%)
## **Demand & seasonality**
Weekly Amazon search volume, last 85 weeks — -14.8% search growth over the last 90 days.
4K3KSpike '25Prime Day '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 8.3×
[**Open Trend **](https://flapen.com/research/uk/grocery/orange-food-colouring/trend)
## **Top orange food colouring products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£3K20%£5K30%£8K40%£11K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Sugarflair Essentials Orange Food Colouring Gel 25g - Concentrated Gel Food Dye for Cake Decorating Buttercream Fondant Royal Icing - Vegan Kosher Bake-Stable**Sugarflair Colours**£2.88**4.4★379 rev](https://www.amazon.co.uk/dp/B0F31528YB) [2**Belissia Liquid Food Colouring Orange 10ml for Baking and Cooking**Belissia**£3.27**4.4★16,518 rev](https://www.amazon.co.uk/dp/B07DRM6K1D) [3**Wilton Icing Colour Orange 28 Gram**Wilton**£3.07**4.6★345 rev](https://www.amazon.co.uk/dp/B07VPQDTPR) [4**Colour Splash Food Colouring Gel | Orange | Highly Concentrated Gels Easy To Use Squeezy Tubes Edible Ingredients Transform Plain Cakes Into Bright Eye-Catching Creations - Orange 25g**Colour Splash**£3.02**4.6★5,199 rev](https://www.amazon.co.uk/dp/B017XNFUCY) [5**Rainbow Dust ProGel Professional Food Colouring Orange 25g**Rainbow Dust**£3.80**4.6★8,658 rev](https://www.amazon.co.uk/dp/B00CKWJBJW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**VIVID Orange Food Colouring 30ml - Professional Strength Edible Liquid Dye for Baking Cake Decorating Icing & Fondant - Concentrated Food Grade Colouring - Made in UK**Honeyberry**£5.02**18 rev1y ago](https://www.amazon.co.uk/dp/B0FJG1Q5KC) [**Sugarflair Essentials Orange Food Colouring Gel 25g - Concentrated Gel Food Dye for Cake Decorating Buttercream Fondant Royal Icing - Vegan Kosher Bake-Stable**Sugarflair Colours**£2.88**379 rev1y ago](https://www.amazon.co.uk/dp/B0F31528YB) [**Sugarflair Essentials Orange Food Colouring 25ml - Concentrated Liquid Food Dye for Cake Decorating Fondant Buttercream Royal Icing Macarons - Vegan Kosher Bake-Stable**Sugarflair Colours**£2.62**133 rev1y ago](https://www.amazon.co.uk/dp/B0F2Z9H2MN) [**Colour Mill Oil Based Food Colouring Orange - Next Generation Oil Based Food Colouring for Baking Decorating Icing and Cooking Food Dye DIY Slime and Crafts - 20 ml**Colour Mill**£5.27**541 rev2y ago](https://www.amazon.co.uk/dp/B08VF66NB8) [**Belissia Liquid Food Colouring Orange 10ml for Baking and Cooking**Belissia**£3.27**16,518 rev3y ago](https://www.amazon.co.uk/dp/B07DRM6K1D)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ProGel Concentrated Paste Food Colouring - Orange**Homos**£3.08**4.5★**▲ 252%**](https://www.amazon.co.uk/dp/B00CHPPGWS) [**VIVID Orange Food Colouring 30ml - Professional Strength Edible Liquid Dye for Baking Cake Decorating Icing & Fondant - Concentrated Food Grade Colouring - Made in UK**Honeyberry**£5.02**4.1★**▲ 157%**](https://www.amazon.co.uk/dp/B0FJG1Q5KC) [**Wilton Icing Colour Orange 28 Gram**Wilton**£3.07**4.6★**▲ 105%**](https://www.amazon.co.uk/dp/B07VPQDTPR) [**Preema Deep Orange Food Colour - 25g**Preema**£3.29**4.6★**▲ 41%**](https://www.amazon.co.uk/dp/B00HJWZZ8Y) [**Sugarflair Essentials Orange Food Colouring 25ml - Concentrated Liquid Food Dye for Cake Decorating Fondant Buttercream Royal Icing Macarons - Vegan Kosher Bake-Stable**Sugarflair Colours**£2.62**4.5★**▲ 25%**](https://www.amazon.co.uk/dp/B0F2Z9H2MN)
**~~View all trending →~~**
## **What buyers say about orange food colouring**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**61%
*“Wilton - quality colours”*
**Taste-Overall**17%
*“Great food colouring with no yucky taste”*
**Value For Money**11%
*“They are affordable too”*
**Ease Of Use**11%
*“Its so easy to use”*
## **Common questions**
- **Is orange food colouring profitable to sell on Amazon United Kingdom?**
- The niche generates £26K/yr across 14 tracked products. 90-day search growth is -14.8%. Flapen's verdict: Skip it (36/100).
- **How competitive is the orange food colouring niche?**
- 10 brands and 27 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 86% of demand.
- **When does demand for orange food colouring peak?**
- Demand peaks in Sep–Oct–Nov; the busiest month runs 8.3× the quietest.
- **What does it cost to enter the orange food colouring niche?**
- Listings span £2.55–£6.70; the average listing price is £3.78 (sweet spot $15–$100). The average incumbent carries 3,633 reviews — the moat a new listing must climb.
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