---
title: "Oolong Tea — £48K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/oolong-tea"
last_updated: "2026-07-31T19:20:08.517Z"
locale: en
meta:
description: "Niche score 43/100 · £48K/yr market · 68K searches/yr · £8.91 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · £48K/yr market · 68K searches/yr · £8.91 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Oolong Tea — £48K/yr Amazon UK Niche (2026) - Flapen"
---
# **oolong tea**
**Skip it**
A small market ($48K/yr) — this niche doesn't clear our bar today.
Market size 12Growth 12Conversion 79Competition 36Returns 100Price range 14Avg price 25Brand share 57Review moat 70Quality gap 52
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.0%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****680.76**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****71%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****63%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Okay****£8.91**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£4.87–£16.59**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****£48K**
£48K/yr · 68K searches
**Growth**
**Bad****-26.2%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, oolong tea is a £48K/yr Amazon United Kingdom market (68K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 43/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **oolong tea market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **£53K–£71K**
- units × avg price
- **Conversion rate**
- **8.0%**
- **Avg BSR**
- **#19**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **65%**
- **Out of stock**
- **1.1%**
- **Avg brand age**
- **71 months**
- **Avg seller age**
- **173 days**
## **Competition & brand share**
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▲rising
**Sellers**
**30**
**Top-5 brand share**
**71%**
Top 20: 100%
**Top-5 click share**
**63%**
Top 20: 100%
**Open market**
**21%**
- BUTTERFLY29% - VAHDAM13% - YAMASAN KYOTO UJI10% - Double Dragon9% - BBJ9% - Twinings8%
## **Demand & seasonality**
Weekly Amazon search volume, last 87 weeks — -26.2% search growth over the last 90 days.
2K1K seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Feb · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/uk/grocery/oolong-tea/trend)
## **Top oolong tea search terms**
- **oolong tea**42K/yr-22.5%6.6% conv. - **oolong tea bags**14K/yr-31.1%11.0% conv. - **oolong tea loose leaf**8K/yr-34.7%8.2% conv. - **oolong**3K/yr-27.5%4.8% conv. [**All search terms **](https://flapen.com/research/uk/grocery/oolong-tea/search-terms)
## **Top oolong tea products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£5K20%£10K30%£15K40%£19K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Chinese Oolong Tea 2g x 100 bag (200g)**BUTTERFLY**£7.31**4.5★1,339 rev](https://www.amazon.co.uk/dp/B00VC7CBWA) [2**YAMASAN KYOTO UJI Japanese Oolong tea loose leaf 100% authentic made in Japan (100g)**YAMASAN KYOTO UJI**£12.52**4.6★523 rev](https://www.amazon.co.uk/dp/B08RDJY8J7) [3**Double Dragon China Oolong Tea | Pack Of 100 Premium Tea Bags | Sourced From Chinas Fujian Province | Low Caffeine & Calorie-Free | Boosts Metabolism & Rich in Antioxidants | Vegan & Gluten-Free**Double Dragon**£7.42**4.5★160 rev](https://www.amazon.co.uk/dp/B0D1514NW6) [4**Twinings China Oolong Tea 20 ct**Twinings**£8.88**4.5★686 rev](https://www.amazon.co.uk/dp/B00XA8ZH2U) [5**BBJ loose Chinese tea caddies (oolong tea)**BBJ**£9.66**4.6★379 rev](https://www.amazon.co.uk/dp/B01C7G0FAO)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Oolong Fujian Loose Leaf Tea Classic Chinese Oolong Leaves (100g)**Hiip Tea**£7.08**51 rev1y ago](https://www.amazon.co.uk/dp/B0F74JG9SM) [**Organic Oolong Tea Bags 50 Count Unbleached Chinese Oolong Tea Bags VitalForest High Mountain Tea Tie Guan Yin Non-GMO Container Pack for Gift Set**VitalForest**£8.98**126 rev1y ago](https://www.amazon.co.uk/dp/B0D9HC7FVX) [**Double Dragon China Oolong Tea | Pack Of 100 Premium Tea Bags | Sourced From Chinas Fujian Province | Low Caffeine & Calorie-Free | Boosts Metabolism & Rich in Antioxidants | Vegan & Gluten-Free**Double Dragon**£7.42**160 rev2y ago](https://www.amazon.co.uk/dp/B0D1514NW6) [**HANFANGLING White Peach Oolong Tea Relieve Fatigue Refreshing Caffeine Alternative Promote Digestion Fresh Sweetness of White Peach and Aromatic Taste of Oolong Tea**HANFANGLING**£8.73**132 rev2y ago](https://www.amazon.co.uk/dp/B0CNX2VLZW) [**Oolong Tea Organic Tie Guan Yin 100g (50 Cups) | China Oolong Tea Loose Leaf Organic | REPLANTEA**REPLANTEA Cuidamos tu Naturaleza**£9.99**248 rev3y ago](https://www.amazon.co.uk/dp/B0BVW41WNF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**CAPACITEA Boxed Chinese Authentic Oolong Loose Leaf Tea Oolong Tea 125 Gram**CAPACITEA**£5.06**4.3★**▲ 240%**](https://www.amazon.co.uk/dp/B09FM7P6JW) [**Organic Oolong Tea Bags 50 Count Unbleached Chinese Oolong Tea Bags VitalForest High Mountain Tea Tie Guan Yin Non-GMO Container Pack for Gift Set**VitalForest**£8.98**4.4★**▲ 51%**](https://www.amazon.co.uk/dp/B0D9HC7FVX) [**Chinese Oolong Tea 2g x 100 bag (200g)**BUTTERFLY**£7.31**4.5★**▲ 30%**](https://www.amazon.co.uk/dp/B00VC7CBWA) [**Twinings China Oolong Tea 20 ct**Twinings**£8.88**4.5★**▲ 25%**](https://www.amazon.co.uk/dp/B00XA8ZH2U) [**VAHDAM Oolong Tea Leaves from Chinese Foothills (50+ Cups | 100gm) | Premium Long Leaf Chinese Grown Leaves| Bold & Flavourful | Brew Hot or Iced | Resealable Ziplock Pouch | Direct from Source**VAHDAM**£8.76**4.5★**▲ 25%**](https://www.amazon.co.uk/dp/B01K78VZE4)
**~~View all trending →~~**
## **What buyers say about oolong tea**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**38%
*“Beautiful tea”*
**Quality-Overall**13%
*“Good quality leaves”*
**Flavor**12%
*“Nice flavour”*
**Freshness**9%
*“fresh”*
**Value For Money**8%
*“lots for the money”*
**Smell**7%
*“Great aroma”*
**Sweetness**2%
*“Thanks great tea tastes a bit like unsweetened sugar puffs”*
**Health Benefits-Overall**2%
*“oolong tea has any health benefits too”*
**Vegan/Organic**1%
*“well worth it i just hope it really is organic”*
**Blend/Ratio**1%
*“Gorgeous blend”*
### **What buyers complain about **
**Quality-Overall**21%
*“A bit expensive for quality”*
**Taste-Overall**21%
*“Not like tea in a Chinese restaurant”*
**Smell**7%
*“Doesnt have oolong smell and flavour”*
**Flavor**7%
*“not flavouring or essence”*
**Color**7%
*“Not close to a green oolong”*
**Functionality-Overall**7%
*“Mrs. Doesnt work”*
**Moist/Dry**4%
*“Most of which are dried much more than this”*
**Weight Light**4%
*“tiny package, it is weigh less than advertised”*
**Advertised Vs Actual Product**4%
*“wrongly advertised”*
**Size-Overall**4%
*“Huge leaves”*
## **Common questions**
- **Is oolong tea profitable to sell on Amazon United Kingdom?**
- The niche generates £48K/yr across 17 tracked products. 90-day search growth is -26.2%. Flapen's verdict: Skip it (43/100).
- **How competitive is the oolong tea niche?**
- 14 brands and 30 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 71% of demand.
- **What do buyers complain about in oolong tea?**
- Top complaints mined from reviews: Quality-Overall, Taste-Overall, Smell. The return rate is 0.0%.
- **When does demand for oolong tea peak?**
- Demand peaks in Jan–Feb; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the oolong tea niche?**
- Listings span £4.87–£16.59; the average listing price is £8.91 (sweet spot $15–$100). The average incumbent carries 681 reviews — the moat a new listing must climb.
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