---
title: "Onions — £374K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/onions"
last_updated: "2026-07-31T19:21:00.047Z"
locale: en
meta:
description: "Niche score 43/100 · £374K/yr market · 1.1M searches/yr · £1.15 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · £374K/yr market · 1.1M searches/yr · £1.15 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Onions — £374K/yr Amazon UK Niche (2026) - Flapen"
---
# **onions**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 54Growth 29Conversion 100Competition 37Returns 100Price range 0Avg price 3Brand share 0Review moat 48Quality gap 28
**Conversion**
**Incredible****30.8%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Market size**
**Good****£374K**
£374K/yr · 1.1M searches
**Review moat**
**Okay****1,682**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****63%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+3.4%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****£1.15**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£0.75–£1.95**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, onions is a £374K/yr Amazon United Kingdom market (1.1M searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 43/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **onions market data**
- **Units sold / yr**
- **400K–500K**
- avg 30,000–40,000/product
- **Revenue / yr**
- **£460K–£575K**
- units × avg price
- **Conversion rate**
- **30.8%**
- **Avg BSR**
- **#2**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **0%**
- **Out of stock**
- **5.5%**
- **Avg brand age**
- **61 months**
- **Avg seller age**
- **176 days**
## **Competition & brand share**
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**2 **—flat
**Sellers**
**6**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**63%**
Top 20: 100%
**Open market**
**0%**
- Morrisons74% - by Amazon26%
## **Demand**
Weekly Amazon search volume, last 29 weeks — +3.4% search growth over the last 90 days.
25K15KJan '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/uk/grocery/onions/trend)
## **Top onions search terms**
- **onions**479K/yr+9.2%35.9% conv. - **onion**238K/yr-0.6%33.1% conv. - **red onion**150K/yr+24.6%41.8% conv. - **red onions**27K/yr+7.9%36.9% conv. - **frozen onions**35K/yr-4.9%10.2% conv. - **frozen onion**13K/yr+11.1%6.1% conv. - **white onion**13K/yr+10.9%33.7% conv. - **diced onion**12K/yr-16.8%10.6% conv. - **onions fresh**47K/yr-77.9%24.9% conv. - **chopped onions**13K/yr-27.0%13.0% conv. [**All search terms **](https://flapen.com/research/uk/grocery/onions/search-terms)
## **Top onions products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£19K10%£37K15%£56K20%£75K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Morrisons Onions 1 kg**Morrisons**£1.09**4.6★4,634 rev](https://www.amazon.co.uk/dp/B01M4L4UB6) [2**Red Onions 3 pack**Morrisons**£1.11**4.7★1,364 rev](https://www.amazon.co.uk/dp/B01M4L4TIC) [3**Morrisons Onions 3 Pack**Morrisons**£1.11**4.5★1,386 rev](https://www.amazon.co.uk/dp/B0D79J5F9M) [4**Morrisons Red Onions 1kg**Morrisons**£1.10**4.6★3,065 rev](https://www.amazon.co.uk/dp/B01F5OJR22) [5**by Amazon Brown Onion 3 Piece**by Amazon**£0.95**4.7★1,360 rev](https://www.amazon.co.uk/dp/B0B5DKBKWF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Morrisons Sliced Red Onions 200g**Morrisons**£1.10**5 rev2mo ago](https://www.amazon.co.uk/dp/B0GYP8V3CB) [**Morrisons Onions 3 Pack**Morrisons**£1.11**1,386 rev2y ago](https://www.amazon.co.uk/dp/B0D79J5F9M) [**by Amazon Red Onion 3 Pack**by Amazon**£0.93**829 rev4y ago](https://www.amazon.co.uk/dp/B0B61CSB8X) [**by Amazon Red Onions 1kg**by Amazon**£0.97**943 rev4y ago](https://www.amazon.co.uk/dp/B0B5RFL8CG) [**by Amazon Brown Onion 3 Piece**by Amazon**£0.95**1,360 rev4y ago](https://www.amazon.co.uk/dp/B0B5DKBKWF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Morrisons Sliced Red Onions 200g**Morrisons**£1.10**3.8★**▲ 283%**](https://www.amazon.co.uk/dp/B0GYP8V3CB) [**Morrisons Onions 3 pk**Morrisons**£1.09**4.6★**▲ 214%**](https://www.amazon.co.uk/dp/B079WKK1B2) [**Morrisons Organic Brown Onions 500g**Morrisons**£1.14**4.5★**▲ 90%**](https://www.amazon.co.uk/dp/B071KHH923) [**Morrisons Large Mild Brown Onions Pack of 3**Morrisons**£1.95**4.6★**▲ 62%**](https://www.amazon.co.uk/dp/B01IT3KW3E) [**by Amazon Organic Red Onions 500g**by Amazon**£1.27**4.6★**▲ 20%**](https://www.amazon.co.uk/dp/B0B5DMS8VK)
**~~View all trending →~~**
## **What buyers say about onions**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Freshness**23%
*“Fresh and delivered promptly”*
**Quality-Overall**16%
*“No complaints”*
**Taste-Overall**12%
*“Tasty when they are fresh”*
**Value For Money**12%
*“Decent price”*
**Ease Of Use**5%
*“So easy”*
**Crispiness**4%
*“Nice and crisp and fresh”*
**Flavor**4%
*“Red onions are versatile quick flavour for sautés, curry, pasta etc”*
**Size-Overall**3%
*“The sizing was consistent across the 300g which made prep straightforward”*
**Ingredients-Overall**2%
*“Lovely and strong onions, perfect in a salad”*
**Advertised Vs Actual Product**2%
*“As described”*
### **What buyers complain about **
**Size-Overall**31%
*“Quite small”*
**Stale/Rotten/Spoiled**21%
*“not the freshest around”*
**Quality-Overall**13%
*“Poor quality”*
**Storage Temperature**8%
*“Rotted”*
**Thickness**2%
*“although one had a slightly thicker outer layer than usual”*
## **Common questions**
- **Is onions profitable to sell on Amazon United Kingdom?**
- The niche generates £374K/yr across 17 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +3.4%. Flapen's verdict: Skip it (43/100).
- **How competitive is the onions niche?**
- 2 brands and 6 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in onions?**
- Top complaints mined from reviews: Size-Overall, Stale/Rotten/Spoiled, Quality-Overall. The return rate is 0.0%.
- **What does it cost to enter the onions niche?**
- Listings span £0.75–£1.95; the average listing price is £1.15 (sweet spot $15–$100). The average incumbent carries 1,682 reviews — the moat a new listing must climb.
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