---
title: "Olives — £456K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/olives"
last_updated: "2026-08-01T21:57:21.512Z"
locale: en
meta:
description: "Niche score 64/100 · £456K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 64/100 · £456K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Olives — £456K/yr Amazon UK Niche (2026) - Flapen"
---
# **olives**
**Worth a look**
Shows searches that convert (23.5% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 58Growth 47Conversion 100Competition 84Returns 100Price range 70Avg price 13Brand share 18Review moat 86Quality gap 50
**Conversion**
**Incredible****23.5%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****272.37**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Great****31%**
top-5 click share — an open shelf
**Price range**
**Good****£1.19–£46.92**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****£456K**
£456K/yr · 426K searches
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+17.3%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
**Avg price**
**Bad****£4.56**
avg listing price — sweet spot $15–$100
According to Flapen's Amazon United Kingdom niche tracking, olives is a £456K/yr Amazon United Kingdom market (426K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Dec. Verdict: Worth a look — 64/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **olives market data**
- **Units sold / yr**
- **80K–100K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **£365K–£456K**
- units × avg price
- **Conversion rate**
- **23.5%**
- **Avg BSR**
- **#350**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **30%**
- **Out of stock**
- **5.5%**
- **Avg brand age**
- **64 months**
- **Avg seller age**
- **181 days**
## **Competition & brand share**
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.
**Brands**
**11 **▼falling
**Sellers**
**55**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**31%**
Top 20: 71%
**Open market**
**4%**
- Morrisons56% - Karyatis12% - by Amazon12% - Perelló7% - Odysea5% - Fragata3% - Open — no brand owns it (5 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +17.3% search growth over the last 90 days.
20K15KSpike '24Holiday '24Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 3.2×
[**Open Trend **](https://flapen.com/research/uk/grocery/olives/trend)
## **Top olives search terms**
- **olives**314K/yr+19.1%20.5% conv. - **olive**46K/yr-7.3%6.1% conv. - **black olives**28K/yr+24.1%29.4% conv. - **olives pitted**18K/yr+19.3%15.2% conv. - **green olives**13K/yr+41.0%22.1% conv. - **black olives pitted**4K/yr+72.9%5.7% conv. - **pitted olives**4K/yr+11.4%19.7% conv. [**All search terms **](https://flapen.com/research/uk/grocery/olives/search-terms)
## **Top olives products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%£9K4%£18K6%£27K8%£36K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Morrisons Pitted Black Olives 330g**Morrisons**£1.43**4.5★1,000 rev](https://www.amazon.co.uk/dp/B01BM9I3C4) [2**Morrisons Black & Green Olives With Herbs 120g**Morrisons**£2.32**4.6★477 rev](https://www.amazon.co.uk/dp/B09QJ2KCPH) [3**Morrisons Pittedgreen Olives in Brine 330g**Morrisons**£1.43**4.6★1,129 rev](https://www.amazon.co.uk/dp/B01BNLEE6A) [4**by Amazon Reduced Salt Pitted Green Olives 340g**by Amazon**£1.38**4.5★160 rev](https://www.amazon.co.uk/dp/B0C74TVVDF) [5**by Amazon Pitted Green Olives in Brine 340g**by Amazon**£1.29**4.5★703 rev](https://www.amazon.co.uk/dp/B09FT3X7XY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Morrisons Market Street Deli Garlic Stuffed Olives 120g**Morrisons**£2.64**10 rev10mo ago](https://www.amazon.co.uk/dp/B0FM4G6M7W) [**Morrisons Market Street Deli Olives With Tomatoes And Feta 120g**Morrisons**£2.66**16 rev10mo ago](https://www.amazon.co.uk/dp/B0FM4HVZ6J) [**Morrisons Market Street Deli Pitted Nocellara Olives 120g**Morrisons**£2.64**4 rev10mo ago](https://www.amazon.co.uk/dp/B0FM4CQQF3) [**Morrisons Market Street Deli Mediterranean Olives 120g**Morrisons**£2.65**1 rev10mo ago](https://www.amazon.co.uk/dp/B0FM4HC6Y6) [**by Amazon Reduced Salt Pitted Green Olives 340g**by Amazon**£1.38**160 rev1y ago](https://www.amazon.co.uk/dp/B0C74TVVDF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Morrisons Pimiento Stuffed Olives 810g**Morrisons**£2.65**4.4★**▲ 127%**](https://www.amazon.co.uk/dp/B07TZ37TRD) [**Morrisons Market Street Deli Mediterranean Olives 120g**Morrisons**£2.65**3.0★**▲ 84%**](https://www.amazon.co.uk/dp/B0FM4HC6Y6) [**Morrisons Market Street Deli Olives With Tomatoes And Feta 120g**Morrisons**£2.66**4.6★**▲ 65%**](https://www.amazon.co.uk/dp/B0FM4HVZ6J) [**Morrisons Market Street Deli Garlic Stuffed Olives 120g**Morrisons**£2.64**4.6★**▲ 47%**](https://www.amazon.co.uk/dp/B0FM4G6M7W) [**Karyatis Spanish Green Pitted Olives in Brine Glass Jar 350 g**Karyatis**£1.80**4.5★**▲ 39%**](https://www.amazon.co.uk/dp/B08M1BNFQ5)
**~~View all trending →~~**
## **What buyers say about olives**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**54%
*“Most delicious olives”*
**Flavor**8%
*“they are also rich in flavour”*
**Quality-Overall**8%
*“Good quality”*
**Value For Money**7%
*“Excellent value”*
**Salt Content**3%
*“not too salty”*
**Freshness**3%
*“Very satisfied and fresh very tasty”*
**Texture/Consistency-Overall**2%
*“Good texture”*
**Size-Overall**2%
*“These tick all the boxes: Good sized; minimal”*
**Spiciness**1%
*“Chilli is nice”*
**Ease Of Use**1%
*“Handy to have in”*
### **What buyers complain about **
**Taste-Overall**13%
*“not that tasty”*
**Value For Money**10%
*“getting more expensive all the time”*
**Size-Overall**10%
*“The jar is quite large”*
**Salt Content**4%
*“Less salty than others so flavour comes through”*
**Powdered/Crumbled**4%
*“Plus all 3 tins were dented which made me think they were sub standard”*
**Flavor**4%
*“However, the flavour profile and texture seem different from what Id previously experienced”*
**Spiciness**3%
*“Should be a warning about the CHILLI in them”*
**Stale/Rotten/Spoiled**3%
*“wasnt fresh shame as item should be untouched”*
**Sour**3%
*“Watery and rather sour”*
**Quality-Overall**3%
*“They aren't the highest quality olives”*
## **Common questions**
- **Is olives profitable to sell on Amazon United Kingdom?**
- The niche generates £456K/yr across 54 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is +17.3%. Flapen's verdict: Worth a look (64/100).
- **How competitive is the olives niche?**
- 11 brands and 55 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in olives?**
- Top complaints mined from reviews: Taste-Overall, Value For Money, Size-Overall. The return rate is 0.0%.
- **When does demand for olives peak?**
- Demand peaks in Dec; the busiest month runs 3.2× the quietest.
- **What does it cost to enter the olives niche?**
- Listings span £1.19–£46.92; the average listing price is £4.56 (sweet spot $15–$100). The average incumbent carries 272 reviews — the moat a new listing must climb.
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