---
title: "Reviews — olive oil - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/olive-oil/reviews"
last_updated: "2026-07-31T00:53:28.917Z"
locale: en
meta:
  description: "Niche score 62/100 · £3.4M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 62/100 · £3.4M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Reviews — olive oil - Flapen"
---

# **olive oil**

**Worth a look**

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 96Growth 24Conversion 93Competition 58Returns 100Price range 71Avg price 74Brand share 47Review moat 35Quality gap 21

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Market size**

**Incredible****£3.4M**

£3.4M/yr · 2.0M searches

**Conversion**

**Great****11.4%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Good****£14.85**

avg listing price — sweet spot $15–$100

**Price range**

**Good****£3.08–£44.45**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****50%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****77%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Okay****2,988.41**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-1.9%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality