---
title: "Olive Oil — £3.4M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/olive-oil"
last_updated: "2026-07-31T08:40:29.485Z"
locale: en
meta:
description: "Niche score 62/100 · £3.4M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 62/100 · £3.4M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Olive Oil — £3.4M/yr Amazon UK Niche (2026) - Flapen"
---
# **olive oil**
**Worth a look**
Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 96Growth 24Conversion 93Competition 58Returns 100Price range 71Avg price 74Brand share 47Review moat 35Quality gap 21
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Market size**
**Incredible****£3.4M**
£3.4M/yr · 2.0M searches
**Conversion**
**Great****11.4%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****£14.85**
avg listing price — sweet spot $15–$100
**Price range**
**Good****£3.08–£44.45**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****50%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****77%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****2,988.41**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-1.9%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United Kingdom niche tracking, olive oil is a £3.4M/yr Amazon United Kingdom market (2.0M searches/yr). The top 5 brands hold 77% of demand. Verdict: Worth a look — 62/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **olive oil market data**
- **Units sold / yr**
- **200K–250K**
- avg 6,000–8,000/product
- **Revenue / yr**
- **£3.0M–£3.7M**
- units × avg price
- **Conversion rate**
- **11.4%**
- **Avg BSR**
- **#164**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **28%**
- **Out of stock**
- **0.4%**
- **Avg brand age**
- **74 months**
- **Avg seller age**
- **163 days**
## **Competition & brand share**
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▲rising
**Sellers**
**107**
**Top-5 brand share**
**77%**
Top 20: 100%
**Top-5 click share**
**50%**
Top 20: 85%
**Open market**
**19%**
- Filippo Berio38% - by Amazon20% - Morrisons9% - November Polyphenols5% - Napolina5% - Odysea4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -1.9% search growth over the last 90 days.
50K30KSpike '24Prime Day '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.2×
[**Open Trend **](https://flapen.com/research/uk/grocery/olive-oil/trend)
## **Top olive oil search terms**
- **olive oil**1.1M/yr-6.5%9.6% conv. - **olive oil extra virgin**381K/yr+15.4%7.8% conv. - **extra virgin olive oil**300K/yr-7.1%7.3% conv. - **greek olive oil**25K/yr+17.3%3.3% conv. - **cold pressed olive oil**22K/yr-2.4%2.9% conv. - **extra-virgin olive oil**10K/yr+84.2%3.4% conv. - **filippo berio extra virgin olive oil**21K/yr-21.1%10.9% conv. - **evoo**15K/yr+7.2%3.3% conv. - **virgin olive oil**22K/yr-23.1%7.8% conv. - **extra virgin olive oil cold pressed**12K/yr+5.0%4.1% conv. [**All search terms **](https://flapen.com/research/uk/grocery/olive-oil/search-terms)
## **Top olive oil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£169K10%£339K15%£508K20%£677K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Filippo Berio Extra Virgin Olive Oil 1L**Filippo Berio**£8.89**4.8★2,932 rev](https://www.amazon.co.uk/dp/B000S0RLQI) [2**by Amazon Spanish Extra Virgin Olive Oil 500ml**by Amazon**£4.27**4.7★1,981 rev](https://www.amazon.co.uk/dp/B09KSQVXGZ) [3**Filippo Berio Extra Virgin Olive Oil Large Bottle (5 Litres)**Filippo Berio**£33.91**4.8★2,932 rev](https://www.amazon.co.uk/dp/B004J0M3G6) [4**November Polyphenols Olive Oil Extra Virgin - Organic High Phenolic EVOO Early Harvest Lab Certified +1200mg/kg High Polyphenol Cold Pressed Extra Virgin Greek 500ml Bottle**November Polyphenols**£27.05**4.7★2,774 rev](https://www.amazon.co.uk/dp/B07PJS56PR) [5**Napolina Extra Virgin Olive Oil 500 ml (Pack of 1)**Napolina**£4.76**4.6★1,749 rev](https://www.amazon.co.uk/dp/B01ETADCMO)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**by Amazon Extra Virgin Olive Oil 1L**by Amazon**£5.84**47 rev2w ago](https://www.amazon.co.uk/dp/B0FWT1YCYD) [**Aeons Ancient Roots Extra Virgin Olive Oil- Dr. Sarah Brewers Volcanic Tuscan Blend Cold-Pressed within 24h High-Polyphenol Heart & Skin Support 250 ml**AEONS**£39.65**173 rev8mo ago](https://www.amazon.co.uk/dp/B0FY2YM3KV) [**Kleos Extra Virgin Olive Oil 1 Liter - New Harvest 2025-2026 - Cold-Pressed Greek Olive Oil from Koroneiki Olives - Premium Quality**kleos FINE PRODUCTS**£12.86**4,048 rev1y ago](https://www.amazon.co.uk/dp/B0DV4LRNN5) [**Morrisons Extra Virgin Olive Oil**Morrisons**£5.48**164 rev2y ago](https://www.amazon.co.uk/dp/B0CP6653Z5) [**Terra Delyssa Extra Virgin Tunisian Olive Oil 500ml**Terra Delyssa**£4.81**75 rev3y ago](https://www.amazon.co.uk/dp/B0BYPCMQKX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**by Amazon Extra Virgin Olive Oil 1L**by Amazon**£5.84**4.4★**▲ 317%**](https://www.amazon.co.uk/dp/B0FWT1YCYD) [**Aeons Ancient Roots Extra Virgin Olive Oil- Dr. Sarah Brewers Volcanic Tuscan Blend Cold-Pressed within 24h High-Polyphenol Heart & Skin Support 250 ml**AEONS**£39.65**4.5★**▲ 263%**](https://www.amazon.co.uk/dp/B0FY2YM3KV) [**Filippo Berio Extra Virgin Olive Oil Organic Large Bottle (1.5 Litres)**Filippo Berio**£11.76**4.7★**▲ 76%**](https://www.amazon.co.uk/dp/B018RAMNW2) [**100% Italian Organic Olive Oil Extra Virgin | High Polyphenols Cold Pressed Ancient Roots Olive Oil - Early Harvest from Tuscany | Extra Virgin Olive Oil (0.75l)**Yolioo**£23.44**4.6★**▲ 42%**](https://www.amazon.co.uk/dp/B09YVY9VXC) [**Filippo Berio Olive Oil Classico Large Bottle (5 Litres)**Filippo Berio**£29.06**4.8★**▲ 39%**](https://www.amazon.co.uk/dp/B007UMKKBA)
**~~View all trending →~~**
## **What buyers say about olive oil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**26%
*“Amazing quality”*
**Taste-Overall**20%
*“Taste is fresh”*
**Value For Money**14%
*“Good value for money”*
**Oily/Greasy**7%
*“Absolutely delicious oil”*
**Flavor**5%
*“The flavor is rich”*
**Cooking Instructions**2%
*“I love cooking with it”*
**Ingredients-Overall**2%
*“Lots of polyphenols”*
**Vegan/Organic**2%
*“It is organic”*
**Advertised Vs Actual Product**2%
*“As advertised”*
**Health Benefits-Overall**2%
*“Great for Wellness Shots”*
### **What buyers complain about **
**Value For Money**14%
*“A little expensive”*
**Taste-Overall**14%
*“tastes all degrees of NASTY”*
**Oily/Greasy**8%
*“I still seem to poor oil over more things than I wanted”*
**Quality-Overall**6%
*“The so called tin is very flimsy so not the quality product they suggest”*
**Bitter**4%
*“It was extremely bitter”*
**Spiciness**4%
*“Pepper kick”*
**Flavor**2%
*“flavour not the best”*
**Smell**2%
*“Personally, I am not a fan of the taste and smell - it's almost flavourless and tastes bland,”*
**Advertised Vs Actual Product**2%
*“And claiming that its organic? Never again Filippo Berio”*
**Ease Of Use**2%
*“awkward to pour”*
## **Common questions**
- **Is olive oil profitable to sell on Amazon United Kingdom?**
- The niche generates £3.4M/yr across 32 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -1.9%. Flapen's verdict: Worth a look (62/100).
- **How competitive is the olive oil niche?**
- 16 brands and 107 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 77% of demand.
- **What do buyers complain about in olive oil?**
- Top complaints mined from reviews: Value For Money, Taste-Overall, Oily/Greasy. The return rate is 0.0%.
- **When does demand for olive oil peak?**
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- **What does it cost to enter the olive oil niche?**
- Listings span £3.08–£44.45; the average listing price is £14.85 (sweet spot $15–$100). The average incumbent carries 2,988 reviews — the moat a new listing must climb.
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