---
title: "Olive Oil 5l — £326K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/olive-oil-5l"
last_updated: "2026-07-31T21:55:02.636Z"
locale: en
meta:
description: "Niche score 56/100 · £326K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 56/100 · £326K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Olive Oil 5l — £326K/yr Amazon UK Niche (2026) - Flapen"
---
# **olive oil 5l**
**Worth a look**
Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 52Growth 17Conversion 74Competition 52Returns 100Price range 95Avg price 95Brand share 55Review moat 61Quality gap 23
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****£37.17**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****£15.73–£52.30**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****6.9%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****1,073.36**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****72%**
top-5 brand share — brands hold most of the demand
**Market size**
**Good****£326K**
£326K/yr · 127K searches
**Competition**
**Good****54%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-16.9%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, olive oil 5l is a £326K/yr Amazon United Kingdom market (127K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Nov. Verdict: Worth a look — 56/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **olive oil 5l market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **£297K–£372K**
- units × avg price
- **Conversion rate**
- **6.9%**
- **Avg BSR**
- **#55**
- **Page quality**
- **0%**
- **Prime**
- **80%**
- **Sponsored**
- **68%**
- **Out of stock**
- **5.4%**
- **Avg brand age**
- **56 months**
- **Avg seller age**
- **181 days**
## **Competition & brand share**
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▼falling
**Sellers**
**58**
**Top-5 brand share**
**72%**
Top 20: 100%
**Top-5 click share**
**54%**
Top 20: 94%
**Open market**
**23%**
- Filippo Berio38% - LA ESPAÑOLA17% - kleos FINE PRODUCTS6% - Θεώνη THEONI6% - LAILA5% - TERRAOLIVE5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -16.9% search growth over the last 90 days.
4K3KHoliday '24Prime Day '25Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/uk/grocery/olive-oil-5l/trend)
## **Top olive oil 5l search terms**
- **olive oil 5l**40K/yr-12.0%7.6% conv. - **extra virgin olive oil 5l**41K/yr-16.0%6.0% conv. - **olive oil extra virgin 5l**11K/yr-10.9%7.1% conv. - **5 litres olive oil**11K/yr-11.3%2.6% conv. - **5l olive oil**5K/yr-34.4%7.3% conv. - **olive oil 5ltr**5K/yr+12.1%6.5% conv. - **organic olive oil 5l**5K/yr-18.8%5.8% conv. - **olive oil 5 litre**5K/yr-61.7%7.1% conv. - **bulk olive oil**3K/yr-13.1%1.6% conv. [**All search terms **](https://flapen.com/research/uk/grocery/olive-oil-5l/search-terms)
## **Top olive oil 5l products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£33K20%£65K30%£98K40%£131K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Filippo Berio Extra Virgin Olive Oil Large Bottle (5 Litres)**Filippo Berio**£33.91**4.8★2,932 rev](https://www.amazon.co.uk/dp/B004J0M3G6) [2**LA ESPAÑOLA - Extra Virgin Olive Oil Made from 100% Spanish Olives. 5 l Bottle**LA ESPAÑOLA**£34.04**4.6★196 rev](https://www.amazon.co.uk/dp/B0BGPMD867) [3**Filippo Berio Olive Oil Classico Large Bottle (5 Litres)**Filippo Berio**£29.06**4.8★184 rev](https://www.amazon.co.uk/dp/B007UMKKBA) [4**Kleos Extra Virgin Olive Oil 5 Liter - New Harvest 2025-2026 - Cold-Pressed Greek Olive Oil from Koroneiki Olives - Premium Quality**kleos FINE PRODUCTS**£44.45**4.7★4,048 rev](https://www.amazon.co.uk/dp/B07PKBVNRZ) [5**Laila Pomace Olive Oil Blend 5L**LAILA**£15.73**4.5★143 rev](https://www.amazon.co.uk/dp/B0DN6NJS6H)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Extra Virgin Olive Oil from 100% Spanish Olives 5 L Bottle**Generic**£32.58**6 rev4mo ago](https://www.amazon.co.uk/dp/B0GS9TFGN6) [**Theoni Extra Virgin Olive Oil - Cold Pressed Greek Olive Oil from Kalamata Rich Flavor for Cooking Salads Pasta & Dressings | Low Acidity (0.3) EVOO Premuim & Healthy | 3 Litre Tin**Θεώνη THEONI**£30.80**50 rev5mo ago](https://www.amazon.co.uk/dp/B0FR7JCWL1) [**Theoni Extra Virgin Olive Oil 5 Litre Cold Pressed Greek Rich Flavour For Cooking Salads Dressings Seasonings BBQs Pasta | Low Fat Cold Pressed Olive Oil Extra Virgin**Θεώνη THEONI**£42.96**113 rev10mo ago](https://www.amazon.co.uk/dp/B0FR5X5VHW) [**Olea Creta Premium Greek Extra Virgin Olive Oil from Crete (5L). New Harvest 2025-2026. First Cold Pressed. Low acidity. Rich in Polyphenols. Best Before: Jun 2027 (5L)**Olea Creta**£44.39**39 rev11mo ago](https://www.amazon.co.uk/dp/B0FM8MPQSK) [**Memilon Olovi Premium Greek Extra Virgin Olive Oil 5L Lesvos - 100% Rare Kolovi Variety from Plomari | Ultra Low Acidity 0.3% High Phenolic & Cold Pressed | Fresh Harvest 2025/2026 - Family Mill**memilon HEALTHY GOODS**£39.88**222 rev11mo ago](https://www.amazon.co.uk/dp/B0FLF5XS8T)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**by Amazon Extra Virgin Olive Oil 3L**by Amazon**£23.16**4.8★**▲ 392%**](https://www.amazon.co.uk/dp/B0FWTSRVXP) [**NOSTALGAIA 5 Liter Extra Virgin Olive Oil Fresh Harvest 2025/26 100% Greek Koroneiki Variety Cold-Pressed Ultra Low Acidity 5L Tin**NOSTALGAIA**£45.84**4.7★**▲ 369%**](https://www.amazon.co.uk/dp/B0F6TQKLKF) [**Memilon Olovi Premium Greek Extra Virgin Olive Oil 5L Lesvos - 100% Rare Kolovi Variety from Plomari | Ultra Low Acidity 0.3% High Phenolic & Cold Pressed | Fresh Harvest 2025/2026 - Family Mill**memilon HEALTHY GOODS**£39.88**4.5★**▲ 253%**](https://www.amazon.co.uk/dp/B0FLF5XS8T) [**Extra Virgin Olive Oil from 100% Spanish Olives 5 L Bottle**Generic**£32.58**4.8★**▲ 126%**](https://www.amazon.co.uk/dp/B0GS9TFGN6) [**TERRAOLIVE - Extra Virgin Olive Oil Cooking Oil Olive Variety Mild Body Sourced in Spain Montes de Toledo Recycled PET Container - 5L**TERRAOLIVE**£39.74**4.6★**▲ 125%**](https://www.amazon.co.uk/dp/B089DD9DKC)
**~~View all trending →~~**
## **What buyers say about olive oil 5l**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**23%
*“Amazing taste”*
**Quality-Overall**23%
*“Good quality arrived ahead of time”*
**Value For Money**15%
*“Good for the price”*
**Flavor**6%
*“The flavour is rich, smooth, and beautifully balanced”*
**Oily/Greasy**5%
*“Absolutely delicious oil”*
**Cooking Instructions**3%
*“perfectly fine for everyday cooking”*
**Smell**3%
*“Nice oil with a great smell”*
**Freshness**2%
*“fresh”*
**Health Benefits-Overall**2%
*“Good for health”*
**Ease Of Use**1%
*“it is versatile to use in several ways”*
### **What buyers complain about **
**Taste-Overall**18%
*“no strong taste”*
**Value For Money**9%
*“It is a tad expensive”*
**Smell**9%
*“it is spoiled with a funky fermented cheesy odour obviously different to previous bottles”*
**Oily/Greasy**8%
*“The oil is bland no fresh grassiness”*
**Quality-Overall**7%
*“Garbage”*
**Flavor**5%
*“Bland flavour”*
**Burnt/Roasted/Overbaked**4%
*“Turned rancid pretty fast”*
**Spiciness**3%
*“No peppery taste”*
**Bitter**3%
*“Im italian and tastes so bitter and so peppery not cool when I visit my village and taste the ones over there that tastes like virgin olive oil this taste like cooking oil not good at all”*
**Stale/Rotten/Spoiled**2%
*“The oil is bland no fresh grassiness”*
## **Common questions**
- **Is olive oil 5l profitable to sell on Amazon United Kingdom?**
- The niche generates £326K/yr across 25 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is -16.9%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the olive oil 5l niche?**
- 16 brands and 58 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 72% of demand.
- **What do buyers complain about in olive oil 5l?**
- Top complaints mined from reviews: Taste-Overall, Value For Money, Smell. The return rate is 0.1%.
- **When does demand for olive oil 5l peak?**
- Demand peaks in Nov; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the olive oil 5l niche?**
- Listings span £15.73–£52.30; the average listing price is £37.17 (sweet spot $15–$100). The average incumbent carries 1,073 reviews — the moat a new listing must climb.
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