---
title: "Old Jamaica Chocolate — £113K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/old-jamaica-chocolate"
last_updated: "2026-07-31T21:07:30.339Z"
locale: en
meta:
description: "Niche score 40/100 · £113K/yr market · 243K searches/yr · £6.79 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · £113K/yr market · 243K searches/yr · £6.79 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Old Jamaica Chocolate — £113K/yr Amazon UK Niche (2026) - Flapen"
---
# **old jamaica chocolate**
**Skip it**
Prices mostly outside the sweet spot ($1.40–$13.91) — this niche doesn't clear our bar today.
Market size 27Growth 22Conversion 74Competition 17Returns 100Price range 0Avg price 19Brand share 10Review moat 76Quality gap 67
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****488.82**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****6.9%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****£113K**
£113K/yr · 243K searches
**Growth**
**Bad****-6.6%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£6.79**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****79%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£1.40–£13.91**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, old jamaica chocolate is a £113K/yr Amazon United Kingdom market (243K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Jun–Nov–Dec. Verdict: Skip it — 40/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **old jamaica chocolate market data**
- **Units sold / yr**
- **40K–50K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **£272K–£340K**
- units × avg price
- **Conversion rate**
- **6.9%**
- **Avg BSR**
- **#370**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **18%**
- **Out of stock**
- **4.9%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **171 days**
## **Competition & brand share**
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **—flat
**Sellers**
**38**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**79%**
Top 20: 100%
**Open market**
**2%**
- Cadbury72% - SweetiePost12% - Hamperly Gifts6% - vapewaves4% - Oerich2% - Intergalactic Sweets2% - Open — no brand owns it (1 brand, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -6.6% search growth over the last 90 days.
9K7KSpike '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Nov, Dec · busiest ÷ quietest = 4.1×
[**Open Trend **](https://flapen.com/research/uk/grocery/old-jamaica-chocolate/trend)
## **Top old jamaica chocolate search terms**
- **bournville dark chocolate**80K/yr-7.7%8.7% conv. - **old jamaica chocolate**51K/yr-4.7%7.0% conv. - **rum and raisin chocolate**36K/yr-1.5%6.5% conv. - **bournville**20K/yr-12.9%8.6% conv. - **bournville old jamaica rum & raisin chocolate bar**11K/yr+37.1%10.3% conv. - **bournville chocolate**14K/yr-26.2%5.2% conv. - **rum and raisin**8K/yr+19.9%4.0% conv. - **old jamaica chocolate rum and raisin bar**10K/yr-34.3%8.3% conv. - **old jamaica**5K/yr+21.7%4.8% conv. - **rum and raisin chocolate old jamaica**7K/yr-38.5%6.3% conv. [**All search terms **](https://flapen.com/research/uk/grocery/old-jamaica-chocolate/search-terms)
## **Top old jamaica chocolate products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£11K20%£23K30%£34K40%£45K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Cadbury Bournville Old Jamaica Dark Chocolate Bar Rich Dark Chocolate With Rum & Raisin 100 g (Pack of 1)**Cadbury**£1.48**4.5★2,036 rev](https://www.amazon.co.uk/dp/B084GFJFH1) [2**Cadbury Dairy Milk Bournville Dark Chocolate Classic 180g**Cadbury**£2.19**4.5★163 rev](https://www.amazon.co.uk/dp/B004G9690Q) [3**Old Jamaica Dark Chocolate Gift Box Rum & Raisin Chocolate Retro Chocolate Present**SweetiePost**£11.62**4.1★24 rev](https://www.amazon.co.uk/dp/B0G31B2TXD) [4**Cadbury Bournville Dark Chocolate Bar Rich & Smooth Dark Chocolate Ideal for Easter Baking 100 g (Pack of 1)**Cadbury**£1.53**4.7★1,995 rev](https://www.amazon.co.uk/dp/B00WEVPCFG) [5**Candy Cadbury Old Gold Jamaica Rum and Raisin Dark Chocolate 180g**Cadbury**£7.28**4.5★693 rev](https://www.amazon.co.uk/dp/B00XV0FFKQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**3x 100g Chocolate Bar With Bournville Classic Dark Chocolate Bundled by GetInStyle Shop**GETINSTYLE SHOP**£8.46**6 rev6mo ago](https://www.amazon.co.uk/dp/B0GD323KB8) [**Old Jamaica Dark Chocolate Gift Box Rum & Raisin Chocolate Retro Chocolate Present**SweetiePost**£11.62**24 rev8mo ago](https://www.amazon.co.uk/dp/B0G31B2TXD) [**Chocolate Bundle With Bournville Giant Buttons Dark Chocolate (2 Pack) By Oerich Gift**Oerich**£10.68**24 rev1y ago](https://www.amazon.co.uk/dp/B0FDBCM5D5) [**Jamaica Rum and Raisin Chocolate Selection | Gift Box | Mini Hamper | Jamaican | Retro 70s 80s Chocolate Bars | By Intergalactic Sweets**Intergalactic Sweets**£13.91**13 rev1y ago](https://www.amazon.co.uk/dp/B0F8R6M2RX) [**Cadbury Bournville Dark Chocolate Giant Buttons 100 g (Pack of 1)**Cadbury**£1.40**367 rev1y ago](https://www.amazon.co.uk/dp/B0DTV4XWVX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Chocolate Bundle With Bournville Old Jamaica Dark Chocolate Rum & Raisin Bar 100g (3 Pack)**Hamperly Gifts**£11.11**4.4★**▲ 284%**](https://www.amazon.co.uk/dp/B0DK3MX1K1) [**3x 100g Chocolate Bar With Bournville Classic Dark Chocolate Bundled by GetInStyle Shop**GETINSTYLE SHOP**£8.46**4.1★**▲ 195%**](https://www.amazon.co.uk/dp/B0GD323KB8) [**Old Jamaica Dark Chocolate Gift Box Rum & Raisin Chocolate Retro Chocolate Present**SweetiePost**£11.62**4.1★**▲ 73%**](https://www.amazon.co.uk/dp/B0G31B2TXD) [**Cadbury Dairy Milk Bournville Dark Chocolate Classic 180g**Cadbury**£2.19**4.5★**▲ 16%**](https://www.amazon.co.uk/dp/B004G9690Q) [**Cadbury Bournville Old Jamaica Dark Chocolate Bar Rich Dark Chocolate With Rum & Raisin 100 g (Pack of 1)**Cadbury**£1.48**4.5★**— 1%**](https://www.amazon.co.uk/dp/B084GFJFH1)
**~~View all trending →~~**
## **What buyers say about old jamaica chocolate**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**52%
*“This is amazing chocolate”*
**Value For Money**11%
*“Great price”*
**Sweetness**7%
*“Chocolatey, melty buttons of joy”*
**Gifting Purpose**5%
*“Delightful gift”*
**Texture/Consistency-Overall**3%
*“Texture is really good”*
**Quality-Overall**2%
*“Great quality as expected from Cadbury”*
**Flavor**2%
*“An excellent combination of flavours”*
**Locally Manufactured**2%
*“Great chocolate that should be sold in the uk again to bring the price down”*
**Advertised Vs Actual Product**2%
*“Items as described”*
**Spiciness**2%
*“Choc”*
### **What buyers complain about **
**Taste-Overall**24%
*“Horrible taste”*
**Value For Money**19%
*“expensive”*
**Quality-Overall**5%
*“chocolate not good quality”*
**Size-Overall**5%
*“Smaller than expected”*
**Storage Temperature**3%
*“obviously has melted at some point”*
**Ingredients-Overall**3%
*“I still love Bournville chocolate although compared to years ago not as good as ingredients have changed”*
**Weight Heavy**3%
*“Heavy”*
**Flavor**3%
*“No run flavour”*
**Stale/Rotten/Spoiled**3%
*“this felt it had been knocking around in the boot of someone's car since the 1970s”*
**Thickness**2%
*“Too thick to bite”*
## **Common questions**
- **Is old jamaica chocolate profitable to sell on Amazon United Kingdom?**
- The niche generates £113K/yr across 11 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -6.6%. Flapen's verdict: Skip it (40/100).
- **How competitive is the old jamaica chocolate niche?**
- 7 brands and 38 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in old jamaica chocolate?**
- Top complaints mined from reviews: Taste-Overall, Value For Money, Quality-Overall. The return rate is 0.0%.
- **When does demand for old jamaica chocolate peak?**
- Demand peaks in Jun–Nov–Dec; the busiest month runs 4.1× the quietest.
- **What does it cost to enter the old jamaica chocolate niche?**
- Listings span £1.40–£13.91; the average listing price is £6.79 (sweet spot $15–$100). The average incumbent carries 489 reviews — the moat a new listing must climb.
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