---
title: "Search terms — old fashioned sweets - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/old-fashioned-sweets/search-terms"
last_updated: "2026-07-31T20:19:42.487Z"
locale: en
meta:
  description: "Niche score 53/100 · £53K/yr market · 140K searches/yr · £10.91 avg price. A small market ($53K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · £53K/yr market · 140K searches/yr · £10.91 avg price. A small market ($53K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — old fashioned sweets - Flapen"
---

# **old fashioned sweets**

**Worth a look**

Shows low returns (0.1%), but a small market ($53K/yr) keeps it on the watch list.

Market size 13Growth 21Conversion 43Competition 67Returns 100Price range 54Avg price 41Brand share 79Review moat 66Quality gap 72

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Brand share**

**Great****56%**

top-5 brand share — no brand owns this niche

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Competition**

**Good****45%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Good****853.4**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Good****£5.48–£26.34**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Okay****3.5%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Okay****£10.91**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-7.1%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****£53K**

£53K/yr · 140K searches