---
title: "Oil — £670K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/oil"
last_updated: "2026-07-31T19:21:05.286Z"
locale: en
meta:
description: "Niche score 51/100 · £670K/yr market · 911K searches/yr · £5.73 avg price. Soft demand (-17.5% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · £670K/yr market · 911K searches/yr · £5.73 avg price. Soft demand (-17.5% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Oil — £670K/yr Amazon UK Niche (2026) - Flapen"
---
# **oil**
**Worth a look**
Shows low returns (0.1%), but soft demand (-17.5% this quarter) keeps it on the watch list.
Market size 67Growth 16Conversion 96Competition 52Returns 100Price range 43Avg price 16Brand share 33Review moat 52Quality gap 21
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.8%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****£670K**
£670K/yr · 911K searches
**Competition**
**Good****54%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****1,432.38**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****£1.55–£25.33**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****85%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-17.5%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£5.73**
avg listing price — sweet spot $15–$100
According to Flapen's Amazon United Kingdom niche tracking, oil is a £670K/yr Amazon United Kingdom market (911K searches/yr). The top 5 brands hold 85% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **oil market data**
- **Units sold / yr**
- **125K–150K**
- avg 4,000–5,000/product
- **Revenue / yr**
- **£716K–£860K**
- units × avg price
- **Conversion rate**
- **12.8%**
- **Avg BSR**
- **#180**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **21%**
- **Out of stock**
- **1.5%**
- **Avg brand age**
- **66 months**
- **Avg seller age**
- **164 days**
## **Competition & brand share**
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▲rising
**Sellers**
**73**
**Top-5 brand share**
**85%**
Top 20: 100%
**Top-5 click share**
**54%**
Top 20: 96%
**Open market**
**10%**
- Morrisons30% - by Amazon18% - Flora15% - Crisp 'N' Dry14% - Filippo Berio8% - Pura5% - Open — no brand owns it (6 brands, 10%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -17.5% search growth over the last 90 days.
20K15KSpike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/uk/grocery/oil/trend)
## **Top oil search terms**
- **oil**348K/yr-12.0%7.7% conv. - **cooking oil**194K/yr-18.4%12.2% conv. - **sunflower oil**145K/yr-19.1%15.1% conv. - **vegetable oil**126K/yr-20.1%14.7% conv. - **sunflower oil 5l**19K/yr-25.3%5.7% conv. - **veg oil**11K/yr-30.4%19.1% conv. - **vegetable oil 5 litre**11K/yr-36.1%3.1% conv. - **vegetable oil cooking**6K/yr-39.3%9.5% conv. - **oil 5l**6K/yr-10.1%4.5% conv. - **cooking oil 5l**8K/yr-21.5%4.1% conv. [**All search terms **](https://flapen.com/research/uk/grocery/oil/search-terms)
## **Top oil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£27K8%£54K12%£80K16%£107K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Flora Pure Sunflower Oil 1 Litre (Pack of 1)**Flora**£2.49**4.7★1,011 rev](https://www.amazon.co.uk/dp/B0042S00OM) [2**Morrisons Vegetable Oil 1000ml**Morrisons**£2.12**4.6★1,690 rev](https://www.amazon.co.uk/dp/B091FXSR6M) [3**by Amazon Sunflower Oil 1L**by Amazon**£1.89**4.7★901 rev](https://www.amazon.co.uk/dp/B0DM37S458) [4**Morrisons Sunflower Oil 1 Litre**Morrisons**£2.10**4.7★357 rev](https://www.amazon.co.uk/dp/B0C5N8QKT4) [5**Crisp N Dry Rapeseed Vegetable Oil 2 Litre (Pack of 1)**Crisp 'N' Dry**£3.92**4.7★1,915 rev](https://www.amazon.co.uk/dp/B005Z2KT0O)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Laila Sunflower Oil 5L**LAILA**£9.49**18 rev4mo ago](https://www.amazon.co.uk/dp/B0GNS4G327) [**by Amazon Organic Sunflower Oil 1L**by Amazon**£1.98**212 rev7mo ago](https://www.amazon.co.uk/dp/B0FFN6Z2PW) [**by Amazon Sunflower Oil 1L**by Amazon**£1.89**901 rev1y ago](https://www.amazon.co.uk/dp/B0DM37S458) [**Tropical Sun Sunflower Oil 1L (Pack of 1) 100% Pure Sunflower Cooking Oil for Frying Baking & Roasting Neutral Taste Edible Oil for Everyday Kitchen Use Single Bottle Pack**Tropical Sun**£2.34**195 rev2y ago](https://www.amazon.co.uk/dp/B0CWPC1451) [**by Amazon Sunflower Oil 1L**by Amazon**£1.75**633 rev2y ago](https://www.amazon.co.uk/dp/B0C693X71X)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Laila Sunflower Oil 5L**LAILA**£9.49**4.8★**▲ 191%**](https://www.amazon.co.uk/dp/B0GNS4G327) [**Pura Sunflower Oil 5l**Pura**£9.16**4.6★**▲ 157%**](https://www.amazon.co.uk/dp/B09XDYCRFL) [**by Amazon Sunflower Oil 1L**by Amazon**£1.89**4.7★**▲ 154%**](https://www.amazon.co.uk/dp/B0DM37S458) [**Pura Refined Vegetable Oil 5L**Pura**£9.15**4.5★**▲ 138%**](https://www.amazon.co.uk/dp/B09SPRW26T) [**CRISPNDRY VEGETABLE OIL 2L**Crisp 'N' Dry**£4.59**4.7★**▲ 129%**](https://www.amazon.co.uk/dp/B016IQ08AG)
**~~View all trending →~~**
## **What buyers say about oil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**29%
*“Excellent price”*
**Quality-Overall**22%
*“The quality is very consistent”*
**Oily/Greasy**8%
*“Amazing Cooking Oil”*
**Advertised Vs Actual Product**6%
*“As advertised”*
**Taste-Overall**5%
*“there's no horrible taste or anything like that”*
**Lubrication**4%
*“It's the right oil spec for my car”*
**Vegan/Organic**4%
*“The fact that its organic gives me extra peace of mind”*
**Cooking Instructions**3%
*“Fine as a basic cooking oil”*
**Smell**2%
*“had no issues with it being overly splashy or smelling weird”*
**Ease Of Use**2%
*“easy to use”*
### **What buyers complain about **
**Value For Money**17%
*“Could be a bit cheaper”*
**Taste-Overall**10%
*“Rubbish doesnt taste nice”*
**Quality-Overall**8%
*“Not good quality”*
**Oily/Greasy**6%
*“The worst oil I've ever had”*
**Size-Overall**5%
*“Not really a perfect fit”*
**Flavor**4%
*“not great fo flavour”*
**Lubrication**3%
*“My car never consumes oil”*
**Color**3%
*“I think my bottle was tampered with as cap is a different colour”*
**Advertised Vs Actual Product**3%
*“I wouldnt have bought it had it been clearly stated it is seed oil. Extremely misleading”*
**Dilute/Watery**3%
*“Watered down”*
### **Top return reasons **
**Compatibility-Overall**38%
**Value For Money**12%
**Leak-Proof**10%
**Lubrication**7%
**Defective Material/Parts**6%
**Product Condition**5%
**Advertised Vs Actual Product**4%
**Size-Overall**4%
**Functionality-Overall**2%
**Quality-Overall**2%
## **Common questions**
- **Is oil profitable to sell on Amazon United Kingdom?**
- The niche generates £670K/yr across 24 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -17.5%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the oil niche?**
- 12 brands and 73 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 85% of demand.
- **What do buyers complain about in oil?**
- Top complaints mined from reviews: Value For Money, Taste-Overall, Quality-Overall. The return rate is 0.1%.
- **When does demand for oil peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the oil niche?**
- Listings span £1.55–£25.33; the average listing price is £5.73 (sweet spot $15–$100). The average incumbent carries 1,432 reviews — the moat a new listing must climb.
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