---
title: "Products — odour remover - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/odour-remover/products"
last_updated: "2026-07-31T21:06:47.204Z"
locale: en
meta:
  description: "Niche score 52/100 · £366K/yr market · 416K searches/yr · £8.22 avg price. Soft demand (-16.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · £366K/yr market · 416K searches/yr · £8.22 avg price. Soft demand (-16.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — odour remover - Flapen"
---

# **odour remover**

**Worth a look**

Shows low returns (0.1%), but soft demand (-16.7% this quarter) keeps it on the watch list.

Market size 54Growth 17Conversion 90Competition 62Returns 99Price range 40Avg price 23Brand share 18Review moat 47Quality gap 62

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****10.7%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****48%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Market size**

**Good****£366K**

£366K/yr · 416K searches

**Review moat**

**Okay****1,785.09**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Okay****£1.41–£24.23**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Bad****£8.22**

avg listing price — sweet spot $15–$100

**Brand share**

**Bad****93%**

top-5 brand share — brand-locked demand

**Growth**

**Bad****-16.7%**

90-day search growth — must beat 0% to launch