---
title: "Odour Remover — £366K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/odour-remover"
last_updated: "2026-07-31T19:22:13.265Z"
locale: en
meta:
description: "Niche score 52/100 · £366K/yr market · 416K searches/yr · £8.22 avg price. Soft demand (-16.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · £366K/yr market · 416K searches/yr · £8.22 avg price. Soft demand (-16.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Odour Remover — £366K/yr Amazon UK Niche (2026) - Flapen"
---
# **odour remover**
**Worth a look**
Shows low returns (0.1%), but soft demand (-16.7% this quarter) keeps it on the watch list.
Market size 54Growth 17Conversion 90Competition 62Returns 99Price range 40Avg price 23Brand share 18Review moat 47Quality gap 62
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.7%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****48%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Good****£366K**
£366K/yr · 416K searches
**Review moat**
**Okay****1,785.09**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****£1.41–£24.23**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Bad****£8.22**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-16.7%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, odour remover is a £366K/yr Amazon United Kingdom market (416K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Aug–Sep. Verdict: Worth a look — 52/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **odour remover market data**
- **Units sold / yr**
- **30K–40K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **£247K–£329K**
- units × avg price
- **Conversion rate**
- **10.7%**
- **Avg BSR**
- **#48**
- **Page quality**
- **0%**
- **Prime**
- **59%**
- **Sponsored**
- **31%**
- **Out of stock**
- **0.3%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **164 days**
## **Competition & brand share**
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▲rising
**Sellers**
**117**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**48%**
Top 20: 90%
**Open market**
**6%**
- Neutradol80% - HG6% - Airwick3% - EnzyActive2% - Dr. Beckmann2% - Generic1% - Open — no brand owns it (6 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 94 weeks — -16.7% search growth over the last 90 days.
10K6KPrime Day '25Spike '25 seasonDecMarJunAugNovMarMay
Peak months: Aug, Sep · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/uk/grocery/odour-remover/trend)
## **Top odour remover search terms**
- **neutradol**120K/yr-16.3%10.9% conv. - **odour eliminator**68K/yr-33.3%4.0% conv. - **neutradol air freshener**48K/yr-9.3%14.1% conv. - **odour neutraliser**35K/yr-17.2%4.3% conv. - **neutradol gel**23K/yr-1.9%13.2% conv. - **odor eliminator**14K/yr-11.3%1.9% conv. - **room deodoriser**14K/yr-25.7%3.4% conv. - **odor neutralizer**9K/yr+47.0%4.8% conv. - **odour remover**13K/yr-25.3%5.2% conv. - **neutrodol**9K/yr+17.3%11.2% conv. [**All search terms **](https://flapen.com/research/uk/grocery/odour-remover/search-terms)
## **Top odour remover products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£15K8%£29K12%£44K16%£59K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Neutradol Slow Release Gel Air Freshener and Odour Eliminator No Plug or Spray Needed Super Fresh Multipack of 3 x 135g**Neutradol**£6.44**4.3★4,776 rev](https://www.amazon.co.uk/dp/B0FFHK5G9W) [2**Neutradol Slow Release Gel Air Freshener and Odour Eliminator No Plug or Spray Needed Original Multipack of 3 x 135g**Neutradol**£6.19**4.3★4,776 rev](https://www.amazon.co.uk/dp/B009Q3S8EC) [3**Neutradol Slow Release Gel Air Freshener and Odour Eliminator No Plug or Spray Needed Super Fresh Multipack of 6 x 135g**Neutradol**£8.39**4.5★1,548 rev](https://www.amazon.co.uk/dp/B08J7YKV7D) [4**Neutradol Slow Release Gel Air Freshener and Odour Eliminator No Plug or Spray Needed Super Fresh Multipack of 6 x 135g**Neutradol**£8.24**4.6★394 rev](https://www.amazon.co.uk/dp/B01EK2KXQY) [5**Neutradol Slow Release Gel Air Freshener and Odour Eliminator No Plug or Spray Needed Super Fresh Fresh Pink & Original Multipack (3)**Neutradol**£5.95**4.3★4,776 rev](https://www.amazon.co.uk/dp/B0861GVM8C)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Neutradol Slow Release Gel Air Freshener and Odour Eliminator No Plug or Spray Needed Super Fresh Multipack of 3 x 135g**Neutradol**£6.44**4,776 rev1y ago](https://www.amazon.co.uk/dp/B0FFHK5G9W) [**Chemical Trade Store -Professional Odour & Urine Remover 1L - Enzyme Cleaner for Pet & Household Smells - Eliminates Stains & Bad Odours**Chemical Trade Store**£6.45**639 rev1y ago](https://www.amazon.co.uk/dp/B0F4DXXS3G) [**EnzyActive Damp & Musty Refresh Odour Neutraliser Spray Bio-Enzyme Fresh Linen Scent Eliminates Musty Smells from Damp Mould & Mildew Caravans Cars Bathrooms & Cupboards 500 ml Spray**EnzyActive**£9.59**81 rev1y ago](https://www.amazon.co.uk/dp/B0FML8KY6C) [**Odour Neutralising Gel Power Orbs 6 Pack & Silicone Drain Protector Bundle Strong Air Freshener Gel for Home Room Freshener Long Lasting Odour Eliminator Shower Hair Catcher Plug Trap Filter**Avatopia**£11.70**75 rev2y ago](https://www.amazon.co.uk/dp/B0D6TDHZX2) [**Activated Charcoal Odor Absorber 8 Pack w Hooks Nature Odor Eliminator for Strong Odor Bamboo Charcoal Air Purifying Bags Moisture Absorbers for Fresh Home Car Closet Pet Smoke Smell Deodorizer**Innmily**£14.06**3,599 rev2y ago](https://www.amazon.co.uk/dp/B0CQMS6QMS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Neutradol Original Room Spray Odour Destroyer 300Ml - Pack Of 3**Neutradol**£5.39**4.5★**▲ 225%**](https://www.amazon.co.uk/dp/B009Q3S7LQ) [**Neutradol Slow Release Gel Air Freshener and Odour Eliminator No Plug or Spray Needed Super Fresh Multipack of 3 x 135g**Neutradol**£5.58**4.3★**▲ 219%**](https://www.amazon.co.uk/dp/B008FRJN9Y) [**Neutradol Slow Release Gel Air Freshener and Odour Eliminator No Plug or Spray Needed Super Fresh Multipack of 6 x 135g**Neutradol**£8.24**4.6★**▲ 211%**](https://www.amazon.co.uk/dp/B01EK2KXQY) [**Activated Charcoal Odor Absorber 8 Pack w Hooks Nature Odor Eliminator for Strong Odor Bamboo Charcoal Air Purifying Bags Moisture Absorbers for Fresh Home Car Closet Pet Smoke Smell Deodorizer**Innmily**£14.06**4.2★**▲ 210%**](https://www.amazon.co.uk/dp/B0CQMS6QMS) [**Neutradol Slow Release Gel Air Freshener and Odour Eliminator No Plug or Spray Needed Super Fresh Multipack of 12 x 135g**Neutradol**£13.70**4.5★**▲ 163%**](https://www.amazon.co.uk/dp/B00LNBZZV4)
**~~View all trending →~~**
## **What buyers say about odour remover**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**49%
*“Good smell”*
**Value For Money**13%
*“Excellent value for money”*
**Quality-Overall**7%
*“Quality good, value for money, smells very fresh”*
**Advertised Vs Actual Product**7%
*“As advertised”*
**Freshness**5%
*“Lovely and fresh”*
**Efficiency**3%
*“Works well”*
**Ease Of Use**2%
*“Easy to use”*
**Durability**2%
*“and reliable”*
**Spray/Flow**1%
*“Easy to spray and useful”*
**Ease Of Cleaning**1%
*“Good product and cleans up well”*
### **What buyers complain about **
**Smell**51%
*“Can't smell it”*
**Value For Money**8%
*“Which seems pretty expensive really”*
**Durability**5%
*“Not long lasting”*
**Functionality-Overall**5%
*“Didnt work”*
**Strength**3%
*“it's not powerful whatsoever”*
**Size-Overall**2%
*“small”*
**Leak-Proof**2%
*“also they where packaged really well as last time I got off someone else and they came and had all leaked in box”*
**Stale/Rotten/Spoiled**2%
*“Rubbish”*
**Quality-Overall**1%
*“Ok don't think there as good as shop bought”*
**Washability**1%
*“With teenagers I needed extra help in the washing to get clothes smelling as fresh as possible”*
### **Top return reasons **
**Smell**43%
**Leak-Proof**24%
**Functionality-Overall**11%
**Value For Money**3%
**Stain Resistance**3%
**Quality-Overall**2%
**Spray/Flow**2%
**Advertised Vs Actual Product**2%
**Product Condition**2%
**Moist/Dry**1%
## **Common questions**
- **Is odour remover profitable to sell on Amazon United Kingdom?**
- The niche generates £366K/yr across 32 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -16.7%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the odour remover niche?**
- 12 brands and 117 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in odour remover?**
- Top complaints mined from reviews: Smell, Value For Money, Durability. The return rate is 0.1%.
- **When does demand for odour remover peak?**
- Demand peaks in Aug–Sep; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the odour remover niche?**
- Listings span £1.41–£24.23; the average listing price is £8.22 (sweet spot $15–$100). The average incumbent carries 1,785 reviews — the moat a new listing must climb.
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