---
title: "Trend — oat milk - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/oat-milk/trend"
last_updated: "2026-07-31T21:49:17.240Z"
locale: en
meta:
  description: "Niche score 54/100 · £2.2M/yr market · 1.5M searches/yr. Prices mostly outside the sweet spot ($1.59–$14.68) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 54/100 · £2.2M/yr market · 1.5M searches/yr. Prices mostly outside the sweet spot ($1.59–$14.68) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — oat milk - Flapen"
---

# **oat milk**

**Worth a look**

Shows searches that convert (20.8% search→purchase), but prices mostly outside the sweet spot ($1.59–$14.68) keeps it on the watch list.

Market size 95Growth 21Conversion 100Competition 54Returns 100Price range 0Avg price 20Brand share 15Review moat 45Quality gap 35

**Conversion**

**Incredible****20.8%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Market size**

**Incredible****£2.2M**

£2.2M/yr · 1.5M searches

**Competition**

**Good****53%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Okay****1,970.18**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-9.0%**

90-day search growth — must beat 0% to launch

**Avg price**

**Bad****£7.14**

avg listing price — sweet spot $15–$100

**Brand share**

**Bad****94%**

top-5 brand share — brand-locked demand

**Price range**

**Bad****£1.59–£14.68**

cheapest to priciest tracked listing — scored on the share inside $15–$100