---
title: "Oat Bran — £133K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/oat-bran"
last_updated: "2026-07-31T19:21:14.774Z"
locale: en
meta:
description: "Niche score 46/100 · £133K/yr market · 144K searches/yr · £6.84 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · £133K/yr market · 144K searches/yr · £6.84 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Oat Bran — £133K/yr Amazon UK Niche (2026) - Flapen"
---
# **oat bran**
**Skip it**
Prices mostly outside the sweet spot ($2.46–$12.86) — this niche doesn't clear our bar today.
Market size 30Growth 21Conversion 96Competition 63Returns 100Price range 0Avg price 19Brand share 20Review moat 69Quality gap 28
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****13.5%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****729.96**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****47%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****£133K**
£133K/yr · 144K searches
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-8.3%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
**Avg price**
**Bad****£6.84**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£2.46–£12.86**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, oat bran is a £133K/yr Amazon United Kingdom market (144K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Feb–Oct. Verdict: Skip it — 46/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **oat bran market data**
- **Units sold / yr**
- **15K–20K**
- avg 500–750/product
- **Revenue / yr**
- **£103K–£137K**
- units × avg price
- **Conversion rate**
- **13.5%**
- **Avg BSR**
- **#65**
- **Page quality**
- **0%**
- **Prime**
- **81%**
- **Sponsored**
- **85%**
- **Out of stock**
- **0.3%**
- **Avg brand age**
- **76 months**
- **Avg seller age**
- **163 days**
## **Competition & brand share**
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▼falling
**Sellers**
**23**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**47%**
Top 20: 92%
**Open market**
**4%**
- Wholefood Earth65% - Thames Organic8% - Buy Whole Foods Online8% - Hatton Hill7% - Mornflake4% - Trend Organic4% - Open — no brand owns it (3 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 90 weeks — -8.3% search growth over the last 90 days.
4K3KSpike '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Feb, Oct · busiest ÷ quietest = 4.2×
[**Open Trend **](https://flapen.com/research/uk/grocery/oat-bran/trend)
## **Top oat bran search terms**
- **wheat bran**43K/yr-4.8%11.5% conv. - **bran**41K/yr+5.3%6.8% conv. - **oat bran**34K/yr-15.7%12.9% conv. - **oatbran**8K/yr-13.6%11.5% conv. - **oat bran organic**7K/yr-23.6%14.0% conv. - **organic oat bran**5K/yr-26.1%13.3% conv. - **wheat bran 1kg**4K/yr-13.9%14.9% conv. - **bran for dogs**3K/yr-28.8%4.5% conv. [**All search terms **](https://flapen.com/research/uk/grocery/oat-bran/search-terms)
## **Top oat bran products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£7K10%£13K15%£20K20%£27K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Whole Food Earth Wheat Bran Medium GMO Free High Fibre 500 g (Pack of 1)**Wholefood Earth**£3.33**4.6★1,861 rev](https://www.amazon.co.uk/dp/B08GDFHSQQ) [2**Wholefood Earth Oat Bran Stabilised High Fibre 2kg**Wholefood Earth**£8.11**4.6★1,061 rev](https://www.amazon.co.uk/dp/B08GDGXGRX) [3**Oat Bran 500g**Wholefood Earth**£3.72**4.6★1,061 rev](https://www.amazon.co.uk/dp/B08GDFCXQ1) [4**Oat Bran 1kg**Wholefood Earth**£5.25**4.6★1,061 rev](https://www.amazon.co.uk/dp/B08GDFPTGL) [5**Wholefood Earth Fine Wheat Bran 1kg | High Fibre | High Protein | Vegan | GMO Free | No Added Sugar | Natural Source of B Vitamins & Iron**Wholefood Earth**£5.60**4.6★1,861 rev](https://www.amazon.co.uk/dp/B08GDHYXGD)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Organic Oat Bran 500g by Hatton Hill Organic | Perfect for Baking Smoothies Breakfasts**Hatton Hill**£6.11**10 rev1y ago](https://www.amazon.co.uk/dp/B0DPB6VN9L) [**Organic Oat Bran 1kg by Hatton Hill Organic**Hatton Hill**£8.02**4 rev1y ago](https://www.amazon.co.uk/dp/B0DPB684TZ) [**Organic Wheat Bran 1kg by Hatton Hill Organic**Hatton Hill**£8.11**21 rev1y ago](https://www.amazon.co.uk/dp/B0DNBKRSRB) [**Trend Organic Oat Bran 1kg-Wholesome Fibre Boost for Culinary Excellence Rich in Protein Certified Organic Vegan GMO-Free No Additives No Preservatives Eco-Friendly Packaging**Trend Organic**£9.40**23 rev2y ago](https://www.amazon.co.uk/dp/B0CQ8QZL9Z) [**Organic Wheat Bran - No Additives No Preservatives Raw Vegan GMO Free Certified Organic - Perfect for Baking and Adding to Smoothies - Thames Organic 600g**Thames Organic**£8.96**125 rev3y ago](https://www.amazon.co.uk/dp/B0BZM4SRXY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Wholefood Earth Oat Bran Stabilised 3 kg**Wholefood Earth**£10.39**4.6★**▲ 115%**](https://www.amazon.co.uk/dp/B08GDJCRD3) [**Organic Oat Bran 500g by Hatton Hill Organic | Perfect for Baking Smoothies Breakfasts**Hatton Hill**£6.11**4.7★**▲ 96%**](https://www.amazon.co.uk/dp/B0DPB6VN9L) [**Wholefood Earth Organic Oat Bran Stabilised 1 kg | Stabilised | GMO Free | Vegan | High Fibre | Certified Organic**Wholefood Earth**£9.80**4.6★**▲ 93%**](https://www.amazon.co.uk/dp/B01L47EE22) [**Organic Wheat Bran 1kg by Hatton Hill Organic**Hatton Hill**£8.11**4.6★**▲ 81%**](https://www.amazon.co.uk/dp/B0DNBKRSRB) [**Trend Organic Oat Bran 1kg-Wholesome Fibre Boost for Culinary Excellence Rich in Protein Certified Organic Vegan GMO-Free No Additives No Preservatives Eco-Friendly Packaging**Trend Organic**£9.40**4.4★**▲ 78%**](https://www.amazon.co.uk/dp/B0CQ8QZL9Z)
**~~View all trending →~~**
## **What buyers say about oat bran**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**28%
*“High quality oatbran”*
**Value For Money**24%
*“value for money”*
**Nutritional Content**9%
*“Good food”*
**Taste-Overall**8%
*“Yummy breakfast cereal”*
**Advertised Vs Actual Product**6%
*“as above”*
**Health Benefits-Overall**5%
*“Very Healthy”*
**Vegan/Organic**5%
*“an excellent dietary food”*
**Baking**2%
*“baked a bread good it is pretty much like the website definition”*
**Freshness**2%
*“Good fresh flavour”*
**Size-Overall**2%
*“Nice big bag at half the price of other smaller bags”*
### **What buyers complain about **
**Size-Overall**22%
*“the grain is bigger you can feel it i have mixed it with the flour”*
**Value For Money**17%
*“The downside is that its very expensive”*
**Advertised Vs Actual Product**17%
*“Not as described”*
**Quality-Overall**17%
*“Average”*
## **Common questions**
- **Is oat bran profitable to sell on Amazon United Kingdom?**
- The niche generates £133K/yr across 26 tracked products. 90-day search growth is -8.3%. Flapen's verdict: Skip it (46/100).
- **How competitive is the oat bran niche?**
- 9 brands and 23 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in oat bran?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Advertised Vs Actual Product. The return rate is 0.0%.
- **When does demand for oat bran peak?**
- Demand peaks in Feb–Oct; the busiest month runs 4.2× the quietest.
- **What does it cost to enter the oat bran niche?**
- Listings span £2.46–£12.86; the average listing price is £6.84 (sweet spot $15–$100). The average incumbent carries 730 reviews — the moat a new listing must climb.
## **Related niches in Grocery**
- 69 [**garden broom**](https://flapen.com/research/uk/grocery/garden-broom)£911K/yr+38.0%**Launch it**- 69 [**electrolytes sachets**](https://flapen.com/research/uk/grocery/electrolytes-sachets)£1.6M/yr+45.8%**Launch it**- 69 [**spider repellent plug in**](https://flapen.com/research/uk/grocery/spider-repellent-plug-in)£109K/yr+71.2%**Worth a look**- 69 [**ice cream tubs**](https://flapen.com/research/uk/grocery/ice-cream-tubs)£167K/yr+150.5%**Worth a look**- 70 [**alcohol free beer**](https://flapen.com/research/uk/grocery/alcohol-free-beer)£514K/yr+32.4%**Worth a look**- 70 [**ice cream cones**](https://flapen.com/research/uk/grocery/ice-cream-cones)£135K/yr+176.7%**Worth a look**[**All Grocery niches **](https://flapen.com/research/uk/grocery)