[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-sidebar-rollups":3,"research-niche-uk-grocery-oat-biscuits":137},[4,11,18,25,32,39,46,53,60,67,74,81,88,95,102,109,116,123,130],{"nodeId":5,"label":6,"slug":7,"href":8,"nichesTracked":9,"marketSizeTotal":10},"11052591","Home & Garden","home-garden","\u002Fresearch\u002Fuk\u002Fhome-garden",5777,1496729572,{"nodeId":12,"label":13,"slug":14,"href":15,"nichesTracked":16,"marketSizeTotal":17},"344155031","Grocery","grocery","\u002Fresearch\u002Fuk\u002Fgrocery",2977,930144869,{"nodeId":19,"label":20,"slug":21,"href":22,"nichesTracked":23,"marketSizeTotal":24},"66280031","Health & Personal Care","health-personal-care","\u002Fresearch\u002Fuk\u002Fhealth-personal-care",2063,840581432,{"nodeId":26,"label":27,"slug":28,"href":29,"nichesTracked":30,"marketSizeTotal":31},"560800","Electronics & Photo","electronics-photo","\u002Fresearch\u002Fuk\u002Felectronics-photo",1488,662299037,{"nodeId":33,"label":34,"slug":35,"href":36,"nichesTracked":37,"marketSizeTotal":38},"117333031","Beauty","beauty","\u002Fresearch\u002Fuk\u002Fbeauty",2481,653104681,{"nodeId":40,"label":41,"slug":42,"href":43,"nichesTracked":44,"marketSizeTotal":45},"79904031","DIY & Tools","diy-tools","\u002Fresearch\u002Fuk\u002Fdiy-tools",2225,502438109,{"nodeId":47,"label":48,"slug":49,"href":50,"nichesTracked":51,"marketSizeTotal":52},"340832031","Computers & Accessories","computers-accessories","\u002Fresearch\u002Fuk\u002Fcomputers-accessories",1028,445978821,{"nodeId":54,"label":55,"slug":56,"href":57,"nichesTracked":58,"marketSizeTotal":59},"11961408031","Fashion","fashion","\u002Fresearch\u002Fuk\u002Ffashion",2461,370780225,{"nodeId":61,"label":62,"slug":63,"href":64,"nichesTracked":65,"marketSizeTotal":66},"340841031","Pet Supplies","pet-supplies","\u002Fresearch\u002Fuk\u002Fpet-supplies",875,283781189,{"nodeId":68,"label":69,"slug":70,"href":71,"nichesTracked":72,"marketSizeTotal":73},"595314","Toys & Games","toys-games","\u002Fresearch\u002Fuk\u002Ftoys-games",1773,238165752,{"nodeId":75,"label":76,"slug":77,"href":78,"nichesTracked":79,"marketSizeTotal":80},"319530011","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fuk\u002Fsports-outdoors",792,192105477,{"nodeId":82,"label":83,"slug":84,"href":85,"nichesTracked":86,"marketSizeTotal":87},"192414031","Stationery & Office Supplies","stationery-office-supplies","\u002Fresearch\u002Fuk\u002Fstationery-office-supplies",835,166331511,{"nodeId":89,"label":90,"slug":91,"href":92,"nichesTracked":93,"marketSizeTotal":94},"60032031","Baby Products","baby-products","\u002Fresearch\u002Fuk\u002Fbaby-products",638,162171515,{"nodeId":96,"label":97,"slug":98,"href":99,"nichesTracked":100,"marketSizeTotal":101},"248878031","Automotive","automotive","\u002Fresearch\u002Fuk\u002Fautomotive",811,162029817,{"nodeId":103,"label":104,"slug":105,"href":106,"nichesTracked":107,"marketSizeTotal":108},"5866055031","Business, Industry & Science","business-industry-science","\u002Fresearch\u002Fuk\u002Fbusiness-industry-science",741,147753245,{"nodeId":110,"label":111,"slug":112,"href":113,"nichesTracked":114,"marketSizeTotal":115},"213078031","Lighting","lighting","\u002Fresearch\u002Fuk\u002Flighting",370,66322056,{"nodeId":117,"label":118,"slug":119,"href":120,"nichesTracked":121,"marketSizeTotal":122},"908799031","Large Appliances","large-appliances","\u002Fresearch\u002Fuk\u002Flarge-appliances",75,45125377,{"nodeId":124,"label":125,"slug":126,"href":127,"nichesTracked":128,"marketSizeTotal":129},"340838031","Musical Instruments & DJ","musical-instruments-dj","\u002Fresearch\u002Fuk\u002Fmusical-instruments-dj",171,40128933,{"nodeId":131,"label":132,"slug":133,"href":134,"nichesTracked":135,"marketSizeTotal":136},"72954031","Everything Else","everything-else","\u002Fresearch\u002Fuk\u002Feverything-else",25,1318358,{"amazonNicheId":138,"marketplaceFlag":139,"country":140,"category":143,"niche":144,"verdict":183,"baselines":222,"demand":227,"seasonality":367,"brandShare":368,"products":389,"feedback":629,"searchTerms":751,"related":798,"lastUpdated":167},"c2742394-0422-4b35-a152-cfc5a6bce62a","uk",{"flag":139,"name":141,"currency":142},"United Kingdom","GBP",{"nodeId":12,"label":13,"slug":14,"href":15},{"marketSize":145,"searchVolume":146,"growth360":147,"growth90":148,"searchConversion":149,"top5ClickShare":150,"top5BrandShare":151,"avgRating":152,"avgReviewCount":153,"avgPrice":154,"priceMin":155,"priceMax":156,"productCount":157,"unitsSoldMax":158,"sponsoredPct":159,"returnRate":160,"successfulLaunches360":161,"newProducts360":162,"amazonNicheId":138,"title":163,"slug":164,"href":165,"leafCategoryName":166,"scrapedAt":167,"brandCount":168,"brandCountYearAgo":162,"sellerCount":169,"signals":170,"avgBsr":171,"pageQuality":172,"unitsSoldMin":173,"unitsSoldAvgMin":174,"unitsSoldAvgMax":175,"revenueMin":176,"revenueMax":177,"avgBrandAgeMonths":178,"avgSellerAgeDays":179,"top20ClickShare":180,"top20BrandShare":181,"primePct":182,"oosRate":172},158876,202888,1.4575,-0.0439,0.1241,0.4354,0.9879,4.54,185,6.31,0.59,23.62,42,40000,0.1905,0.0001,3,4,"oat biscuits","oat-biscuits","\u002Fresearch\u002Fuk\u002Fgrocery\u002Foat-biscuits","Bakery","2026-07-23T19:13:57.234806+00:00",7,87,[],53,0,30000,1000,1250,189300,252400,48,172,0.8017,1,0.8571,{"score":184,"verdict":185,"components":186},49,"skip",[187,192,195,199,202,204,207,212,215,218],{"key":188,"score":189,"weight":190,"raw":191},"marketSize",33,0.15,158875.71,{"key":193,"score":194,"weight":190,"raw":148},"growth",23,{"key":196,"score":197,"weight":198,"raw":149},"conversion",95,0.1,{"key":200,"score":201,"weight":190,"raw":150},"competition",69,{"key":203,"score":161,"weight":198,"raw":151},"brandShare",{"key":205,"score":206,"weight":198,"raw":152},"qualityGap",35,{"key":208,"score":209,"weight":210,"raw":211},"reviewMoat",91,0.05,185.21,{"key":213,"score":214,"weight":198,"raw":160},"returns",100,{"key":216,"score":217,"weight":210,"raw":154},"avgPrice",18,{"key":219,"score":220,"weight":210,"raw":221},"priceRange",37,0.37429439861050806,{"avgRating":223,"medianPrice":224,"medianReturnRate":225,"nichesTracked":226},4.36,12.12,0.0064,27606,{"points":228,"droppedPartialWeek":366},[229,232,235,238,241,244,247,249,252,255,258,261,264,267,270,273,276,279,282,285,288,291,294,297,300,303,306,309,312,315,318,321,324,327,330,333,336,339,342,345,348,351,354,357,360,363],{"week":230,"volume":231},"2025-09-07",2534,{"week":233,"volume":234},"2025-09-14",2809,{"week":236,"volume":237},"2025-09-21",2795,{"week":239,"volume":240},"2025-09-28",2864,{"week":242,"volume":243},"2025-10-05",3104,{"week":245,"volume":246},"2025-10-12",2981,{"week":248,"volume":240},"2025-10-19",{"week":250,"volume":251},"2025-10-26",2982,{"week":253,"volume":254},"2025-11-02",2974,{"week":256,"volume":257},"2025-11-09",3090,{"week":259,"volume":260},"2025-11-16",3138,{"week":262,"volume":263},"2025-11-23",3656,{"week":265,"volume":266},"2025-11-30",3587,{"week":268,"volume":269},"2025-12-07",3694,{"week":271,"volume":272},"2025-12-14",3625,{"week":274,"volume":275},"2025-12-21",3771,{"week":277,"volume":278},"2025-12-28",2359,{"week":280,"volume":281},"2026-01-04",2499,{"week":283,"volume":284},"2026-01-11",3584,{"week":286,"volume":287},"2026-01-18",3741,{"week":289,"volume":290},"2026-01-25",4551,{"week":292,"volume":293},"2026-02-01",3153,{"week":295,"volume":296},"2026-02-08",3154,{"week":298,"volume":299},"2026-02-15",3204,{"week":301,"volume":302},"2026-02-22",3168,{"week":304,"volume":305},"2026-03-01",3125,{"week":307,"volume":308},"2026-03-08",3078,{"week":310,"volume":311},"2026-03-15",3279,{"week":313,"volume":314},"2026-03-22",2806,{"week":316,"volume":317},"2026-03-29",3010,{"week":319,"volume":320},"2026-04-05",3791,{"week":322,"volume":323},"2026-04-12",3232,{"week":325,"volume":326},"2026-04-19",4154,{"week":328,"volume":329},"2026-04-26",3983,{"week":331,"volume":332},"2026-05-03",4027,{"week":334,"volume":335},"2026-05-10",4219,{"week":337,"volume":338},"2026-05-17",4178,{"week":340,"volume":341},"2026-05-24",4030,{"week":343,"volume":344},"2026-05-31",3203,{"week":346,"volume":347},"2026-06-07",4013,{"week":349,"volume":350},"2026-06-14",4138,{"week":352,"volume":353},"2026-06-21",4736,{"week":355,"volume":356},"2026-06-28",3982,{"week":358,"volume":359},"2026-07-05",4106,{"week":361,"volume":362},"2026-07-12",3961,{"week":364,"volume":365},"2026-07-19",3941,false,null,{"top":369,"otherBrandCount":181,"otherClickShare":388},[370,373,376,379,382,385],{"brand":371,"clickShare":372},"McVitie's",0.5146,{"brand":374,"clickShare":375},"Nairn's",0.4453,{"brand":377,"clickShare":378},"Eric Bur",0.0141,{"brand":380,"clickShare":381},"Morrisons",0.0075,{"brand":383,"clickShare":384},"FARMHOUSE BISCUITS",0.0063,{"brand":386,"clickShare":387},"SuperfoodUK",0.0061,0.006100000000000105,[390,401,412,422,431,441,452,461,471,481,492,502,512,521,531,540,550,560,570,580,591,601,609,619],{"asin":391,"title":392,"brand":371,"imageUrl":393,"price":394,"rating":395,"reviews":396,"clickShare90":397,"clickShare360":398,"launchDate":399,"amazonUrl":400},"B0C6B1HK84","McVities Hobnobs Biscuits The Oaty One 255 g (Pack of 1)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41a1+mp2Q-L.jpg",1.51,4.6,361,0.1128,0.092,"2023-05-25","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0C6B1HK84",{"asin":402,"title":403,"brand":371,"imageUrl":404,"price":405,"rating":406,"reviews":407,"clickShare90":408,"clickShare360":409,"launchDate":410,"amazonUrl":411},"B0BKLG3H1R","McVities Hobnobs The Oaty One Milk Chocolate Biscuits Twin Pack 2 x 262 g 524 g Total","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41eGb2KfnkL.jpg",2.95,4.7,454,0.1123,0.1347,"2022-10-26","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0BKLG3H1R",{"asin":413,"title":414,"brand":371,"imageUrl":415,"price":416,"rating":406,"reviews":417,"clickShare90":418,"clickShare360":419,"launchDate":420,"amazonUrl":421},"B07S35ZD93","McVities Hobnobs Milk Chocolate Biscuits Twin Pack 636 g (Pack of 1)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41cVgGaZ50L.jpg",2.97,533,0.0846,0.0753,"2020-04-07","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB07S35ZD93",{"asin":423,"title":424,"brand":371,"imageUrl":425,"price":394,"rating":406,"reviews":426,"clickShare90":427,"clickShare360":428,"launchDate":429,"amazonUrl":430},"B00VX2ECYY","McVities Milk Chocolate Hobnobs Biscuits 262g","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41GTef-si+L.jpg",52,0.0658,0.0457,"2015-04-10","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB00VX2ECYY",{"asin":432,"title":433,"brand":374,"imageUrl":434,"price":435,"rating":406,"reviews":436,"clickShare90":437,"clickShare360":438,"launchDate":439,"amazonUrl":440},"B0C6KXTNL7","Nairns Oat Biscuit Breaks - Gluten Free Variety Pack - Healthy Snacks - Biscuits Chunky Oat Bisc.: Choc Chip Stem Ginger Fruit Caramelised Bisc. Dark Choc Coconut Blueberry & Raspberry - 6 Pack","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F518l5g48WzL.jpg",13.83,205,0.0598,0.0686,"2023-05-29","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0C6KXTNL7",{"asin":442,"title":443,"brand":374,"imageUrl":444,"price":445,"rating":446,"reviews":447,"clickShare90":448,"clickShare360":449,"launchDate":450,"amazonUrl":451},"B0CHMRPYLK","Nairns Oat Biscuits - Pick Any 10 - Gluten-Free & Non Gluten-Free Variety Pack Biscuits - Healthy Snacks - Assorted Flavours: Chocolate Chip Cheese Salted Caramel & More","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51JeCCNGSOL.jpg",17.65,4.8,248,0.0434,0.0603,"2022-11-08","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0CHMRPYLK",{"asin":453,"title":454,"brand":374,"imageUrl":455,"price":456,"rating":395,"reviews":457,"clickShare90":458,"clickShare360":459,"launchDate":439,"amazonUrl":460},"B0C6KYCGCG","Nairns Oat Biscuits Variety Pack - Dark Chocolate Chip\u002FStem Ginger\u002FChocolate & Orange\u002FMixed Berries\u002FSalted Caramel\u002FCoconut & Chia Seeds Pack of 6 - Wholegrain Oat Biscuits - Less Sugar Low Calories","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51gDx+Xo6WL.jpg",14.14,115,0.0394,0.0461,"https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0C6KYCGCG",{"asin":462,"title":463,"brand":374,"imageUrl":464,"price":156,"rating":465,"reviews":466,"clickShare90":467,"clickShare360":468,"launchDate":469,"amazonUrl":470},"B0CBSCVLGJ","Nairns Gluten Free Chocolate Chip Oat Biscuit Breaks Pack of 48 (3 Biscuits Per Pack)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F61ZGOEL-nIL.jpg",4.4,54,0.0314,0.0364,"2023-07-13","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0CBSCVLGJ",{"asin":472,"title":473,"brand":371,"imageUrl":474,"price":475,"rating":406,"reviews":476,"clickShare90":477,"clickShare360":478,"launchDate":479,"amazonUrl":480},"B01M0J72PF","McVities Hobnobs Milk Chocolate Biscuits 431g","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41JUa9mrDxL.jpg",2.44,460,0.0301,0.0403,"2019-07-18","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB01M0J72PF",{"asin":482,"title":483,"brand":374,"imageUrl":484,"price":485,"rating":486,"reviews":487,"clickShare90":488,"clickShare360":489,"launchDate":490,"amazonUrl":491},"B079VRNCMT","Nairns Gluten Free Biscuit Breaks Chunky Oats Dark","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41VasxxTCML.jpg",2.09,4.5,160,0.0299,0.0277,"2018-02-16","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB079VRNCMT",{"asin":493,"title":494,"brand":371,"imageUrl":495,"price":496,"rating":497,"reviews":217,"clickShare90":498,"clickShare360":499,"launchDate":500,"amazonUrl":501},"B0GTMMXTLG","McVities Hobnobs Oaty Crunch Creams Chocolate Flavour 100 g (Pack of 1)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41B1U9Xgx6L.jpg",0.7,3.8,0.0238,0.0062,"2026-03-23","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0GTMMXTLG",{"asin":503,"title":504,"brand":374,"imageUrl":505,"price":506,"rating":395,"reviews":507,"clickShare90":508,"clickShare360":509,"launchDate":510,"amazonUrl":511},"B002F5CW22","Nairns Fair Trade Cheese Oatcakes 200g","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41IGl5sXifL.jpg",1.47,407,0.0212,0.0187,"2011-02-25","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB002F5CW22",{"asin":513,"title":514,"brand":374,"imageUrl":515,"price":516,"rating":465,"reviews":517,"clickShare90":518,"clickShare360":519,"launchDate":490,"amazonUrl":520},"B079W2LFLD","Nairns Gluten Free Biscuit Breaks Chunky Oats Blue","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51Q64rqqh-L.jpg",2.07,291,0.021,0.0248,"https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB079W2LFLD",{"asin":522,"title":523,"brand":374,"imageUrl":524,"price":525,"rating":406,"reviews":526,"clickShare90":527,"clickShare360":528,"launchDate":529,"amazonUrl":530},"B074RQB4CD","Nairns Gluten Free Biscuit Breaks Oat and Chocolate Chip 160 g","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41bWbLA7LrL.jpg",2.15,349,0.0208,0.0256,"2019-01-01","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB074RQB4CD",{"asin":532,"title":533,"brand":371,"imageUrl":534,"price":535,"rating":395,"reviews":157,"clickShare90":536,"clickShare360":537,"launchDate":538,"amazonUrl":539},"B0FZVXQVW3","Mcvities Hobnobs Biscuits Oaty Cookies Milk Chocolate 155g","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F410GQkz-ldL.jpg",1.53,0.0203,0.0128,"2025-11-10","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0FZVXQVW3",{"asin":541,"title":542,"brand":374,"imageUrl":543,"price":544,"rating":406,"reviews":545,"clickShare90":546,"clickShare360":547,"launchDate":548,"amazonUrl":549},"B0D7Q4TWNL","Nairns Gluten Free Variety Pack Oat Biscuit Breaks Flavors inc. Chocolate Chip Fruit Caramelised Biscuit Moments. Pack of 16 (3 Biscuits Per Pack)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41-cuXoyGiL.jpg",12.91,119,0.0192,0.0298,"2024-06-21","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0D7Q4TWNL",{"asin":551,"title":552,"brand":374,"imageUrl":553,"price":554,"rating":486,"reviews":555,"clickShare90":556,"clickShare360":557,"launchDate":558,"amazonUrl":559},"B004O9H8Q2","NAIRNS OATCAKES Dark Chocolate Chip Oat Biscuit 200g (PACK OF 1)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F412shI+IeWL.jpg",3.13,96,0.0178,0.0147,"2011-06-05","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB004O9H8Q2",{"asin":561,"title":562,"brand":374,"imageUrl":563,"price":564,"rating":486,"reviews":565,"clickShare90":566,"clickShare360":567,"launchDate":568,"amazonUrl":569},"B000MMZ9EI","Nairns Fine Oatcake Crackers 218 g","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41NRqkmHH7L.jpg",1.11,371,0.0167,0.0153,"2008-08-27","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB000MMZ9EI",{"asin":571,"title":572,"brand":371,"imageUrl":573,"price":574,"rating":395,"reviews":575,"clickShare90":576,"clickShare360":577,"launchDate":578,"amazonUrl":579},"B016IPHQZ2","McVities Hobnobs Dark Chocolate Biscuits 262 g (Pack of 1)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41hzvOunozL.jpg",1.43,316,0.0157,0.0262,"2015-11-12","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB016IPHQZ2",{"asin":581,"title":582,"brand":374,"imageUrl":583,"price":584,"rating":585,"reviews":586,"clickShare90":587,"clickShare360":588,"launchDate":589,"amazonUrl":590},"B00H02GMS0","Nairns Gluten Free Chocolate Chip Oat Biscuit Breaks 160g","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41ApfrL-o0L.jpg",1.98,4.3,148,0.0155,0.0145,"2013-11-29","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB00H02GMS0",{"asin":592,"title":593,"brand":374,"imageUrl":594,"price":595,"rating":395,"reviews":596,"clickShare90":597,"clickShare360":598,"launchDate":599,"amazonUrl":600},"B01C442QYC","Nairns Fruit And Seed Oatcakes 230g","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41d3WABbxjL.jpg",1.61,506,0.0151,0.0135,"2016-01-13","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB01C442QYC",{"asin":602,"title":603,"brand":377,"imageUrl":573,"price":604,"rating":406,"reviews":605,"clickShare90":378,"clickShare360":606,"launchDate":607,"amazonUrl":608},"B00HFO0GWQ","McVities Dark Chocolate Hobnobs Biscuits The Oaty One 262g",1.8,19,0.0109,"2010-11-05","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB00HFO0GWQ",{"asin":610,"title":611,"brand":371,"imageUrl":612,"price":613,"rating":486,"reviews":614,"clickShare90":615,"clickShare360":616,"launchDate":617,"amazonUrl":618},"B01EX14CA0","McVities Hobnobs Flapjacks Chocolate Pack of 5 132 g (Pack of 10)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F419zPm62nhL.jpg",1.19,481,0.0137,0.0126,"2016-04-28","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB01EX14CA0",{"asin":620,"title":621,"brand":374,"imageUrl":622,"price":623,"rating":406,"reviews":624,"clickShare90":625,"clickShare360":626,"launchDate":627,"amazonUrl":628},"B0BYPBPPQR","Nairns Gluten Free Oaties Choc Chip 160 g","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41vDdAzdyRL.jpg",1.63,94,0.0136,0.0146,"2023-03-16","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0BYPBPPQR",{"love":630,"hate":700,"returnReasons":750},[631,638,645,652,659,666,673,680,687,693],{"topic":632,"percentOfMentions":633,"verbatims":634},"Taste-Overall",0.3308,[635,636,637],"Good taste","They taste just as good as you would expect","Lovely chocolate",{"topic":639,"percentOfMentions":640,"verbatims":641},"Baking",0.1391,[642,643,644],"These oat biscuits pack are great","Perfect biscuits all good","These oatcakes are wonderful",{"topic":646,"percentOfMentions":647,"verbatims":648},"Value For Money",0.1378,[649,650,651],"Worth the money","Good price","Good value for money",{"topic":653,"percentOfMentions":654,"verbatims":655},"Flavor",0.08900000000000001,[656,657,658],"Very consistent with their flavours and texture too","Good choice of flavours at a decent price","Great flavour",{"topic":660,"percentOfMentions":661,"verbatims":662},"Nutritional Content",0.0802,[663,664,665],"they are all gluten free","Love these oatcakes super tasty and low carb\u002Fcal","Gluten free snack",{"topic":667,"percentOfMentions":668,"verbatims":669},"Sweetness",0.051399999999999994,[670,671,672],"Very sweet","Nice love the hint of honey","make a nice change from sweet biscuits",{"topic":674,"percentOfMentions":675,"verbatims":676},"Crispiness",0.0414,[677,678,679],"Tasty, fresh crispy","Fresh crispy biscuits","They are full of flavour and are crunchy",{"topic":681,"percentOfMentions":682,"verbatims":683},"Health Benefits-Overall",0.0363,[684,685,686],"Healthy & Tasty Snacks","Healthy and tasty","Tasty and healthier than normal biscuits",{"topic":688,"percentOfMentions":682,"verbatims":689},"Quality-Overall",[690,691,692],"Great variety and good value","Best quality","Excellent product",{"topic":694,"percentOfMentions":695,"verbatims":696},"Texture\u002FConsistency-Overall",0.01,[697,698,699],"Great taste and texture","Texture","have a good texture for GF",[701,707,713,718,723,727,730,734,739,744],{"topic":632,"percentOfMentions":702,"verbatims":703},0.1765,[704,705,706],"the chocolate wasn't that tasty","All I could taste was the bicarbonate soda","Tastes like bi carb",{"topic":708,"percentOfMentions":709,"verbatims":710},"Size-Overall",0.1176,[711,712],"seem to be a lot smaller than I remember although the box remains the same size","Smaller packet than I was expecting",{"topic":688,"percentOfMentions":714,"verbatims":715},0.0882,[716,717],"Not the best","Poor quality",{"topic":719,"percentOfMentions":720,"verbatims":721},"Powdered\u002FCrumbled",0.0588,[722],"Bags of crumbs",{"topic":724,"percentOfMentions":720,"verbatims":725},"Hard Feel",[726],"Too hard",{"topic":694,"percentOfMentions":720,"verbatims":728},[729],"The texture was so synthetic and disgusting and the cream filling was also disgusting",{"topic":731,"percentOfMentions":720,"verbatims":732},"Stale\u002FRotten\u002FSpoiled",[733],"the biscuits were stale",{"topic":653,"percentOfMentions":735,"verbatims":736},0.049,[737,738],"I wish the flavour were more consistent","The flavour was neither here nor there",{"topic":740,"percentOfMentions":735,"verbatims":741},"Thickness",[742,743],"Delicious despite they have gotten thin","These remind me of a digestive biscuit only smaller and thinner",{"topic":745,"percentOfMentions":746,"verbatims":747},"Moist\u002FDry",0.0294,[748,749],"They are not dry as some crackers are","Not as dry as other crackers",[],[752,757,762,767,770,775,779,783,788,793],{"term":753,"volume":754,"growthQoq":755,"conversionRate":756},"hobnobs",44297,0.1594,0.2162,{"term":758,"volume":759,"growthQoq":760,"conversionRate":761},"nairns",34308,0.0445,0.1551,{"term":763,"volume":764,"growthQoq":765,"conversionRate":766},"nairns oat biscuits",28152,-0.2458,0.0404,{"term":163,"volume":768,"growthQoq":769,"conversionRate":437},24921,-0.109,{"term":771,"volume":772,"growthQoq":773,"conversionRate":774},"nairns gluten free biscuits",16796,-0.3286,0.0374,{"term":776,"volume":777,"growthQoq":778,"conversionRate":397},"hobnobs biscuits chocolate",5530,1.0175,{"term":780,"volume":781,"growthQoq":547,"conversionRate":782},"chocolate hobnobs",9002,0.1816,{"term":784,"volume":785,"growthQoq":786,"conversionRate":787},"hobnob",5292,0.266,0.1799,{"term":789,"volume":790,"growthQoq":791,"conversionRate":792},"nairns gluten free",6402,-0.0219,0.0571,{"term":794,"volume":795,"growthQoq":796,"conversionRate":797},"hob nobs",4527,0.1152,0.2389,[799,805,810,816,821,827],{"title":800,"href":801,"score":201,"verdict":802,"marketSize":803,"growth90":804},"garden broom","\u002Fresearch\u002Fuk\u002Fgrocery\u002Fgarden-broom","launch",911408.73,0.3798,{"title":806,"href":807,"score":201,"verdict":802,"marketSize":808,"growth90":809},"electrolytes sachets","\u002Fresearch\u002Fuk\u002Fgrocery\u002Felectrolytes-sachets",1595505.25,0.4581,{"title":811,"href":812,"score":201,"verdict":813,"marketSize":814,"growth90":815},"spider repellent plug in","\u002Fresearch\u002Fuk\u002Fgrocery\u002Fspider-repellent-plug-in","watch",109047.98,0.7121,{"title":817,"href":818,"score":201,"verdict":813,"marketSize":819,"growth90":820},"ice cream tubs","\u002Fresearch\u002Fuk\u002Fgrocery\u002Fice-cream-tubs",166810.92,1.5052,{"title":822,"href":823,"score":824,"verdict":813,"marketSize":825,"growth90":826},"alcohol free beer","\u002Fresearch\u002Fuk\u002Fgrocery\u002Falcohol-free-beer",70,513756.37,0.324,{"title":828,"href":829,"score":824,"verdict":813,"marketSize":830,"growth90":831},"ice cream cones","\u002Fresearch\u002Fuk\u002Fgrocery\u002Fice-cream-cones",135142.66,1.7666]