---
title: "Nutritional Yeast — £431K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/nutritional-yeast"
last_updated: "2026-07-31T19:22:11.434Z"
locale: en
meta:
description: "Niche score 47/100 · £431K/yr market · 297K searches/yr · £12.45 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · £431K/yr market · 297K searches/yr · £12.45 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Nutritional Yeast — £431K/yr Amazon UK Niche (2026) - Flapen"
---
# **nutritional yeast**
**Skip it**
Soft demand (-17.5% this quarter) — this niche doesn't clear our bar today.
Market size 57Growth 16Conversion 94Competition 27Returns 100Price range 46Avg price 54Brand share 28Review moat 51Quality gap 27
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.7%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****£431K**
£431K/yr · 297K searches
**Avg price**
**Good****£12.45**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****1,440.06**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****£4.09–£24.33**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****69%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-17.5%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, nutritional yeast is a £431K/yr Amazon United Kingdom market (297K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Jan. Verdict: Skip it — 47/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **nutritional yeast market data**
- **Units sold / yr**
- **30K–40K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **£374K–£498K**
- units × avg price
- **Conversion rate**
- **11.7%**
- **Avg BSR**
- **#11**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **69%**
- **Out of stock**
- **5.0%**
- **Avg brand age**
- **72 months**
- **Avg seller age**
- **172 days**
## **Competition & brand share**
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▼falling
**Sellers**
**21**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**69%**
Top 20: 100%
**Open market**
**8%**
- Wholefood Earth30% - Marigold Health Foods26% - Bulk23% - GROCER PLANET6% - SPECIAL INGREDIENTS4% - LOOV4% - Open — no brand owns it (3 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -17.5% search growth over the last 90 days.
10K6KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/uk/grocery/nutritional-yeast/trend)
## **Top nutritional yeast search terms**
- **nutritional yeast**204K/yr-12.5%11.4% conv. - **nutritional yeast flakes**30K/yr-29.6%11.8% conv. - **yeast flakes**13K/yr-22.1%10.2% conv. - **engevita yeast flakes with b12**10K/yr-11.4%10.3% conv. - **nooch**12K/yr-20.7%8.6% conv. - **nutritional yeast powder**6K/yr-20.5%7.8% conv. - **nooch nutritional yeast**8K/yr-43.4%9.7% conv. - **engevita**4K/yr-27.0%8.0% conv. - **engevita nutritional yeast**3K/yr+3.8%7.6% conv. - **nutritional yeast 1kg**5K/yr-37.2%8.5% conv. [**All search terms **](https://flapen.com/research/uk/grocery/nutritional-yeast/search-terms)
## **Top nutritional yeast products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£43K20%£86K30%£129K40%£172K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Wholefood Earth Nutritional Yeast Flakes (Nooch) 125g | Dairy Free | Fortified with B12 | GMO Free**Wholefood Earth**£5.84**4.6★3,928 rev](https://www.amazon.co.uk/dp/B01B3BDPN8) [2**Bulk Nutritional Yeast Flakes Vitamin B 300g**Bulk**£5.47**4.6★1,050 rev](https://www.amazon.co.uk/dp/B09MFRZ31Z) [3**Marigold Engevita Nutritional Yeast Flakes 650g with Vitamin B12 + Free Popcorn - High in B-Complex Zinc & Fibre Vegan & Gluten-Free Nooch Cheese-Style Seasoning**Marigold Health Foods**£18.31**4.7★1,623 rev](https://www.amazon.co.uk/dp/B0GM1KD6X1) [4**Grocer Planet - Nutritional Yeast Flakes (300g) - Natural | GMO Free**GROCER PLANET**£7.76**4.6★811 rev](https://www.amazon.co.uk/dp/B0CQ85Y316) [5**Marigold Engevita Nutritional Yeast Flakes with Vitamin B12 100g Vegan High in B Vitamins Protein & Fibre**Marigold Health Foods**£4.09**4.8★103 rev](https://www.amazon.co.uk/dp/B0BCX8W3RZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Marigold Engevita Nutritional Yeast Flakes with Vitamin B12 + Free Popcorn - High in B-Complex Zinc & Fibre Vegan & Gluten-Free Cheese-Style Seasoning 100g (Pack of 2)**Marigold Health Foods**£9.88**1,623 rev4mo ago](https://www.amazon.co.uk/dp/B0GS28CVZ6) [**Marigold Engevita Nutritional Yeast Flakes 650g with Vitamin B12 + Free Popcorn - High in B-Complex Zinc & Fibre Vegan & Gluten-Free Nooch Cheese-Style Seasoning**Marigold Health Foods**£18.31**1,623 rev5mo ago](https://www.amazon.co.uk/dp/B0GM1KD6X1) [**Coolinario Nutritional Yeast Flakes Fortified (56g) Vegan Seasoning**Coolinario**£4.40**214 rev1y ago](https://www.amazon.co.uk/dp/B0F49GWGNG) [**Grocer Planet - Nutritional Yeast Flakes (300g) - Natural | GMO Free**GROCER PLANET**£7.76**811 rev2y ago](https://www.amazon.co.uk/dp/B0CQ85Y316) [**Veggy Duck - Nutritional Yeast Flakes (500g Pack of 2) - Natural**Veggy Duck**£19.77**1,023 rev3y ago](https://www.amazon.co.uk/dp/B0BSTC9JMZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Marigold Engevita Nutritional Yeast Flakes with Vitamin B12 + Free Popcorn - High in B-Complex Zinc & Fibre Vegan & Gluten-Free Cheese-Style Seasoning 100g (Pack of 2)**Marigold Health Foods**£9.88**4.7★**▲ 232%**](https://www.amazon.co.uk/dp/B0GS28CVZ6) [**Marigold Engevita Nutritional Yeast Flakes 650g with Vitamin B12 + Free Popcorn - High in B-Complex Zinc & Fibre Vegan & Gluten-Free Nooch Cheese-Style Seasoning**Marigold Health Foods**£18.31**4.7★**▲ 135%**](https://www.amazon.co.uk/dp/B0GM1KD6X1) [**Wholefood Earth - Nutritional Yeast Flakes 250 g - with B12 Dairy Free GMO Free Vegan**Wholefood Earth**£10.18**4.6★**▲ 114%**](https://www.amazon.co.uk/dp/B01B3BDK1U) [**Wholefood Earth Nutritional Yeast Flakes (Nooch) 125g | Dairy Free | Fortified with B12 | GMO Free**Wholefood Earth**£5.84**4.6★**▲ 25%**](https://www.amazon.co.uk/dp/B01B3BDPN8) [**Marigold Engevita Nutritional Yeast Flakes with Vitamin B12 100g Vegan High in B Vitamins Protein & Fibre**Marigold Health Foods**£4.09**4.8★**▲ 19%**](https://www.amazon.co.uk/dp/B0BCX8W3RZ)
**~~View all trending →~~**
## **What buyers say about nutritional yeast**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**24%
*“Great taste”*
**Value For Money**16%
*“Excellent value for money”*
**Quality-Overall**16%
*“No complaints or issues from me about it”*
**Nutritional Content**10%
*“Delicious and full of protein”*
**Flavor**6%
*“Really nice flavour that i put in my cooking sauce for a cheesy flavour”*
**Advertised Vs Actual Product**5%
*“Accurate description”*
**Vegan/Organic**4%
*“Great vegan supplementary food”*
**Health Benefits-Overall**3%
*“I'm particularly pleased with the good it's doing to my body”*
**Cooking Instructions**1%
*“often in cooking it's great stuff”*
**Ease Of Use**1%
*“Easy to use”*
### **What buyers complain about **
**Taste-Overall**32%
*“Almost tasteless”*
**Flavor**9%
*“Not good flavour”*
**Ingredients-Overall**5%
*“I didnt get on well with this compound”*
**Salt Content**4%
*“tastes a little bit salty”*
**Ease Of Use**4%
*“Lid is amazingly difficult to get off”*
**Value For Money**4%
*“Expensive”*
**Smell**4%
*“even the smell of cheese made me feel sick”*
**Nutritional Content**3%
*“Poor quality nutritional yeast”*
**Size-Overall**2%
*“The flakes are rather small - i. e. you don't get any big flakes like you do with some other brand, like Engevita”*
**Quality-Overall**2%
*“Poor quality”*
## **Common questions**
- **Is nutritional yeast profitable to sell on Amazon United Kingdom?**
- The niche generates £431K/yr across 16 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -17.5%. Flapen's verdict: Skip it (47/100).
- **How competitive is the nutritional yeast niche?**
- 9 brands and 21 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in nutritional yeast?**
- Top complaints mined from reviews: Taste-Overall, Flavor, Ingredients-Overall. The return rate is 0.0%.
- **When does demand for nutritional yeast peak?**
- Demand peaks in Jan; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the nutritional yeast niche?**
- Listings span £4.09–£24.33; the average listing price is £12.45 (sweet spot $15–$100). The average incumbent carries 1,440 reviews — the moat a new listing must climb.
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