---
title: "Nutmeg — £45K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/nutmeg"
last_updated: "2026-07-31T19:19:49.250Z"
locale: en
meta:
description: "Niche score 43/100 · £45K/yr market · 108K searches/yr · £3.73 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · £45K/yr market · 108K searches/yr · £3.73 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Nutmeg — £45K/yr Amazon UK Niche (2026) - Flapen"
---
# **nutmeg**
**Skip it**
Prices mostly outside the sweet spot ($0.90–$9.31) — this niche doesn't clear our bar today.
Market size 11Growth 13Conversion 91Competition 51Returns 100Price range 0Avg price 10Brand share 50Review moat 97Quality gap 24
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Incredible****69.69**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Great****11.0%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****55%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****75%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-23.7%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£45K**
£45K/yr · 108K searches
**Avg price**
**Bad****£3.73**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£0.90–£9.31**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, nutmeg is a £45K/yr Amazon United Kingdom market (108K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **nutmeg market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **£37K–£47K**
- units × avg price
- **Conversion rate**
- **11.0%**
- **Avg BSR**
- **#61**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **41%**
- **Out of stock**
- **8.0%**
- **Avg brand age**
- **54 months**
- **Avg seller age**
- **216 days**
## **Competition & brand share**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▼falling
**Sellers**
**42**
**Top-5 brand share**
**75%**
Top 20: 100%
**Top-5 click share**
**55%**
Top 20: 92%
**Open market**
**18%**
- Morrisons27% - Hatton Hill20% - Schwartz15% - Pegasus7% - Old India7% - MANOR SPRINGS6%
## **Demand & seasonality**
Weekly Amazon search volume, last 82 weeks — -23.7% search growth over the last 90 days.
3K2KSpike '25Black Friday '25 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/uk/grocery/nutmeg/trend)
## **Top nutmeg search terms**
- **nutmeg**100K/yr-22.6%7.9% conv. - **whole nutmeg**5K/yr-29.6%15.5% conv. - **nutmeg whole**4K/yr-43.9%12.4% conv. [**All search terms **](https://flapen.com/research/uk/grocery/nutmeg/search-terms)
## **Top nutmeg products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£2K10%£4K15%£7K20%£9K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Morrisons Cook It Nutmeg Ground 42g**Morrisons**£1.20**4.7★130 rev](https://www.amazon.co.uk/dp/B0CFVD2F78) [2**Nutmeg Whole 50g by Hatton Hill**Hatton Hill**£4.05**4.8★25 rev](https://www.amazon.co.uk/dp/B0D5VN2LW3) [3**Schwartz Ground Nutmeg 32g**Schwartz**£2.00**4.6★270 rev](https://www.amazon.co.uk/dp/B00UHAQF6G) [4**PEGASUS Ground Nutmeg 25g Premium Spice for Cooking Baking & Flavouring Aromatic Nutmeg Powder for Sauces Desserts Beverages Soups & More (Pack of 1)**Pegasus**£2.16**5.0★7 rev](https://www.amazon.co.uk/dp/B0GP35XDVK) [5**Organic Whole Nutmeg 25g by Manor Springs Organic**MANOR SPRINGS**£4.07**4.5★37 rev](https://www.amazon.co.uk/dp/B09QD437BN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**PEGASUS Ground Nutmeg 25g Premium Spice for Cooking Baking & Flavouring Aromatic Nutmeg Powder for Sauces Desserts Beverages Soups & More (Pack of 1)**Pegasus**£2.16**7 rev5mo ago](https://www.amazon.co.uk/dp/B0GP35XDVK) [**Nutmeg Baby Organic Vegetable Ri**Morrisons**£1.14**0 rev8mo ago](https://www.amazon.co.uk/dp/B0FZWWXYRZ) [**Nutmeg 500ml Set of 5 Food Storage Boxes**Morrisons**£3.21**6 rev8mo ago](https://www.amazon.co.uk/dp/B0FZW31TWM) [**Nutmeg XL Head to Toe Wipes 60Pk**Morrisons**£1.06**41 rev8mo ago](https://www.amazon.co.uk/dp/B0FZW38DJ7) [**Nutmeg Vapour Bath 500ml**Morrisons**£0.92**2 rev8mo ago](https://www.amazon.co.uk/dp/B0FZW36H6X)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Organic Nutmeg Powder 100g - Sri Lanka Raw Ceylon Nutmeg - Resealable and Recyclable Pouch by Alpha01**ALPHA01**£5.68**4.9★**▲ 391%**](https://www.amazon.co.uk/dp/B0D4JXFSF6) [**PEGASUS Ground Nutmeg 25g Premium Spice for Cooking Baking & Flavouring Aromatic Nutmeg Powder for Sauces Desserts Beverages Soups & More (Pack of 1)**Pegasus**£2.16**5.0★**▲ 312%**](https://www.amazon.co.uk/dp/B0GP35XDVK) [**Nutmeg Whole 50g by Hatton Hill**Hatton Hill**£4.05**4.8★**▲ 148%**](https://www.amazon.co.uk/dp/B0D5VN2LW3) [**Nutmeg Baby Organic Vegetable Ri**Morrisons**£1.14**0.0★**▲ 118%**](https://www.amazon.co.uk/dp/B0FZWWXYRZ) [**Organic Whole Nutmeg 25g by Hatton Hill Organic**Hatton Hill**£4.09**3.8★**▲ 87%**](https://www.amazon.co.uk/dp/B0FF2KR9M7)
**~~View all trending →~~**
## **What buyers say about nutmeg**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**12%
*“Good price”*
**Taste-Overall**12%
*“taste were very good”*
**Quality-Overall**11%
*“Good quality Nutmegs”*
**Flavor**11%
*“Great nutmeg brilliant flavour”*
**Smell**9%
*“Lovely nutmeg with a fresh aroma”*
**Vegan/Organic**6%
*“Good quality organic nutmeg”*
**Freshness**4%
*“fresh”*
**Spiciness**4%
*“It makes a good addition to anything spicy and works well by itself on rice puddings, custards of one sort or another, or even sprinkled on coffee and porridge”*
**Size-Overall**3%
*“Excellent size”*
**Advertised Vs Actual Product**3%
*“The contents are exactly as described”*
### **What buyers complain about **
**Value For Money**13%
*“Very expensive for what you get”*
**Flavor**11%
*“Lacking flavour”*
**Strength**11%
*“Easily broken”*
**Color**11%
*“Not Green”*
**Size-Overall**6%
*“These are small in size”*
**Nutritional Content**4%
*“Product nutritional label poor”*
**Artificial Sweeteners**4%
*“seemed to be sweetened”*
**Sweetness**4%
*“seemed to be sweetened”*
**Powdered/Crumbled**2%
*“not as fine as other powders Ive used”*
### **Top return reasons **
**Functionality-Overall**100%
## **Common questions**
- **Is nutmeg profitable to sell on Amazon United Kingdom?**
- The niche generates £45K/yr across 29 tracked products. 4 of 10 products launched in the last 360 days are still selling. 90-day search growth is -23.7%. Flapen's verdict: Skip it (43/100).
- **How competitive is the nutmeg niche?**
- 13 brands and 42 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 75% of demand.
- **What do buyers complain about in nutmeg?**
- Top complaints mined from reviews: Value For Money, Flavor, Strength. The return rate is 0.0%.
- **When does demand for nutmeg peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the nutmeg niche?**
- Listings span £0.90–£9.31; the average listing price is £3.73 (sweet spot $15–$100). The average incumbent carries 70 reviews — the moat a new listing must climb.
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