---
title: "Nougat — £83K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/nougat"
last_updated: "2026-07-31T19:21:21.085Z"
locale: en
meta:
description: "Niche score 55/100 · £83K/yr market · 157K searches/yr · £8.14 avg price. Soft demand (-9.9% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · £83K/yr market · 157K searches/yr · £8.14 avg price. Soft demand (-9.9% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Nougat — £83K/yr Amazon UK Niche (2026) - Flapen"
---
# **nougat**
**Worth a look**
Shows low returns (0.0%), but soft demand (-9.9% this quarter) keeps it on the watch list.
Market size 21Growth 20Conversion 71Competition 69Returns 100Price range 25Avg price 23Brand share 65Review moat 92Quality gap 82
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****151.77**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****6.5%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****44%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****66%**
top-5 brand share — brands hold most of the demand
**Price range**
**Okay****£0.46–£19.84**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Bad****£8.14**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£83K**
£83K/yr · 157K searches
**Growth**
**Bad****-9.9%**
90-day search growth — must beat 0% to launch
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, nougat is a £83K/yr Amazon United Kingdom market (157K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 55/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **nougat market data**
- **Units sold / yr**
- **13K–15K**
- avg 250–500/product
- **Revenue / yr**
- **£102K–£122K**
- units × avg price
- **Conversion rate**
- **6.5%**
- **Avg BSR**
- **#24**
- **Page quality**
- **0%**
- **Prime**
- **83%**
- **Sponsored**
- **27%**
- **Out of stock**
- **9.4%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **170 days**
## **Competition & brand share**
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▼falling
**Sellers**
**79**
**Top-5 brand share**
**66%**
Top 20: 100%
**Top-5 click share**
**44%**
Top 20: 92%
**Open market**
**28%**
- Bon Bon's Gourmet21% - Barratt16% - Generic12% - Monty Bojangles9% - Walnut Tree8% - Sweets and Treats Wholesale6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -9.9% search growth over the last 90 days.
12K8KSpike '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 3.7×
[**Open Trend **](https://flapen.com/research/uk/grocery/nougat/trend)
## **Top nougat search terms**
- **nougat**120K/yr-3.5%5.9% conv. - **nougat bar**19K/yr-35.7%6.6% conv. - **soft nougat**9K/yr-24.1%4.8% conv. - **chocolate nougat**4K/yr-15.1%1.4% conv. - **nougat sweets**4K/yr-32.3%3.9% conv. [**All search terms **](https://flapen.com/research/uk/grocery/nougat/search-terms)
## **Top nougat products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£3K8%£7K12%£10K16%£13K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Bon Bons Gourmet - Traditional Favourites Pink & White Nougat 100g Bar - Soft and Chewy Strawberry and Vanilla Nougat - Delicious Retro Treat - Great For Hampers**Bon Bon's Gourmet**£2.00**3.6★58 rev](https://www.amazon.co.uk/dp/B0DCBZYB66) [2**Monty Bojangles Magnificent 9 Luxury Italian Nougat Gift Box Nine Flavours of Soft Nougat Bar Bites Sweet Treat Selection Box Birthday Thank You Christmas Gift Sets 9 pieces 135 g**Monty Bojangles**£9.41**4.1★217 rev](https://www.amazon.co.uk/dp/B0BS1QQXWF) [3**Walnut Tree Honeyed Nougat Gift Box with Four Individually Wrapped Bars Handpacked in the UK Great Taste Award Winner Vegetarian and Gluten Free Diets Luxury Gift Selection 200g**Walnut Tree**£12.81**4.4★218 rev](https://www.amazon.co.uk/dp/B07GR41N7T) [4**Bon Bons Gourmet - Traditional Favourites Tutti Frutti Nougat Bar 100g Bar - Soft and Chewy Tutti Frutti Nougat! Delicious Retro Treat - Great For Hampers!**Bon Bon's Gourmet**£2.01**4.1★32 rev](https://www.amazon.co.uk/dp/B0DCC1VRBT) [5**Nougat Lovers: Classic Twist - Four pack of Delicious Nougat Bars of 130g each - Includes Classic Pink & White Nougat Triple Nougat Liqourice Allsorts Nougat and Chocolate Mint Flavour Nougat**Generic**£8.35**3.9★13 rev](https://www.amazon.co.uk/dp/B0F13N97NR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Nougat Gift Box | Selection of 5 Bars | Individually Wrapped Nougat Sweets 130 g Each | Nostalgic Gift for All Ages (5 Bars 5 Flavours)**confection cabin**£15.07**12 rev7mo ago](https://www.amazon.co.uk/dp/B0G49JJ6XH) [**Morrisons The Best Pistachio Nougat 100g**Morrisons**£2.47**2 rev10mo ago](https://www.amazon.co.uk/dp/B0FSDX19N7) [**Nougat Lovers: Classic Twist - Four pack of Delicious Nougat Bars of 130g each - Includes Classic Pink & White Nougat Triple Nougat Liqourice Allsorts Nougat and Chocolate Mint Flavour Nougat**Generic**£8.35**13 rev1y ago](https://www.amazon.co.uk/dp/B0F13N97NR) [**Nougat Lovers - Fun & Fruity | 4-Pack of 130g Nougat Bars | Bubblegum Tutti Frutti Pink & White and Triple Flavour | Soft & Chewy Gourmet Treat**Black Nore Gifts**£8.38**11 rev1y ago](https://www.amazon.co.uk/dp/B0DZTFX9MC) [**Quaranta Assorted Italian Soft Nougat 900g**Quaranta**£16.93**37 rev1y ago](https://www.amazon.co.uk/dp/B0DHZRR9X4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Nougat Lovers - Fun & Fruity | 4-Pack of 130g Nougat Bars | Bubblegum Tutti Frutti Pink & White and Triple Flavour | Soft & Chewy Gourmet Treat**Black Nore Gifts**£8.38**4.2★**▲ 75%**](https://www.amazon.co.uk/dp/B0DZTFX9MC) [**Bon Bons Gourmet - Traditional Favourites Tutti Frutti Nougat Bar 100g Bar - Soft and Chewy Tutti Frutti Nougat! Delicious Retro Treat - Great For Hampers!**Bon Bon's Gourmet**£2.01**4.1★**▲ 66%**](https://www.amazon.co.uk/dp/B0DCC1VRBT) [**Nougat Lovers: Classic Twist - Four pack of Delicious Nougat Bars of 130g each - Includes Classic Pink & White Nougat Triple Nougat Liqourice Allsorts Nougat and Chocolate Mint Flavour Nougat**Generic**£8.35**3.9★**▲ 40%**](https://www.amazon.co.uk/dp/B0F13N97NR) [**Barratt Chewy Nougat 35g**Barratt**£0.46**4.5★**▲ 38%**](https://www.amazon.co.uk/dp/B01DU6F56E) [**Morrisons The Best Pistachio Nougat 100g**Morrisons**£2.47**4.0★**▲ 29%**](https://www.amazon.co.uk/dp/B0FSDX19N7)
**~~View all trending →~~**
## **What buyers say about nougat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**45%
*“soft fo my taste”*
**Value For Money**10%
*“Great value”*
**Gifting Purpose**6%
*“Well presented, for Easter present”*
**Soft Feel**6%
*“Delights soft nougat”*
**Sweetness**6%
*“just enough to fill that sweet spot”*
**Flavor**4%
*“Great tasting nugget”*
**Quality-Overall**3%
*“Good quality, delicious tasting almond nouget”*
**Nutritional Content**2%
*“guessing good if on diet as light”*
**Size-Overall**2%
*“good size good value”*
**Ease Of Chewing/Swallowing**2%
*“chewy you can't go wrong”*
### **What buyers complain about **
**Taste-Overall**16%
*“The taste was bland”*
**Size-Overall**15%
*“uneven sizes from tiny to huge”*
**Value For Money**14%
*“is well over priced for what it is”*
**Sweetness**6%
*“Sugary”*
**Hard Feel**5%
*“Very, very hard”*
**Advertised Vs Actual Product**5%
*“this product advertises a pack of 10, on delivery you get 9”*
**Durability**4%
*“It disappeared fast”*
**Ease Of Chewing/Swallowing**3%
*“A couple were quite hard to bite into”*
**Spiciness**3%
*“Not as nutty as I would like”*
**Stale/Rotten/Spoiled**3%
*“stale”*
## **Common questions**
- **Is nougat profitable to sell on Amazon United Kingdom?**
- The niche generates £83K/yr across 30 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -9.9%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the nougat niche?**
- 16 brands and 79 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 66% of demand.
- **What do buyers complain about in nougat?**
- Top complaints mined from reviews: Taste-Overall, Size-Overall, Value For Money. The return rate is 0.0%.
- **When does demand for nougat peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.7× the quietest.
- **What does it cost to enter the nougat niche?**
- Listings span £0.46–£19.84; the average listing price is £8.14 (sweet spot $15–$100). The average incumbent carries 152 reviews — the moat a new listing must climb.
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