---
title: "Nori Sheets — £148K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/nori-sheets"
last_updated: "2026-07-31T19:22:03.568Z"
locale: en
meta:
description: "Niche score 38/100 · £148K/yr market · 174K searches/yr · £5.96 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · £148K/yr market · 174K searches/yr · £5.96 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Nori Sheets — £148K/yr Amazon UK Niche (2026) - Flapen"
---
# **nori sheets**
**Skip it**
Prices mostly outside the sweet spot ($1.49–$10.36) — this niche doesn't clear our bar today.
Market size 32Growth 18Conversion 96Competition 23Returns 100Price range 0Avg price 17Brand share 9Review moat 26Quality gap 45
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****14.2%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****£148K**
£148K/yr · 174K searches
**Review moat**
**Okay****3,874.36**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****73%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-15.0%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£5.96**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£1.49–£10.36**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, nori sheets is a £148K/yr Amazon United Kingdom market (174K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Jan. Verdict: Skip it — 38/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **nori sheets market data**
- **Units sold / yr**
- **25K–30K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **£149K–£179K**
- units × avg price
- **Conversion rate**
- **14.2%**
- **Avg BSR**
- **#26**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **57%**
- **Out of stock**
- **14.4%**
- **Avg brand age**
- **56 months**
- **Avg seller age**
- **180 days**
## **Competition & brand share**
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▼falling
**Sellers**
**31**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**73%**
Top 20: 100%
**Open market**
**1%**
- Emma Basic42% - Yutaka26% - Kaitatuya14% - CHOI'S 112% - Blue Dragon3% - EDE Group2% - Open — no brand owns it (1 brand, 1%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -15.0% search growth over the last 90 days.
4K3KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/uk/grocery/nori-sheets/trend)
## **Top nori sheets search terms**
- **nori sheets**54K/yr-13.8%14.1% conv. - **nori**33K/yr-13.2%12.2% conv. - **seaweed sheets**31K/yr-25.0%9.8% conv. - **sushi nori**14K/yr+13.6%11.4% conv. - **sushi seaweed sheets**17K/yr-32.1%14.4% conv. - **nori seaweed sheets**8K/yr+29.1%11.9% conv. - **sushi nori sheets**7K/yr-11.2%13.3% conv. - **nori seaweed**3K/yr-28.2%6.0% conv. - **seaweed sheets dried**2K/yr-28.9%11.2% conv. - **sushi sheets**3K/yr-24.2%13.6% conv. [**All search terms **](https://flapen.com/research/uk/grocery/nori-sheets/search-terms)
## **Top nori sheets products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£15K20%£30K30%£44K40%£59K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Emma Basic Seaweed Sushi Nori | 40 Full Roasted Seaweed Sheets | Young Harvest | Crispy & Crunchy | High Protein | High Fibre | Vegan**Emma Basic**£7.34**4.6★3,644 rev](https://www.amazon.co.uk/dp/B089ZWKDJR) [2**Kaitatuya Roasted Seaweed Green Full Size (Pack of 1 10 Full Sheets) | Premium Japanese Nori | Crisp Texture & Rich Umami Flavour | Perfect for Sushi Hand Rolls Onigiri & Snacks**Kaitatuya**£1.55**4.3★136 rev](https://www.amazon.co.uk/dp/B09FP43WTC) [3**Yutaka - Sushi Nori 11g (5 Sheets) x Pack of 4 - Japanese-Style Roasted Seaweed - Crisp & Umami-Rich - Ideal for Sushi Rolls Soups & Rice Bowls - Natural Vegan-Friendly & Ready to Use**Yutaka**£5.52**4.3★1,055 rev](https://www.amazon.co.uk/dp/B00KVEI8KE) [4**Emma Basic - South Korean Seaweed Sushi Nori 50 full sheets | Young & Crunchy | High Protein | High Fibre**Emma Basic**£8.55**4.6★286 rev](https://www.amazon.co.uk/dp/B0D5NG42L8) [5**Yutaka Roasted Seaweed Sushi Nori Half Sheets 10pc | Premium Quality Crisp & Flavorful | Perfect for Sushi Rolls Onigiri & Snacking | Authentic Japanese Taste**Yutaka**£1.49**4.2★61 rev](https://www.amazon.co.uk/dp/B0944681YS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Yutaka Roasted Seaweed 50 Full Sheets | Premium Sushi Nori Seaweed Sheets for Sushi Onigiri & Ramen | Japanese Yakinori | Gluten Free & Vegan**EDE Group**£9.65**2 rev2mo ago](https://www.amazon.co.uk/dp/B0H1NBCX63) [**itsu Seaweed Thins 5g | Crispy Seaweed Snacks | Vegan | Low Calorie | Healthy Snack | Sweet Soy & Salt | Pack of 20**Itsu**£10.36**773 rev1y ago](https://www.amazon.co.uk/dp/B0DCK3B1S2) [**Emma Basic - South Korean Seaweed Sushi Nori 50 full sheets | Young & Crunchy | High Protein | High Fibre**Emma Basic**£8.55**286 rev2y ago](https://www.amazon.co.uk/dp/B0D5NG42L8) [**Yutaka Roasted Seaweed Sushi Nori Half Sheets 10pc | Premium Quality Crisp & Flavorful | Perfect for Sushi Rolls Onigiri & Snacking | Authentic Japanese Taste**Yutaka**£1.49**61 rev2y ago](https://www.amazon.co.uk/dp/B0944681YS) [**Kaitatuya Roasted Seaweed Green Full Size (Pack of 1 10 Full Sheets) | Premium Japanese Nori | Crisp Texture & Rich Umami Flavour | Perfect for Sushi Hand Rolls Onigiri & Snacks**Kaitatuya**£1.55**136 rev5y ago](https://www.amazon.co.uk/dp/B09FP43WTC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Yutaka Roasted Seaweed 50 Full Sheets | Premium Sushi Nori Seaweed Sheets for Sushi Onigiri & Ramen | Japanese Yakinori | Gluten Free & Vegan**EDE Group**£9.65**4.5★**▲ 331%**](https://www.amazon.co.uk/dp/B0H1NBCX63) [**Yutaka Roasted Seaweed Sushi Nori 5 Sheets 11g**Yutaka**£1.80**4.6★**▲ 281%**](https://www.amazon.co.uk/dp/B01CT00IOG) [**itsu Seaweed Thins 5g | Crispy Seaweed Snacks | Vegan | Low Calorie | Healthy Snack | Sweet Soy & Salt | Pack of 20**Itsu**£10.36**4.4★**▲ 72%**](https://www.amazon.co.uk/dp/B0DCK3B1S2) [**DAECHUN LAVER CO. LTD. Sushi Nori Resealable Gold Grade Product of Korea 100 Half Sheets**CHOI'S 1**£9.01**4.6★**▲ 59%**](https://www.amazon.co.uk/dp/B07JY7K7MF) [**Emma Basic - Seaweed Sushi Nori 5 full sheets | Young & Fresh| High Protein | High Fibre**Emma Basic**£3.49**4.2★**▲ 20%**](https://www.amazon.co.uk/dp/B08B16M9ZF)
**~~View all trending →~~**
## **What buyers say about nori sheets**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**21%
*“Great taste”*
**Value For Money**20%
*“Worth the money”*
**Quality-Overall**17%
*“Good quality”*
**Freshness**10%
*“Fresh and crispy”*
**Crispiness**8%
*“Fresh and crispy”*
**Ease Of Use**6%
*“Easy to use”*
**Spiciness**3%
*“Amazing Product - I used them for sushi”*
**Flavor**3%
*“Mmm I like that the flavor”*
**Cooking Instructions**2%
*“are easier to work with when making sushi”*
**Vegan/Organic**2%
*“Keeps forever, very versatile, a vegans dream”*
### **What buyers complain about **
**Advertised Vs Actual Product**21%
*“False advertising”*
**Taste-Overall**21%
*“the taste was horribly metallic”*
**Moist/Dry**11%
*“It was very wet”*
**Strength**7%
*“Not sturdy”*
**Smell**7%
*“Very strong fishy smell like ammonia”*
**Ease Of Chewing/Swallowing**7%
*“Too chewy and rubbery”*
**Value For Money**6%
*“Also a tad on the expensive side”*
**Thickness**4%
*“A little thick to eat”*
**Quality-Overall**2%
*“Very very bad quality”*
**Powdered/Crumbled**2%
*“The sheets were all crumpled too”*
### **Top return reasons **
**Quality-Overall**75%
**Thickness**25%
## **Common questions**
- **Is nori sheets profitable to sell on Amazon United Kingdom?**
- The niche generates £148K/yr across 14 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -15.0%. Flapen's verdict: Skip it (38/100).
- **How competitive is the nori sheets niche?**
- 7 brands and 31 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in nori sheets?**
- Top complaints mined from reviews: Advertised Vs Actual Product, Taste-Overall, Moist/Dry. The return rate is 0.1%.
- **When does demand for nori sheets peak?**
- Demand peaks in Jan; the busiest month runs 1.5× the quietest.
- **What does it cost to enter the nori sheets niche?**
- Listings span £1.49–£10.36; the average listing price is £5.96 (sweet spot $15–$100). The average incumbent carries 3,874 reviews — the moat a new listing must climb.
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