---
title: "Search terms — nootropic - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/nootropic/search-terms"
last_updated: "2026-07-31T21:54:15.656Z"
locale: en
meta:
  description: "Niche score 53/100 · £143K/yr market · 105K searches/yr · £23.35 avg price. Soft demand (-21.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · £143K/yr market · 105K searches/yr · £23.35 avg price. Soft demand (-21.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — nootropic - Flapen"
---

# **nootropic**

**Worth a look**

Shows low returns (0.1%), but soft demand (-21.2% this quarter) keeps it on the watch list.

Market size 31Growth 14Conversion 66Competition 46Returns 100Price range 88Avg price 95Brand share 37Review moat 75Quality gap 58

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****£23.35**

avg listing price — sweet spot $15–$100

**Price range**

**Great****£7.97–£94.01**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****501.17**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Good****5.9%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Competition**

**Okay****57%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****83%**

top-5 brand share — brands hold most of the demand

**Market size**

**Okay****£143K**

£143K/yr · 105K searches

**Growth**

**Bad****-21.2%**

90-day search growth — must beat 0% to launch