---
title: "Noodles — £1.7M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/noodles"
last_updated: "2026-07-31T08:00:33.022Z"
locale: en
meta:
description: "Niche score 61/100 · £1.7M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 61/100 · £1.7M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Noodles — £1.7M/yr Amazon UK Niche (2026) - Flapen"
---
# **noodles**
**Worth a look**
Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 91Growth 18Conversion 84Competition 78Returns 100Price range 39Avg price 20Brand share 62Review moat 52Quality gap 30
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Market size**
**Great****£1.7M**
£1.7M/yr · 2.6M searches
**Conversion**
**Great****9.2%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Great****37%**
top-5 click share — an open shelf
**Brand share**
**Good****68%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Good****1,433.27**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****£0.56–£24.41**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****£7.30**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-14.4%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, noodles is a £1.7M/yr Amazon United Kingdom market (2.6M searches/yr). The top 5 brands hold 68% of demand. Verdict: Worth a look — 61/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **noodles market data**
- **Units sold / yr**
- **300K–400K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **£2.2M–£2.9M**
- units × avg price
- **Conversion rate**
- **9.2%**
- **Avg BSR**
- **#159**
- **Page quality**
- **0%**
- **Prime**
- **89%**
- **Sponsored**
- **47%**
- **Out of stock**
- **2.6%**
- **Avg brand age**
- **57 months**
- **Avg seller age**
- **159 days**
## **Competition & brand share**
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.
**Brands**
**22 **—flat
**Sellers**
**151**
**Top-5 brand share**
**68%**
Top 20: 99%
**Top-5 click share**
**37%**
Top 20: 70%
**Open market**
**26%**
- Indomie27% - Batchelors12% - KOKA11% - NISSIN10% - Morrisons8% - Nongshim6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -14.4% search growth over the last 90 days.
60K40KPrime Day '25Spike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/uk/grocery/noodles/trend)
## **Top noodles search terms**
- **noodles**1.1M/yr-13.3%6.7% conv. - **ramen**289K/yr-20.5%3.1% conv. - **instant noodles**206K/yr-26.8%4.3% conv. - **ramen noodles**166K/yr-24.9%3.1% conv. - **indomie noodles**111K/yr-3.9%8.0% conv. - **super noodles**104K/yr-11.6%12.7% conv. - **noodles multipack**93K/yr-14.2%4.6% conv. - **noodle**85K/yr-18.2%3.5% conv. - **packaged instant noodle snacks**35K/yr+127.9%0.2% conv. - **indomie**61K/yr-17.5%6.8% conv. [**All search terms **](https://flapen.com/research/uk/grocery/noodles/search-terms)
## **Top noodles products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£52K6%£105K9%£157K12%£209K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Indomie Mi Goreng Fried Instant Noodles 80 g (Pack of 40)**Indomie**£14.13**4.5★7,759 rev](https://www.amazon.co.uk/dp/B00ZIVMLGW) [2**Koka Original Chicken Flavour Oriental Style Instant Noodles 85 g (Pack of 5)**KOKA**£2.00**4.6★545 rev](https://www.amazon.co.uk/dp/B07G6LN26V) [3**Indomie Mi Goreng Instant Stir Fried Noodles 80g | 40 Pack Box**Indomie**£14.20**4.6★354 rev](https://www.amazon.co.uk/dp/B0DVMQ7W4B) [4**Indomie Chicken Noodles from Nigeria 70 g Pack of 40 (Packaging May Vary)**Indomie**£12.96**4.5★2,748 rev](https://www.amazon.co.uk/dp/B07KYHH4QP) [5**Maggi 3 Minute Noodles Chicken Flavour Multipack 4 x 59.2g**MAGGI**£1.32**4.4★214 rev](https://www.amazon.co.uk/dp/B085GFQXMH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Batchelors Super Noodles Chicken Multipack 360g**Batchelors**£3.73**18 rev12mo ago](https://www.amazon.co.uk/dp/B0FM4FQ1JN) [**Koka Original Chicken Flavour Oriental Style Instant Noodles 85 g (Pack of 5)**KOKA**£2.00**545 rev1y ago](https://www.amazon.co.uk/dp/B07G6LN26V) [**Indomie Mi Goreng Instant Stir Fried Noodles 80g | 40 Pack Box**Indomie**£14.20**354 rev1y ago](https://www.amazon.co.uk/dp/B0DVMQ7W4B) [**NISSIN Spicy Flavoured Instant Noodles 100 g (10-Pack)**NISSIN**£7.33**122 rev1y ago](https://www.amazon.co.uk/dp/B0DFCPNZTN) [**NISSIN Chicken Flavoured Instant Noodles 100 g (10-Pack)**NISSIN**£6.67**246 rev1y ago](https://www.amazon.co.uk/dp/B0DFCMFB6V)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Batchelors Super Noodles Chicken Multipack 360g**Batchelors**£3.73**4.5★**▲ 114%**](https://www.amazon.co.uk/dp/B0FM4FQ1JN) [**Maggi 3 Minute Noodles Chicken Flavour Multipack 4 x 59.2g**MAGGI**£1.32**4.4★**▲ 91%**](https://www.amazon.co.uk/dp/B085GFQXMH) [**Morrisons Medium Egg Noodles 250g**Morrisons**£1.10**4.5★**▲ 82%**](https://www.amazon.co.uk/dp/B079T21XTD) [**Gluten Free Ramen Noodles Plain ramen noodles. Restaurant grade. Gluten free pasta Japanese ramen Gluten Free Super noodles from brown rice 10 x 59g (10 Pack)**Real Naturals**£17.21**4.7★**▲ 74%**](https://www.amazon.co.uk/dp/B0D22W4M2C) [**Nongshim Shin Ramyun 120g (Pack of 40)**Nongshim**£24.33**4.6★**▲ 71%**](https://www.amazon.co.uk/dp/B00E6MOGYO)
**~~View all trending →~~**
## **What buyers say about noodles**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**34%
*“Amazing Taste”*
**Value For Money**18%
*“Great value”*
**Quality-Overall**9%
*“Great product very pleased with purchase”*
**Flavor**8%
*“Nice flavour”*
**Cooking Instructions**6%
*“Easy preparation”*
**Nutritional Content**4%
*“Always a good stand by snack”*
**Spiciness**3%
*“These are really yummy with a lil bit of spice”*
**Advertised Vs Actual Product**3%
*“These are advertised on the packets”*
**Ease Of Use**3%
*“Quick and easy”*
**Texture/Consistency-Overall**2%
*“Ok texture,”*
### **What buyers complain about **
**Taste-Overall**17%
*“awful no taste”*
**Flavor**11%
*“Flavour a little weird”*
**Value For Money**6%
*“A bit overpriced”*
**Spiciness**5%
*“Turns out it was very hot”*
**Salt Content**5%
*“Insanely salty - almost painfully so”*
**Nutritional Content**3%
*“Absolutely no nutritional benefits”*
**Advertised Vs Actual Product**3%
*“Not as pictured. not K-pop demon hunters”*
**Size-Overall**3%
*“Too small”*
**Quality-Overall**3%
*“cheap brands are better”*
**Thickness**2%
*“Thick noodles”*
## **Common questions**
- **Is noodles profitable to sell on Amazon United Kingdom?**
- The niche generates £1.7M/yr across 55 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -14.4%. Flapen's verdict: Worth a look (61/100).
- **How competitive is the noodles niche?**
- 22 brands and 151 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 68% of demand.
- **What do buyers complain about in noodles?**
- Top complaints mined from reviews: Taste-Overall, Flavor, Value For Money. The return rate is 0.0%.
- **When does demand for noodles peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the noodles niche?**
- Listings span £0.56–£24.41; the average listing price is £7.30 (sweet spot $15–$100). The average incumbent carries 1,433 reviews — the moat a new listing must climb.
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