---
title: "No Sugar — £481K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/no-sugar"
last_updated: "2026-07-31T19:22:15.088Z"
locale: en
meta:
description: "Niche score 47/100 · £481K/yr market · 552K searches/yr · £4.88 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · £481K/yr market · 552K searches/yr · £4.88 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "No Sugar — £481K/yr Amazon UK Niche (2026) - Flapen"
---
# **no sugar**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 59Growth 69Conversion 99Competition 17Returns 100Price range 0Avg price 14Brand share 0Review moat 52Quality gap 18
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****17.8%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Good****+51.0%**
90-day search growth — must beat 0% to launch
**Market size**
**Good****£481K**
£481K/yr · 552K searches
**Review moat**
**Good****1,405.64**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****80%**
top-5 click share — a locked-up shelf
**Avg price**
**Bad****£4.88**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£1.28–£7.82**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, no sugar is a £481K/yr Amazon United Kingdom market (552K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Jul–Dec. Verdict: Skip it — 47/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **no sugar market data**
- **Units sold / yr**
- **125K–150K**
- avg 8,000–10,000/product
- **Revenue / yr**
- **£610K–£732K**
- units × avg price
- **Conversion rate**
- **17.8%**
- **Avg BSR**
- **#22**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **64%**
- **Out of stock**
- **9.9%**
- **Avg brand age**
- **58 months**
- **Avg seller age**
- **165 days**
## **Competition & brand share**
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**89**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**80%**
Top 20: 100%
**Open market**
**0%**
- 7UP68% - Tango27% - Sprite5% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +51.0% search growth over the last 90 days.
25K15KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul, Dec · busiest ÷ quietest = 3.3×
[**Open Trend **](https://flapen.com/research/uk/grocery/no-sugar/trend)
## **Top no sugar search terms**
- **7up**135K/yr+44.2%16.5% conv. - **tango 24 pack**94K/yr+79.2%9.6% conv. - **7up free cans 24**71K/yr+90.7%18.8% conv. - **7 up**43K/yr+44.5%16.8% conv. - **7up zero**34K/yr+60.0%16.4% conv. - **tango cherry**34K/yr+19.1%17.7% conv. - **cherry tango**28K/yr+29.3%19.4% conv. - **7 up free 24 pack**23K/yr+67.2%17.6% conv. - **7up free**13K/yr+32.1%13.9% conv. - **7 up zero**12K/yr+6.7%16.8% conv. [**All search terms **](https://flapen.com/research/uk/grocery/no-sugar/search-terms)
## **Top no sugar products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£72K30%£144K45%£216K60%£289K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**7UP Zero Lemon & Lime Cans 24 x 330ml**7UP**£6.39**4.7★3,131 rev](https://www.amazon.co.uk/dp/B0BT83BH5C) [2**Tango Sugar Free Cherry Cans 24 x 330ml**Tango**£6.52**4.8★1,148 rev](https://www.amazon.co.uk/dp/B0DCGKBKRB) [3**7UP Regular 8 x 330ml Cans**7UP**£2.58**4.8★322 rev](https://www.amazon.co.uk/dp/B0DG5T4XW4) [4**7UP Zero Lemon & Lime Bottle 2L**7UP**£1.28**4.7★861 rev](https://www.amazon.co.uk/dp/B0BT83QCZZ) [5**Tango Orange Soft Drink - 330 ml (Pack of 24)**Tango**£6.49**4.8★2,764 rev](https://www.amazon.co.uk/dp/B082B5WKLQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**7UP Zero Pink Lemonade 330ml Can (Pack of 8)**7UP**£2.70**481 rev1y ago](https://www.amazon.co.uk/dp/B0F63HYDNJ) [**7UP Zero Pink Lemonade 330ml Can (Pack of 24)**7UP**£7.82**185 rev1y ago](https://www.amazon.co.uk/dp/B0F63P4347) [**7UP Regular 8 x 330ml Cans**7UP**£2.58**322 rev1y ago](https://www.amazon.co.uk/dp/B0DG5T4XW4) [**Tango Sugar Free Cherry Cans 24 x 330ml**Tango**£6.52**1,148 rev1y ago](https://www.amazon.co.uk/dp/B0DCGKBKRB) [**Tango Cherry Sugar Free Cans 8 x 330ml**Tango**£2.54**1,043 rev1y ago](https://www.amazon.co.uk/dp/B0DCGMCQKR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**7UP Regular 8 x 330ml Cans**7UP**£2.58**4.8★**▲ 30%**](https://www.amazon.co.uk/dp/B0DG5T4XW4) [**7UP Zero Pink Lemonade 330ml Can (Pack of 24)**7UP**£7.82**4.7★**▲ 24%**](https://www.amazon.co.uk/dp/B0F63P4347) [**7UP Zero Pink Lemonade 330ml Can (Pack of 8)**7UP**£2.70**4.5★**▲ 15%**](https://www.amazon.co.uk/dp/B0F63HYDNJ) [**Tango Sugar Free Cherry Cans 24 x 330ml**Tango**£6.52**4.8★**— 8%**](https://www.amazon.co.uk/dp/B0DCGKBKRB) [**7UP Zero Lemon & Lime Cans 24 x 330ml**7UP**£6.39**4.7★**— 7%**](https://www.amazon.co.uk/dp/B0BT83BH5C)
**~~View all trending →~~**
## **What buyers say about no sugar**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**31%
*“Excellent value”*
**Taste-Overall**22%
*“Nice taste refreshing”*
**Flavor**9%
*“Best flavor”*
**Alcohol Flavor**8%
*“great tasting drinks”*
**Quality-Overall**6%
*“no complaints”*
**Freshness**6%
*“Very refreshing”*
**Sweetness**5%
*“zero sugar”*
**Advertised Vs Actual Product**5%
*“As advertised”*
**Artificial Sweeteners**1%
*“it remains one of my favourite sugar-free soft drinks”*
**Ease Of Use**1%
*“Convenient to buy”*
### **What buyers complain about **
**Taste-Overall**24%
*“Horrible taste”*
**Value For Money**14%
*“Cheapest ive seen”*
**Sweetness**12%
*“no sugar drink”*
**Flavor**10%
*“The apple flavour dominates”*
**Artificial Sweeteners**9%
*“as most of soft drinks this days with sweeteners instead of sugar or adding to sugar which test I don't like”*
**Flammable**3%
*“some looked like they was going to explode”*
**Durability**3%
*“Got this for family they love it don't last long”*
**Caffeine Content**2%
*“Never realised this had 0 caffeine in it, anyway it tastes great and is refreshing”*
## **Common questions**
- **Is no sugar profitable to sell on Amazon United Kingdom?**
- The niche generates £481K/yr across 11 tracked products. 90-day search growth is +51.0%. Flapen's verdict: Skip it (47/100).
- **How competitive is the no sugar niche?**
- 3 brands and 89 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in no sugar?**
- Top complaints mined from reviews: Taste-Overall, Value For Money, Sweetness. The return rate is 0.0%.
- **When does demand for no sugar peak?**
- Demand peaks in May–Jun–Jul–Dec; the busiest month runs 3.3× the quietest.
- **What does it cost to enter the no sugar niche?**
- Listings span £1.28–£7.82; the average listing price is £4.88 (sweet spot $15–$100). The average incumbent carries 1,406 reviews — the moat a new listing must climb.
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