---
title: "Nik Naks Crisps — £188K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/nik-naks-crisps"
last_updated: "2026-07-31T19:28:16.009Z"
locale: en
meta:
description: "Niche score 50/100 · £188K/yr market. Brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · £188K/yr market. Brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Nik Naks Crisps — £188K/yr Amazon UK Niche (2026) - Flapen"
---
# **nik naks crisps**
**Worth a look**
Shows low returns (0.0%), but brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list.
Market size 38Growth 24Conversion 85Competition 71Returns 100Price range 36Avg price 14Brand share 14Review moat 66Quality gap 48
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.4%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****43%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****875.3**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****£188K**
£188K/yr · 407K searches
**Price range**
**Okay****£1.16–£22.62**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-1.3%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
**Avg price**
**Bad****£4.90**
avg listing price — sweet spot $15–$100
According to Flapen's Amazon United Kingdom niche tracking, nik naks crisps is a £188K/yr Amazon United Kingdom market (407K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Nov. Verdict: Worth a look — 50/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **nik naks crisps market data**
- **Units sold / yr**
- **40K–50K**
- avg 750–1,000/product
- **Revenue / yr**
- **£196K–£245K**
- units × avg price
- **Conversion rate**
- **9.4%**
- **Avg BSR**
- **#263**
- **Page quality**
- **0%**
- **Prime**
- **79%**
- **Sponsored**
- **25%**
- **Out of stock**
- **2.2%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **165 days**
## **Competition & brand share**
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▼falling
**Sellers**
**98**
**Top-5 brand share**
**94%**
Top 20: 99%
**Top-5 click share**
**43%**
Top 20: 74%
**Open market**
**4%**
- Walkers64% - Lay's21% - JACOB'S3% - Sensations3% - Hula Hoops2% - Doritos2% - Open — no brand owns it (4 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -1.3% search growth over the last 90 days.
13K8KSpike '24Black Friday '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/uk/grocery/nik-naks-crisps/trend)
## **Top nik naks crisps search terms**
- **lays crisps**78K/yr+13.4%1.6% conv. - **crips**70K/yr-0.4%6.2% conv. - **baked crisps**49K/yr-10.3%16.9% conv. - **lays**53K/yr-1.4%2.1% conv. - **walkers baked**28K/yr-17.2%15.4% conv. - **walkers baked crisps**21K/yr+19.4%9.8% conv. - **potato chips**16K/yr-12.6%2.4% conv. - **plain crisps**15K/yr-10.4%12.8% conv. - **lays chips**13K/yr+14.6%0.5% conv. - **lays crisps uk**11K/yr+25.5%1.7% conv. [**All search terms **](https://flapen.com/research/uk/grocery/nik-naks-crisps/search-terms)
## **Top nik naks crisps products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£6K6%£11K9%£17K12%£23K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Walkers Baked Cheese & Onion Multipack Snacks Crisps 6 x 22g**Walkers**£1.78**4.6★1,328 rev](https://www.amazon.co.uk/dp/B0B1QMVSXB) [2**Walkers Baked Snacks Sea Salt 6 x 22g**Walkers**£1.71**4.5★941 rev](https://www.amazon.co.uk/dp/B0B1QPBS8X) [3**Walkers Oven Baked Variety Pack Crisps 6 x 22g**Walkers**£1.54**4.5★533 rev](https://www.amazon.co.uk/dp/B0B1QMK5JC) [4**Walkers Oven Baked Salt and Vinegar Crisps 6 x 22 g**Walkers**£1.57**4.7★281 rev](https://www.amazon.co.uk/dp/B0B1QKCZGV) [5**Walkers Ready Salted Multipack Crisps 6x25g**Walkers**£1.27**4.7★3,543 rev](https://www.amazon.co.uk/dp/B015WF8FPY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Walkers Oven Baked Crisps Roasted Beef Snacks 150g**Walkers**£1.48**26 rev5mo ago](https://www.amazon.co.uk/dp/B0GKQMFSP7) [**Walkers Oven Baked Crisps Tomato & Basil Snacks 150g**Walkers**£1.40**25 rev5mo ago](https://www.amazon.co.uk/dp/B0GKQDMW18) [**JACOBS Crinklys Prawn Cocktail Flavour Baked Snacks Multipack 30% Less Fat 6 x 23 g (Pack of 1)**JACOB'S**£1.46**81 rev1y ago](https://www.amazon.co.uk/dp/B0F2J9B5SS) [**Lays Sour Cream & Onion Crisps 150g**Lay's**£5.94**2 rev1y ago](https://www.amazon.co.uk/dp/B09XB795MM) [**Walkers Sensations Thai Sweet Chilli Sharing Bag Crisps 150g**Sensations**£1.57**477 rev1y ago](https://www.amazon.co.uk/dp/B0DDL5XK1H)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Walkers French Fries Variety Sharing Snacks 6x18 g**Walkers**£1.73**4.6★**▲ 227%**](https://www.amazon.co.uk/dp/B016IPRAX0) [**Walkers Ready Salted Multipack Crisps 6x25g**Walkers**£1.27**4.7★**▲ 118%**](https://www.amazon.co.uk/dp/B015WF8FPY) [**Walkers Oven Baked Crisps Roasted Beef Snacks 150g**Walkers**£1.48**3.5★**▲ 99%**](https://www.amazon.co.uk/dp/B0GKQMFSP7) [**Ritz Cheese Flavoured Crackers Classic Savoury Snack 140 g (1-Pack)**RITZ**£1.21**4.5★**▲ 93%**](https://www.amazon.co.uk/dp/B0D1GG987S) [**Walkers Oven Baked Crisps Tomato & Basil Snacks 150g**Walkers**£1.40**4.3★**▲ 71%**](https://www.amazon.co.uk/dp/B0GKQDMW18)
**~~View all trending →~~**
## **What buyers say about nik naks crisps**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**30%
*“Good taste”*
**Crispiness**24%
*“Tasty Crisps”*
**Value For Money**14%
*“Excellent value for money”*
**Flavor**9%
*“Still consistent in texture, taste and quality”*
**Quality-Overall**5%
*“as good as in market”*
**Salt Content**3%
*“The salt tasting is good”*
**Freshness**2%
*“Crisps are fresh”*
**Sweetness**2%
*“Love these Doritos very cheesy”*
**Advertised Vs Actual Product**1%
*“Item as described”*
**Spiciness**1%
*“Nice with Chilli”*
### **What buyers complain about **
**Taste-Overall**15%
*“Taste more oily”*
**Value For Money**13%
*“absolute waste of money”*
**Salt Content**9%
*“too salty ready salted”*
**Flavor**8%
*“its difficult to find Prawn Cocktail flavour in the shops”*
**Crispiness**8%
*“Crisps were damp, very poor”*
**Size-Overall**6%
*“the bags were pretty big”*
**Stale/Rotten/Spoiled**5%
*“Not Fresh”*
**Spiciness**3%
*“not as hot”*
**Hard Feel**3%
*“MAINELY SO HARD I ACTUALLY CUT MY GUM”*
**Oily/Greasy**2%
*“walkers seem to be a lot more greasy lately”*
### **Top return reasons **
**Moist/Dry**100%
## **Common questions**
- **Is nik naks crisps profitable to sell on Amazon United Kingdom?**
- The niche generates £188K/yr across 53 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -1.3%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the nik naks crisps niche?**
- 10 brands and 98 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in nik naks crisps?**
- Top complaints mined from reviews: Taste-Overall, Value For Money, Salt Content. The return rate is 0.0%.
- **When does demand for nik naks crisps peak?**
- Demand peaks in Nov; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the nik naks crisps niche?**
- Listings span £1.16–£22.62; the average listing price is £4.90 (sweet spot $15–$100). The average incumbent carries 875 reviews — the moat a new listing must climb.
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