---
title: "Search terms — new zealand sauvignon blanc wine - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/new-zealand-sauvignon-blanc-wine/search-terms"
last_updated: "2026-07-31T19:38:37.229Z"
locale: en
meta:
  description: "Niche score 55/100 · £258K/yr market · 115K searches/yr · £20.42 avg price. Soft demand (-5.5% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 55/100 · £258K/yr market · 115K searches/yr · £20.42 avg price. Soft demand (-5.5% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — new zealand sauvignon blanc wine - Flapen"
---

# **new zealand sauvignon blanc wine**

**Worth a look**

Shows low returns (0.2%), but soft demand (-5.5% this quarter) keeps it on the watch list.

Market size 48Growth 22Conversion 91Competition 32Returns 99Price range 81Avg price 89Brand share 48Review moat 88Quality gap 32

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****11.0%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****£20.42**

avg listing price — sweet spot $15–$100

**Review moat**

**Great****233.3**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Great****£5.86–£56.61**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Okay****£258K**

£258K/yr · 115K searches

**Brand share**

**Okay****76%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****66%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-5.5%**

90-day search growth — must beat 0% to launch